20/08/2026
🚨 “We need more leads/enquiries.”
Maybe.
But before increasing your ad budget, I'd look at four numbers:
1. How many previous patients haven't returned?
2. How many enquiries never booked?
3. How many patients are overdue another treatment?
4. How many happy patients could be referring others?
Because putting more leads into a system that's already leaking opportunities doesn't necessarily fix the problem.
Sometimes the quickest route to growth isn't MORE.
It's making more from what you've already got.