03/09/2026
Did you know that 81% of consumers need to trust a brand before they'll consider buying from it?*
What does that mean for you — a freelancer, digital creative or small business owner?
It means great design isn't enough!
Your client first needs to believe that you're the right person to handle their project, solve their problem or deliver the service they need.
And trust is built long before that first conversation:
▶ by demonstrating your expertise, not just showing your portfolio,
▶ by sharing your process and the thinking behind your work,
▶ by showing real projects and results,
▶ by sharing client testimonials,
▶ by clearly communicating how you work and what clients can expect from you,
▶ by showing up consistently and keeping your communication coherent.
Your client isn't just buying your skills. They're also buying the confidence that they can trust you.
❓ What are you doing today to build trust with potential clients before they even get in touch?
📚 Source: Edelman, Trust Barometer Special Report: In Brands We Trust?