Mass Appeal

30/05/2022

Mass Appeal is a full-service, results-driven SEO marketing agency. We pride ourselves on the capabilities of our staff and their personal experience. We take the time to understand our clients' needs and then provide a comprehensive search engine optimization strategy with targeted and measurable campaign results.

We guarantee to deliver page 1 Google results within 12 months or less.
Contact the Mass Appeal team today at https://www.mass-appeal.co.uk/ to get a free Website Ranking Analysis Report & Strategy Session.

The UK's most trusted Digital Marketing Agency & SEO Company offering affordable, guaranteed results. Call 01202 798 041 now for your FREE quote.

27/05/2022

Do you know there are more PPC platforms than just Google? Different platforms will benefit you differently. Let's look at some of the most common ones and see what platforms will be the best choice for your PPC Ads.

- Google Ads: The most popular ad network, and use keywords search terms to reach your customers in the Google Search Engine. You can deliver your Google Ads under Text, Image, Responsive, and Video format. Your ads can be seen on Google search engine results, web placements on the GDN, shopping, mobile apps, and YouTube.

- Microsoft Ads: The only digital advertising platform to offer LinkedIn Targeting Profile, compatible with Google Ads. Your ads can be seen on MSN, Outlook.com the Edge browser, and select quality partner sites. LinkedIn.

- YouTube Ads: You can advertise your Skippable in-stream ads, Non-skippable in-stream ads, Bumper ads, Video discovery ads, and Masthead ads on YouTube. This is one of the most potent platforms for videos.

- Facebook & Instagram Ads: The best option to build brand awareness and reach the 20-50 age group. You can easily target people based on their demographics, interests, behaviours, and more. You can use Video, single image, carousel, slideshow, canvas (mobile) for your adverts.

- LinkedIn Ads: the best platform to target professional criteria such as job title. Your ads can be found on LinkedIn, LinkedIn Audience Network sites, and apps.

- Twitter Ads: one of the most flexible ad formats because they can include any combinations of text and other media that comply with the overall policies. Twitter doesn't have any partner platforms but is still a powerful tool for companies.

25/05/2022

Different types of keywords in SEO and examples

- Branded vs. unbranded keywords, E.g., Mass Appeal SEO services vs. SEO agency
- Seed vs. Page-specific keywords, E.g., full-service digital marketing agency vs. guaranteed Bournemouth SEO campaigns.
- Head and Long-tail Keywords, E.g., digital marketing agency vs. how can I do SEO for my company?
- Primary (most essential keywords) vs. Secondary keywords, E.g., performance-based SEO agency vs. free ranking report, free digital marketing consultation.
- Phase-based keywords, E.g., How to get my website on page 1 of Google, Digital Marketing in Bournemouth reviews, Mass Appeal digital marketing packages
- Global vs. local keywords, e.g., Is it necessary to do SEO for your website? vs. SEO agency near me.
- Audience type keywords, e.g., SEO agency for SMEs
- Evergreen vs. Topical Keywords, e.g., ideas for content marketing vs. google algorithm updates in May
- Keywords vs. care words, e.g., SEO agency in Bournemouth vs. affordable digital marketing services near me.

Don’t use all types of keywords; use what you need and what aligns with your SEO campaigns, marketing campaigns, and business campaigns.

Contact the Mass Appeal team today on +44 (0) 1202 798041 for free website ranking reports.

23/05/2022

Keywords are the foundation for Google Ads. Like SEO, Google Ads appear in front of people when they enter a search query in the Google Search bar. Google Ads use keywords to tell Google when and which topic you want to appear on. Before starting your Google Ads, you should know three terminologies: Search Term, Keyword, and Keyword Match Type. Ideally, you will want all the keywords that you are using to match the search term that your audience is searching.

To find keywords and plan your ad budget, go to Keyword planner and write what keywords you want to be found for. Use suggestions to expand your search, and choose keywords relevant to your business, considering your budget and search volume. You can also spy on what your competitor is doing by using learning competitors’ Google Ads campaign tools such as Spyfu, SEMrush, and iSpionage. You can find out about their search volume, how many ads, and what your competitors are paying.

18/05/2022

Keywords Are Important for SEO. Here's Why.

People use search queries to look for things on Google, but what people type on the search bar will not necessarily exactly match what companies write on their web pages. Thus, keywords play the role of bridges linking your potential customers and your content. Targeting specific keywords and family keywords relating to your business will raise your chance of appearing in front of your customers when they look for the topic.

So why don't we just put all the keywords in one place?

Because it just doesn't work that way! And if everyone uses the same keywords, how can you do better than your competitors?

