26/10/2026
Most businesses already have plenty of data.
The harder part is knowing what it actually means.
Why did traffic suddenly increase? Which channels are really driving conversions? Where are people dropping out?
Google’s new Ask Advisor is designed to make those questions easier to answer by helping users interrogate their Analytics data in a much more natural way.
For marketers, that could mean less time buried in reports and more time focusing on what the numbers are actually telling you.
We’ve broken down what this could mean in practice, where the opportunities are, and what we’d be watching as the feature develops.