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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

https://www.canny-creative.com/

Canny Creative, Blyth (2026)

04/02/2026

Introducing… Mark.

Oh, and the new look Canny Creative. We’ve spent a lot of time and effort over it, so it probably deserves a mention.

But mainly, Mark, the massive purple hairy monster of marketing. Swipe to find out more. ➡️

16/12/2025

Love aeroplanes and airline branding as much as me? No? Just me then. Here’s a new video, it’s logo vs logo.

29/11/2024

Crafting a brand of mystery, mastery, and distinction for those who enjoy exceptional indulgence. 🐍

The Problem

The main problem that Serpentes faced was its lack of shelf presence in the competitive premium spirits market. Despite the company offering high-quality tequila, it wasn’t reaching the right audience. Serpentes were looking to bridge the gap between tequila and the popular bourbon / whisky segment, to connect with a diverse audience seeking a luxury alcohol option.

To do this they needed a whole new brand identity and website, one that captured the sophisticated essence and high-quality feel of the brand. The brand needed its products to stand out and attract the right kind of whisky and tequila enthusiasts, as well as any newcomers seeking a high-end yet accessible brand.

The Solution

We developed a brand identity and comprehensive digital presence for Serpentes that resonates with their target audience of luxury seekers. By infusing elements of mystery and allure into the website, we made sure easy navigation was evident and elevated the brand’s shelf presence by creating a cohesive design system and sophisticated packaging design that bridges tequila and whisky cultures.

To align the brand with its core concept, we incorporated intricate images of snakes throughout as a symbol of mystery and mastery. To help Serpentes attract attention in the whisky market, we opted for an earthy colour palette and incorporated this warmth and depth into the overall branding to resonate with whisky and bourbon lovers and make the tequila brand stand out.

26/11/2024

Bringing an honourable campaign to life for an innovative work management company.

The Problem

Kolekti needed a distinctive brand identity for their “Save the Knowledge Worker” campaign that brought awareness to what a knowledge worker is. They needed to engage knowledge workers and their goal was to position themselves as leaders in the industry, resonating with knowledge workers while staying true to the Kolekti brand.

To achieve this, they required a cohesive brand presence capable of engaging audiences across social media, print, and video. Without a strong, distinct identity, the campaign risked blending into their existing brand, losing the opportunity to create a powerful and lasting impact.

The Solution

To bring the campaign to life, we created a standout individual yet cohesive brand identity that worked alongside the existing Kolekti brand. We designed a digital and print campaign that incorporated design elements that helped to maintain a clear connection to the Kolekti brand, as well as a unique logo and full brand style.

With a strong visual identity that spread across whitepapers, social design, website design and outdoor signage, we conveyed the authority that Kolekti were striving for. We also created a short and engaging explainer video to support the overarching campaign message.

16/10/2024

🚨 New case study alert 🚨

The Problem
—-
As a brand new business entering a competitive market, Lusoso faced a huge challenge in standing out. They wanted to develop a sophisticated and modern brand identity that added a personality to the online shopping experience. As a lifestyle brand they strived to capture their individuality as well as the uniqueness of each product, while attracting online shoppers who are looking for carefully curated convenience.

They wanted to celebrate their one-of-a-kind styles by building an online community for their shoppers. Lusoso wanted to create a cohesive brand and digital space where creativity, fun, and self-expression are celebrated.

The Solution
—-
To help Lusoso stand out and embody their individuality, we created a vibrant brand identity that centred around community and self-expression. A lively colour palette was introduced to bring energy and personality to the online shopping experience, mirroring the curated uniqueness of their products.

We designed an engaging digital space where creativity and fun are celebrated, allowing Lusoso to build an online community that feels personal and connected. By humanising the brand’s touchpoints and reflecting the approachable feel of high-street shopping, we helped Lusoso attract shoppers looking for a one-of-a-kind, curated, and engaging shopping experience.

26/09/2024

New work alert 🚨 IHF and World Hospital Congress

The Problem
The International Hospital Federation (IHF) was on a mission for a fresh and modern visual identity to keep up with today’s fast-paced healthcare industry and contemporary standards. Connecting hospitals worldwide, they wanted to re-engage their audience and spark interest with a new look and identity. With a complex web of sub-brands, like the Geneva Sustainability Centre and the World Hospital Congress, IHF struggled to find a distinct yet unified look for each one.

Their previous website was bringing in visitors, but not the right kind, and therefore, high bounce rates were a significant issue. Their goal was clear, they needed a complete refresh.

The Result
Once we teamed up with IHF, we knew it was time for a complete makeover. Using gentle curves, soft shapes, and clean colours, we aimed to evoke a sense of trust and safety. The website was completely reimagined into a user-friendly platform. As a result, it’s now easy to navigate and update, ensuring IHF can keep up with the ever-changing demands of the fast-paced healthcare industry.

By creating detailed brand guidelines and organising the brand hierarchy, we ensured every sub-brand has its own individual, yet cohesive, identity. Plus, with our SEO-focussed content, visitors are staying longer and exploring what IHF has to offer.

03/08/2023

Enhancing each automotive client experience.