Forget how keywords in one page need to make sense and create compelling content. Technically, they need to follow a particular setup to perform well with Google Algorithm, including using keywords in page titles, meta descriptions, URLs, and your content. Plus, instead of being a purely selling website, you can be a valuable source for your people to return.

So, decide what keywords you want to target, use them wisely and make it easier for your customer to access your products and services.

16/05/2022

Covid-19 and the Ukraine-Russian War are making the world’s economy suffer from inflation, crisis, and resource shortages. Everyone is struggling and canceling their subscriptions. You need to reassess your marketing campaign if you still want to compete with your competitors.

Study how Gymshark manages to grow during this time with their Fit for Purpose Campaign.

Link for Gymshark Fit for Purpose Case Study: https://bit.ly/381r0Mh

Key takeaways:

- Let data drive your campaigns.
- Keep track of the complex customer behaviours and optimise your campaigns accordingly.
- Develop your Unique Selling Points and personalise your customer experience.

At Mass Appeal, we support businesses to drive more traffic to their website with SEO, PPC, and other digital marketing services. Our goal is to build environmentally friendly and sustainable marketing campaigns. Contact us today for more details about our company and services.

Read six lessons from Gymshark’s data transformation. See how overhauling their data analytics led to new insights into their user behaviour.

13/05/2022

Editing button. Do we need it?

We are all familiar with the editing button on Facebook, Instagram, and LinkedIn, but we never find it on Twitter. Well, it might be coming, and you might have the chance to change your very first tweet. Explain this late update; Twitter has expressed their concerns about moral issues if the tweeters tweak their tweets’ meaning after getting a high engagement rate. However, Twitter couldn’t ignore the demand for a Twitter editing button. People use the editing button on Facebook and Instagram, and I guess we are still okay. So the best thing Twitter can do is work on it and try to minimise the detrimental effects of the new feature.

11/05/2022

Google : I can use AI to make my work more productive

SEO content writer: Me too

Google : No it’s cheating. It’s against our policies.

09/05/2022

"The aim of marketing is to reduce the need for selling."

- Philip Kotler - S.C.Johnson Distinguished Professor of International Marketing at Northwestern University

06/05/2022

You must notice that Twitter and Reddit, have let people use non-fungible tokens (NFTs) as their profile pictures; whether you like them or not, NFTs are coming to Facebook and Instagram.

Why are NFTs so hot?

- People are looking for ways to own something unique.
- NFTs are not so easily replaced, so they are perfect for collectors.
- Virtual reality technologies are growing fast.

Many people still doubt the actual value of NFTs, but there must be some good profit that media companies like Twitter, Reddit, and Meta start to get involved in this business. Maybe you should start your research on NFTs, too, if you don't want to be left behind with your competitors and other people.

04/05/2022

LinkedIn has published a new Founders' Guide - Updates that you shouldn't miss (including tips and examples. The link to download the guide is attached below)

This guide aims to help SMBs maximise their LinkedIn Presence, including increasing reach, impression, and followers, developing a personal and professional brand, etc.

The main points covered in the new LinkedIn Founders' Guide:

1. Directing personal and professional brand development
2. Rising above with thought leadership
3. Setting up and completing your startup's LinkedIn Page
4. Growing your following on LinkedIn
5. Appealing to investors, employees, and prospects
6. An action plan to move forward.

Key takeaways from this guide:

- Use creator mode to push your personal brand.
- Use thought leadership to attract talents to your company; however, try to make it fun and helpful for your audience.
- Complete filling out "about information" on your LinkedIn page.
- Be active on LinkedIn: e.g. share your LinkedIn Page content consistently, invite friends and connections to follow your page, and link your LinkedIn page to other communications assets.
- Use pertinent hashtags
- Spotlight your company and employees' achievements and staff.

Link for the guide https://bit.ly/3Etk8n0

In this free guidebook, LinkedIn lays out best practices and practical advice for founders; including thought leadership tips and business page best practices. Check it out!

02/05/2022

Addressed during a recent Google Search Central SEO office-hours hangout, in response to a question about GPT-3 AI writing tools.

Search Advocate John Mueller declared that content generated by AI writing tools is classified as auto-generated content, and considered spam. He added that this violation could lead to a manual penalty.

However, in the conversation, John didn’t claim that Google is able to detect content created by AI without human support.

What do you think about this issue?

Do you think AI writing tools developers are capable of building a tool that can create human-feels like writing content and Google will give up and change their policies as the requirement of massive resources to detect AI writing content?

Which side do you support?
Have you used AI writing assistants before? let us know your comment below.

At Mass Appeal, we believe in sustainable SEO is an organic tailor-made service, so we create blogs and content ourselves without AI support. Contact us today to build your sustainable marketing campaign at https://www.mass-appeal.co.uk