Zool

05/05/2026

Huge congratulations to everyone at Hazel Grove United JFC for an impressive showing across the cup finals this weekend.

Seeing the hard work result in some well-deserved silverware is great to see. We’re proud to support such a dedicated club and be part of the journey.

Well played to all the teams involved! 👏⚽️

23/04/2026

Shoutout to G.Leigh Gas And Plumbing Services for the great feedback recently! ⭐️

We’ve spent the last couple of months working with Gary to revamp his company’s website and SEO strategy. We support businesses of all sizes, but helping a local trade see real results is always a highlight for the Zool team.

03/03/2026

Proud to see the Jets at Hazel Grove United JFC impressing again last week! ⚽️

At Zool, we are delighted to support such a fantastic local club as shirt sponsor. Keep it up 💪

The winning streak continues for the Jets this morning in an early kickoff. we started off okay, but conceded a couple of unfortunate goals due to their heavy press. However, the mentality of these children was amazing and we rallied stayed calm and more importantly trusted each other in our passing over through and around their press. We managed to get over the line eventually to continue our great run of form. Recently there has been some individual great performances and I've seen some things from these kids in the last couple of weeks that we've been working on a training both individuals and as a team that I'm incredibly proud of.

04/02/2026

A fantastic web project with Hazel Grove United JFC — proud to support the club as shirt sponsor too 🙌

Check out their new website ⬇️

BIG NEWS! Our new website is LIVE! ⚽️

We’re delighted to launch our brand new Hazel Grove United website, designed and built by our brilliant shirt sponsor Zool Agency 🙌🏻

A huge thank you to Zool for their continued support of the club! 👏

If your business or company you work for needs a new website or marketing support, give them a shout 📞

👉 Check it out here: - https://hgufc.co.uk/

03/02/2026

Time for a Marketing Health Check?

Just like a healthy pulse keeps you going, continuous insight keeps your marketing strong. At Zool, our analytics services monitor the vital signs of your campaigns, spotting what’s working, where to optimise, and how to sustain momentum across channels.

Because when your data has a pulse, growth never skips a beat.

https://zool.agency/

03/02/2026

The search box is disappearing 😶‍🌫️

Google’s latest update isn’t just another tweak to ranking or layout. It’s the start of a shift from searching for pages to conversing with knowledge.

According to the Tech Giant, the next generation of Search rests on three AI pillars:
1️⃣ AI Overviews: natural language answers summarised at the top of results.
2️⃣ Multimodal Search: using images or photos (via Google Lens) to find information visually.
3️⃣ AI Mode: a fully conversational interface that draws on the web, structured data, maps, and the Shopping Graph to deliver deeper, interactive answers.

Together, they form what Stein calls a “brain”: a system that understands questions, connects data, and generates informed responses rather than simply retrieving links.

https://zool.agency/digital/when-search-starts-thinking-what-googles-next-gen-ai-means-for-science-marketing/

03/02/2026

From Recognition to Respect: What Makes a Strong Science Brand? 💥

In science, the word 'brand' feels out of place. It sounds commercial - like something for consumer products, not papers, data or research.

But every scientific organisation already has a brand. It’s what people think when they hear your name, read your evidence, or visit your booth.

So here’s our question to you: are you shaping your brand, or letting it shape itself? Strong science brands earn trust before they earn business.

🔎 https://zool.agency/branding/what-makes-a-strong-science-brand/

03/02/2026

Biggest theme from the Semrush study: a lot of technical factors aren’t “ranking levers” so much as preconditions.

They make it easier for AI systems to:
✅ retrieve your content
✅ interpret it correctly
✅ trust it enough to cite

So the goal isn’t gimmicks. It’s durable fundamentals:
➡️ crawlable + readable HTML
➡️ sensible IA
➡️ fast, stable UX
➡️ schema that clarifies entities and intent

If you’re measuring only rankings and traffic, you’re missing the new KPI: AI visibility (mentions + citations + accuracy).

https://www.semrush.com/blog/technical-seo-impact-on-ai-search-study/

14/03/2024

Did you know we specialise in science marketing? 🧪🔬

At Zool, we have a proven track record in successfully supporting industry-leading life science companies with a range of marketing activities, such as new websites, lab and product photography as well as PPC and social media.

Get in touch to see how our services can support your business: https://bit.ly/3KT3i6e

16/01/2024

If you really want to do social media marketing right, then instead of thinking about organic social vs paid social, you need to think about how to combine the power of both channels to create the ultimate social media marketing strategy.

Read more about the hybrid of organic and paid social media: https://bit.ly/3S7eAXY

11/01/2024

What is pay-per-click advertising?

Pay-per-click (PPC) advertising is a model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to a website rather than earning them organically. Advertisers bid on keywords, and when users search for those terms, ads are displayed, driving targeted traffic. Google Ads is a popular platform for PPC advertising.

Find out more: https://bit.ly/3IKMLic