09/12/2021
Lately, in the studio we’ve been taking a closer look at current digital screen practices, GIF-making, and culture jamming.
Appropriation have always been part of cultural practices such as art, filmmaking, and hacking. But these techniques are also used in advertising, marketing and other corporate practices that operating in the attention economy.
With the boundaries blurring between art and advertising, creativity and monetisation, we took a look at how brands can interrupt the flow of attention in a creative way.
We invite you to explore a few different tools we’ve been playing with:
