Kinetek

06/12/2025

Celebrating all of life’s moments, especially those filled with creativity and collaboration. Cheers to your moments!

TÖST ad by Kinetek for

06/12/2025

04/11/2025

JESSICA REYNOLDS as LAOISE
Kneecap, Outlander, House of Guinness—now the defiant granddaughter fighting to save what is left. Nov 5 – World Premiere

04/11/2025

Underscore was made inside the incredible new virtual production facilities at Queens MediaLab - the CaptureLab down this alley and through a door to a magical state of the art facility. Thank you for welcoming Kinetek to collaborate as the first production studio through your doors.

03/11/2025

BEHIND THE SCENES: Underscore Composer Phil Kieran shares his process creating original music for the film - check out his studio video where Phil walks you through his creative process.

31/10/2025

Exclusive: NI director’s ‘immersive’ first feature film set for premiere. ‘people say it’s more like a hypnosis’ Starring Ian McElhinney and as grandfather and granddaughter face the apocalypse.

02/10/2025

Kinetek is thrilled to announce the world premiere of the feature film Underscore—an inventive, cinematic, meditative, immersive art experience—at the 25th Belfast Film Festival.

A meditative psychedelic trip into the underlying fabric of reality,
the Underscore is where the end of the world is the start of something new. Laoise and Aodhán, a Granddaughter and Grandfather, come together to face the apocalypse. As the material world mutates and evolves, they transform into light.

This groundbreaking feature film (85 min) seamlessly blends live actors with generative AI, written & directed by Northern Irish filmmaker and media artist Hugh McGrory, along with his team of innovative artists who are pushing the boundaries of visual storytelling. Starring Ian McElhinney (Game of Thrones, Derry Girls) and Jessica Reynolds (Kneecap, Outlander, House of Guinness).

Underscore is a cinematic immersive art experience that brings audiences on a powerful poetic journey, to examine the present moment - a period of heightened transition and flux, where we find ourselves simultaneously on the cusp of environmental catastrophe and encounters with artificial and non-human intelligences that will redefine our purpose, our behaviors, and our beliefs. The experience uses emerging technologies to communicate a feeling, establish a connection, and provoke an emotional response.

Date: November 5, 2025 6pm BST (Festival runs 30 October – 8 November)
Location: ODEON Belfast, Northern Ireland
Experimental Narrative Feature: 85 min
https://belfastfilmfestival2025.eventive.org/schedule/underscore-68de2ec36da0f9974582b7a7
https://kinetek.ai/production/underscore



UNDERSCORE was developed and produced with funding Northern Ireland Screen and Kinetek Inc.

30/06/2025

Kinetek Art
A portal into immersive realms--where celebrated artists and generative AI converge to reimagine the experience of art across space, time, and consciousness.

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Our physical space is located on the Mass MoCA campus Building 1, Floor 3

09/06/2025

17/05/2025

Join us Friday May 23rd for the official launch of Kinetek | Gallery at MASS MoCA. Located on the creative campus in Building 1, Floor 3, we are opening a show with eight incredible artists pushing the boundaries of digital and immersive art. Curated by Kinetek founder Debra Anderson McGrory. So much is to come this year and into 2026 at Kinetek. Join us on this journey. Immersive Yourself.

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Poulomi Basu
Stanely Casselman
Emi Kusano
Bobby Lopez
Glenn Marshall
Lena Herzog
Hugh McGrory
mOSn

22/01/2025

Come join us on Saturday, a day of creativity and fun at Mass MoCA!

26/10/2024

We are LIVE MASS MoCA with legendary filmmaker Godfrey Reggio, co-director Jon Kane (Kinetek Artist) and Hugh McGory (artist/founder of Kinetek. Following the screening of Once Within A Time:

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