❌ The Problem: JBA’s old brand identity did not represent their positioning as a premium training provider in the automotive industry. As they deliver tailored solutions to their clients, this project required a tailored approach that allowed JBA to communicate their bespoke offering. Their website also failed to provide a seamless or coherent user experience as it was disjointed and clunky, making it difficult for users to find the information they needed.

✅ The Result: We modernised the brand by creating a new brand strategy, visual identity, refreshed colour palette, and updated brand collateral. By aligning the strategy and visual elements with JBA's offerings, we eliminated the previous disconnect and enabled users to fully understand the benefits of partnering with JBA. The new website was designed to cater specifically to their target audience, effectively addressing their pain points and highlighting how JBA can help.

Swipe to see the full case study 👉 👉

27/07/2023

Building trust and credibility for a fraud prevention company.

❌ The Problem: As a fraud prevention company, SGR Compliance helps businesses safeguard their reputation and financial assets through expert screening tools. The nature of this business commands a great deal of trust from clients, however, the previous brand didn’t align with this message. Instead, it was outdated and lacked the credibility required for this type of company.

✅ The Result: Whilst keeping elements of the previous brand to retain brand equity, we built a cohesive visual framework that positioned SGR Compliance as a credible and trustworthy partner. To ensure this message was carried across all touch points, we devised comprehensive brand guidelines to maintain consistency throughout the design implementation.

Swipe for the results 👉🏻👉🏻

20/07/2023

Paving the future for a health-tech brand.

❌ The Problem: Before engaging Canny, X-Lab was operating with two different brand identities. The first was for X-Lab the company, and the second was Labgnostic (a product they created and own). The main challenge was aligning both brands whilst allowing the product to retain its own identity. As leaders in healthcare, X-Lab wanted to put people at the forefront, creating a brand that emphasised the benefits whilst still feeling human and approachable.

✅ The Result: We built a cohesive visual framework that retained core elements of Labgnostic whilst fitting it seamlessly under the master brand: X-Lab. Introducing a series of playful illustrations, benefit-driven copy, and impactful messaging statements, we created a brand that truly reflects their position in the industry. All of these elements were tied together in comprehensive brand guidelines which served as the foundation for any future design decisions.

Swipe to see the results! 👉🏻👉🏻👉🏻

06/07/2023

Premium branding in the aesthetics industry.

❌ Problem: In the aesthetic industry, company branding can often feel too clinical. a professional aesthetic practitioner, aimed to differentiate themselves from typical high street beauty shops by creating a brand identity that exuded individuality and luxury. They wanted to emphasise the personalised, high-end experiences they deliver both online and in person whilst creating a website that catered to their clients' on-the-go lifestyle. Mobile bookings are key in the aesthetic industry, so ensuring a seamless user experience across all platforms was crucial.

✅ Result: Building on our existing partnership with the company, we conducted a complete rebrand to bring the RT Aesthetics values and expertise to the forefront through their brand and website. We incorporated the new designs across printed materials and online platforms, with a particular focus on mobile enabling seamless browsing, purchasing, and booking options on the go. Additionally, we helped boost their rankings in search engines and increase keywords such as ‘body sculpting near me’ and hydrafacial Newcastle’ to attract the right demographic.

Swipe to see the case study 👉🏻👉🏻

28/06/2023

Developing a leader in the world of healthcare.

❌ Problem: The International Hospital Federation operates around the world to unite hospitals in the healthcare sector. There was a strong need to progress the brand's visual identity, to bring the company into the 21st century. Equally important, was the need to re-inspire their audience, encouraging them to re-engage and be a part of their healthcare community. Prior to engaging with Canny, the IHF website was generating traffic, but the wrong kind, resulting in a high bounce rate.

✅ Result: We partnered with IHF to conduct a full rebrand with the aim of connecting them with healthcare leaders. We used curves, soft shapes and clean colours throughout the brand to portray a safe and reliable healthcare partner that is globally accessible. The website was overhauled to create an easy-to-manage system providing IHF with something simple to update and maintain, meaning they can easily keep up to date with the rapidly changing healthcare sector. The creation of new, SEO-driven content also encourages visitors to stay on the site and engage with their offering.

See the results 👉🏻👉🏻👉🏻

05/06/2023

This week we’re sharing our work with - a pioneer in data transformation.

❌ Problem: As numerous parties had previously worked on the Ovation Data brand, it lacked consistency and alignment. Ovation were in need of a strong, impactful brand that clearly communicated their unique value proposition. Standing out among a sea of competing brands was also crucial as we wanted to elevate how Ovation revolutionise the way data is transferred, managed, and accessed, with a strong focus on usability and ease of access.

✅ Result: Our team provided a complete, wrap-around service to support Ovation Data across all areas of their brand, from identity design to website development. We built a strong visual language through the use of flowing lines to represent the fluidity of data - a concept that was carried across all touchpoints from captivating exhibitions graphics, to a fully optimised website. Working with their VP of Marketing, every creative decision was made in alignment with their growth strategy, with regular check-in meetings to monitor and improve performance.

Swipe to see the full case study 👉🏻👉🏻

Canny Creative

04/02/2026

16/12/2025

29/11/2024

26/11/2024

16/10/2024

26/09/2024

03/08/2023

27/07/2023

20/07/2023

06/07/2023

28/06/2023

05/06/2023

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm