Peacock Creative Design

18/08/2026

When ex*****on becomes easier, judgement matters more.

14/07/2026

Brand Strategy Roots: Build a brand with strong roots, so everything you create grows from strong foundations. A full, artist-led brand strategy and visual identity for businesses ready to become clearer, more distinctive and easier to recognise. Because rooted brands have wider reach.

You leave with a strategic foundation you understand, a bespoke visual identity you can use immediately, and practical tools that help you show up clearly and consistently across your whole brand world.

Delivered through an (roughly) intensive two-week creative sprint.

Your brand is not simply your logo, colours or social media feed.

When the foundations are unclear, the visible parts of the brand become fragmented.

When the roots are strong, your messaging, visuals, content, campaigns and customer experience can all grow from the same strategic core. Dig for the story, then design the world.

Strategy with soul. Creativity with direction.

I listen for what sits underneath the obvious answers. I look for patterns, tensions, emotional threads, overlooked strengths and the details that make your business feel alive.

Research, strategic thinking and technology support the process. They do not replace judgement, conversation, craftsmanship or creative instinct.

The result is a brand that feels genuinely tailored to your business and the people it serves.

This is the thinking that connects every part of the brand because your strategy serves to connect the high up (birds-eye) business aims with the day to day marketing choices, and visual outputs, it’s not just a pretty [inter]face. Design solves real business problems

Empowering local, creative & purpose-driven brands to make a difference. Hand-crafted creativity & tech that engages impact & connects. Data-backed with fab techy support.

Branding & Strategy | Creative Direction | E-learning | Websites | Packaging

13/07/2026

https://www.instagram.com/p/Dau5gPWqEcF/

10/07/2026

The BEIGE BORING brand epidemic is real! The more artificial everything gets, the more important real branding is. Do the roots first!

OK, so before I start putting out visuals and a re-brand for my own business, I'd like to put the feelers out for anyone who would like a biz re-brand or re-fresh. I've been working on something (for a while now) that is going to be the heart of everything I do.

It's a focused brand strategy sprint, where we spend about 2 weeks going deep deep into your biz and we re-create the LIVING CORE of your brand strategy from it, and of course a bold and brilliant visual identity system and logo on top. There is another "wee" surprise in here, but I'm not going to announce it just yet.

Most independent businesses don't need reinventing. The soul is already there. What they need is the muddle cleared away so the soul can actually be seen. Then to make it useful, smart and strategsied, not just beautiful (though that is also a nice-ta-have!)

This sprint has been created with REAL businesses in mind - so in response to doing client work since 2006 and NOW really zooming in what folk ACTUALLY need in 2026...

As well as an artist-led brand strategy, this includes 5 re-usable branded Adobe Express/Canva templates, and some pre-made social posts (based on your messaging, themes and pillars) - so you will have everything you need to get some momentum going. And it makes every pound you spend on marketing (or ads) afterwards work harder, because for once the foundations are actually in.

Not ready for the full sprint? There are modular options that tackle one part of the picture at a time (if you already have a logo, but would like some strategy to give it better foundations).

What if we already have a logo we love?
Great, keep it. Doing the strategy doesn't automatically mean a re-brand, nothing visual gets thrown out unless you decide it should. Often it makes what you already have work harder.

Feel free to tag a brilliant business whose brand undersells itself (a bit like myself - so many of us are guilty!) I need testers and I'll be doing a low price for folk who can be my guinea pigs 🐷 in return for a testimonial.

Appreciate any shares for the dreaded algo - thanks

03/07/2026

I have something new and exciting coming from my business and am looking for case study folk (business owners) who can give me some testimonials in return for me selling this at a low price (and you being my guinea pig). I'm specifically looking for folk who are needing to make their brand strategy more cohesive across their business, or who struggle with managing ALL the things (brand identity / website / socials), or maybe you don't have a brand identity at all.

I've been working my ass off on this for about a year now, and am so excited to get to this point - and the aim is to help busy (hello attention economy that we now live in, ugh, boak) and neurospicy brains like myself manage all the things easier (for online strategy and also good ol' fashioned printed marketing).

Give me a shout 😁 or comment below

26/02/2026

Pictured is my art studio overlord, helping me design some recent leaflets. Big thanks to HIE (Highlands and Islands Enterprise ) for the grant for a recent trip to Birmingham, for the (videos of that and recent designs coming soon!).

I have been very neglectful of my PCD social pages haven't I?!... HOWEVER, this is about to change!.. In the past, I've seen it as almost a badge of honour that I've not really had to do any marketing, as almost all my work has been self-sustaining and all come through word of mouth. Marketing feels like a bit of a dirty word, doesn't it, especially to us Scottish folk. Over the past couple of years I have been upskilling across various skillsets and I feel it's about time to apply what I do for other businesses to my own... so it's time to package up my offerings.

These packages will be suitable to businesses of all sizes, they will incorporate , , - and all the different outputs and formats that come within that ( , , , , , , , ... etc). This feels like quite a mighty culmination of 20 years working in the field (I know, that is crazy - I just double checked that, and I graduated in 2006! eek) I've really been trying to listen to what my clients want and need as changes - and provide services that link together the bigger business goals and strategy with the sexy visuals - so you get the [bigger] picture, and the smaller one too - with room to grow. A big thanks to the folk just now that are my package test subjects. You can sign up to my newsletter, and there will be a discount for other folk that are willing to test run through my new workflows (limited spaces). Link in comments.