Precise Impact

12/05/2026

Your AI ads are only as clever as the data you feed them. If your tracking is messy, Google is not optimising. It is guessing with your budget 😬 We have just unpacked Google’s latest AI marketing measurement updates and what small businesses should fix first: https://www.preciseimpact.co.uk/ai-marketing-measurement-stop-feeding-google-guesswork/

11/05/2026

Every software tool suddenly has an AI button. Cute. But small businesses need workflows that catch leads, follow up fast, and stop money leaking through the cracks. We have just published a practical guide to AI marketing automation that actually earns its keep: https://www.preciseimpact.co.uk/ai-marketing-automation-small-business-workflows/

09/04/2026

Meta wants to fully automate your ad creation by the end of 2026.

Upload an image, set a budget, pick an objective. The AI does the rest.

Sound great? It can be. But only if you feed it clean data, strong creative and the right objective. Get those wrong and you will optimise very efficiently towards absolutely nothing.

We broke down what this actually means for small businesses running Facebook and Instagram ads right now. Worth a read.

Read it here: https://www.preciseimpact.co.uk/meta-is-coming-for-your-ad-manager-what-full-ai-automation-means-for-small-business/

09/04/2026

Meta wants to fully automate your ad creation by the end of 2026.

Upload an image, set a budget, pick an objective. The AI does the rest.

Sound great? It can be. But only if you feed it clean data, strong creative and the right objective. Get those wrong and you will optimise very efficiently towards absolutely nothing.

We broke down what this actually means for small businesses running Facebook and Instagram ads right now. Worth a read.

Read it here:

20/10/2025

We’re grateful for all the small business owners who visited us at the Entrepreneurs Circle convention this year!

I cant believe that was now three weeks ago!! Time flies...

Looking back on those weeks what have you implemented to move you forwards??

It was fantastic discussing ways to boost your sales and marketing efforts.

Still interested in connecting?

Tap the link in below to schedule your free session with the Precise Impact team.

https://www.preciseimpact.co.uk/convention25

We can’t wait to support your success!

13/10/2025

You know that moment after you send a quote / proposal / project plan… and then nobody replies. Crickets.

Guess what? It’s not them ignoring you because you’re bad. Often it’s just the follow-up that needs fixing.

In our latest blog, we share how to follow up in a way that:

- feels human (not robotic)

- adds value instead of pressure

- gives them space to say no (or yes) without guilt

If you want to stay top of mind without being “that person,” this guide’s for you.

👉 Read here:

06/10/2025

You’ve dumped budget into Google Ads. Clicks are happening. Traffic’s flowing. Conversions? Crickets.

Guess what - it might not be Google’s fault.

Problems like mismatched messaging, weak landing pages, poor tracking - they all kill conversions more subtly than Google ever could.

We just published a blog that walks you through where you’re probably going wrong… and how to fix it so your ads actually pay off.

👉 Read it here: https://buff.ly/uxaO7m9

29/09/2025

First, we were told keywords are king. Then, we were told content is king. Now? AI has shown up at the castle gates calling itself “AI Max” 👑🤖

So… is this the end of keywords as we know them, or just another fancy marketing phrase?

Here’s the truth: AI is reshaping how search engines work, how content gets found, and how you need to think about optimisation.

We’ve put together a cheeky, jargon-free breakdown of what AI Max really means for your business (and how not to get left behind).

👉 Read the blog: https://buff.ly/6oOyUqz

Google's just rolled out a new update called AI Max and, predictably, the internet is now divided into two camps:

22/09/2025

Guess what? You don’t need Hollywood-level equipment to make video content that pays.

Our latest blog dives into why DIY video might just be the most profitable thing you’ve been ignoring.

Here’s what happens when you start doing it well:
• You produce more content, faster
• You look and feel more authentic (people connect with that)
• You save money and get a higher return on what you put in

Don’t let overthinking kill your momentum. If you want the full breakdown and some cheeky tips to get started, check out the blog.

👉 Read it here:

That’s how we want to start this post—because that’s the same energy we need to bring to your marketing videos.

15/09/2025

So… Siri’s had a makeover. 💄

Apple’s new AI-powered search engine - World Knowledge Answers - is about to land. Think instant, polished answers with maps, pics, and videos.

Here’s why you should care:
⚡ Apple has 2.35 billion devices.
⚡ If Siri answers questions directly, clicks to your site could vanish.
⚡ If your content gets chosen? You’re golden.

We’ve put together a no-fluff guide on how to Siri-proof your business (before she steals your lunch money).

👉 Read it here: https://buff.ly/TWoJhIC

Picture this: you’re cooking dinner, sauce everywhere, hands full. You ask Siri, “What’s the nearest late-night grocery?” and instead of spitting out a boring

08/07/2025

📍 Emily’s at Entrepreneur Circle HQ today soaking up all the wisdom on Email Newsletters EC Style - because even the newsletter queen sharpens her quill from time to time 🪄✉️

You know we’re big on newsletters here (you are getting ours every Thursday, right? 👀), and Emily is the magical mind behind each sassy subject line, witty one-liner, and click-worthy call-to-action 💌✨

If you need help getting your newsletter mojo back, want someone to write it for you, or just want to stop crying into your FluentCRM dashboard… get in touch. Emily’s your gal.

🪄 Let’s make inbox magic together!