30/06/2026
π¨ WHATSAPP USERNAMES ARE THE NEW DIGITAL ASSET.
Read this before your brand's handle is gone.
This week WhatsApp started rolling out usernames β letting people and businesses message and be found without ever sharing a phone number. It's the biggest change to WhatsApp's identity system in years.
Here's why it matters for your business π
With over 3 BILLION users, names overlap fast. WhatsApp has opened early reservations for one reason: it's first come, first served. The same way got taken on Instagram years ago, your WhatsApp username is up for grabs right now.
If you don't claim it, someone else can β a competitor, a copycat, or just someone who got there first.
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What to do today:
β Open WhatsApp β Settings β Profile (or Account) β Username
β Reserve the handle that matches your brand
β Keep it consistent with your Instagram & Facebook names
β If the option isn't showing yet, it's rolling out in phases β check back over the coming days
Your phone number stays private. Your brand stays consistent. And nobody else can grab your name.
Need a hand getting your business brand-ready across web, search and social? That's exactly what we do.
π± WhatsApp: https://wa.me/447723823444
π mediamaks.com