Bonfire Creative Intelligence

17/03/2025

Exciting news! Jade Thirlwall’s brand-new ‘FUFN’ music video has just dropped, and it was filmed at Broadway Cinema in Letchworth Garden City! 🎥✨

Even better? The video features the interactive visitor engagement graphics Bonfire Creative Intelligence created for Broadway Cinema last year! Inspired by iconic films King Kong, Singin’ in the Rain, and The Lion, the Witch, and the Wardrobe, these designs bring movie magic to life—perfect for selfies and unforgettable moments! 🦍☂️🦁

A huge shoutout to Letchworth Garden City Heritage Foundation for making this project possible! Head over to Broadway Cinema to check out the graphics in person, and don’t forget to watch ‘FUFN’ to see them in action! 🎬💃 https://www.youtube.com/watch?v=xA4ORUeCods&rco=1

JADE – FUFN (F**k You For Now) (Official Video)Stream it here: https://jade.me/FUFNAY‘IT girl’ here: https://jade.me/ITgirlAY ‘Fantasy’ here: https://jade.m...

28/02/2025

Have you visited Luton's yet? 👒

It was an amazing experience to work with Luton Culture Trust - celebrating the regeneration and refurbishment of a cluster of run-down, former hat factories and historic buildings in to a vibrant arts and cultural hub.

We worked with key stakeholders to deliver a beautiful 160 page publication capturing every detail of the project's six-year journey.

The publication, titled Luton Hat District: A Creative Cluster in the Making by authors Marie Kirbyshaw & Elise Naish, charts The Capital Project initiative.

The team drew inspiration from patterns used in the branding and architecture found across the sites to act as details within the book, and photography from Shaun Armstrong illustrates the story 📸

Hat's off to the team on this one - we couldn't be any more excited to see the final result! 🏙️

24/02/2025

One of the UK's most loved home appliance brands - Bosch really do embody creative intelligence.

We've worked on some brilliant projects with Bosch over the years - from product launches to social media campaigns, and it is always an absolute joy!

Their innovative product range blends top-notch tech, sleek style and robust reliability.

Thanks for the fab feedback 👏

20/02/2025

New research from the Advertising Association shows that trust in ads is rising - primarily driven by young people 📈

Some interesting stats we spotted 🔑

→ Trust among 18-34-year-olds has increased significantly Up by 16 points since last year!

→ TV and cinema ads continue to be the most trusted formats across all age groups, with younger audiences leading the charge.

→ There’s a noticeable “digital divide” with 51% of younger consumers trusting online ads compared to just 14% of those aged 55 and above.

Find out more in Marketing Week 💡
https://www.marketingweek.com/trust-in-advertising-aa/

18/02/2025

We loved working with Formech - a leading UK manufacturer and prototyper, on their perfectly formed brand identity ⭐

We reimagined their branding to reflect the dynamic movement and precision of their cutting-edge vacuum processing technology, and the plastic mouldings they produce - all while honouring their iconic corporate colours 🌊✨

The results? A fully modernised brand, complete with:
✅ Detailed brand guidelines
✅ A sleek new website
✅ Launch of all social media channels

Creating, for the first time, a consistent and professional brand image across all channels to support its growing UK and US business 💼🌍
https://pulse.ly/yimjqhtp7v

14/02/2025

Happy Valentines Day from team Bonfire! 🔥🧡

Tis' the season of love, chocolate, and brands trying really hard to make us feel something.

From soppy and sentimental to unconventional or downright cynicism, we've seen it all... We love watching brands get creative with cupid 💘

What's your fave Valentines ad of 2025?! Let us know in the comments.

10/02/2025

Do good things still come to those who wait? 🍺

Or do recent viral TikTok challenges and beer shortages risk making Guinness feel like a fleeting trend rather than a permanent icon?

A great read from Gordon Young in The Drum 👇
https://pulse.ly/zmf0mjv40g

07/02/2025

Successful brands don’t just happen—they’re built on solid foundations of strategy and positioning💡

These provide the framework for delivering a consistent brand message and experience across every touchpoint.

Here’s what we consider:
🟠 Insights & business objectives
🟠 Audience & opportunity size
🟠 Competitors & routes to market
🟠 Product benefits—both functional & emotional
🟠 Core brand values, vision, positioning & messaging

When every element aligns, your activity stays on-brand and, most importantly, onBrief®.

05/02/2025

VR and AR are transforming manufacturing by improving design, streamlining processes, and enhancing safety 🚀

From smarter inventory systems, immersive training, and testing prototypes in a virtual space - all reducing costs and boosting efficiency.

How do you think these technologies will shape the future of manufacturing?

Find out more in business.com 👇
https://pulse.ly/kygokz3pjl

03/02/2025

It's not too late to register for the free B2Be-Different webinar on Wenesday 5 Feb - all about the basics of brand and marketing and how to put a winning strategic marketing plan together 🖥️💡

See you there? 🤔
https://pulse.ly/lan0tf4kfp

31/01/2025

We saw a good article in The Drum recently about the fine balance of creativity and effectiveness in B2B marketing campaigns...

The debate about a “creativity crisis” in B2B marketing misses a bigger truth: effectiveness thrives at the intersection of creativity and intelligence.

Memorable campaigns are fueled by creativity, but they must be rooted in buyer insights and empathy to truly resonate. When we design with intelligence—listening to buyer needs and solving real challenges—our creativity becomes a tool for connection and decision-making, not just flair.

Read more 👉 https://pulse.ly/lbzx28c7xd

29/01/2025

It's always a pleasure to work with the brilliant University of Bedfordshire 🎓

Embracing some of the visual styling from our “It’s all about” campaign, we worked with the team to refresh their brand identity and rebalance their iconic emblem.

The result is a perfect blend of tradition and innovation 👏