08/01/2025
As we step into 2025, we asked the team to share some digital trends, updates and predictions for the year:
👩⚖️ Accessibility - The European Accessibility Act (EAA), effective in June, will make compliance non-negotiable for digital products and services in the EU. Start auditing your platforms now!
💡 SEO - SEO success in 2025 will hinge on aligning content with searcher intent, delivering real value, and building trust. Evolving algorithms are demanding smarter, user-focused strategies to drive lasting results.
📈 Google Ads - Google Ads is going to make it easier to block irrelevant searches in Performance Max campaigns, allowing better control over these ad types to refine targeting further and help maximise ROI.
👩🎨 Design - Web design trends are embracing bold, block-based layouts paired with vibrant colour contrasts, enhancing visual impact and user engagement.
💻 Development - We can expect even more powerful AI integration in development tools, enabling natural language descriptions of functions to generate code effortlessly. GitHub Copilot and Visual Studio are already paving the way for this transformation.