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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Varn

Name: Varn
Address: The Old Brewery, Bradford-on-Avon, BA151NF, GB
Telephone: +441225439960
Price range: ££

We are an expert search & digital marketing team specialising in SEO, helping businesses to get visible online.

Technical SEO I AI & Innovation | Analytics & Insights I Off-Page SEO Varn is an expert search marketing team that you can truly trust to deliver smart thinking and impactful SEO results, delivering value with every click. We combine our experience and results in technical SEO, data analytics, paid search marketing and content marketing with website design, usability and development into results driven strategies, helping your business to perform better online.

28/08/2026

New research from 5WPR found that bank-owned domains account for less than 7% of all banking-related AI citations.

Global Finance Magazine asked Varn Search & Innovation Director, Andy Mollison:

What are banks doing wrong?

Andy revealed that AI systems are built around language, and that the use of vague claims such as 'we go above and beyond' provide little useful information to help AI platforms understand and surface content.

Andy also addresses how compliance constraints compound the problem, and the ways that winning publishers are getting ahead of competitors with comprehensive, structured content.

Any brand relying on marketing language over concrete, verifiable answers is handing its visibility to someone else's content.

We help brands in the financial service sector get visible wherever customers are searching. Find out more about our SEO/GEO services for the financial sector using the link in the comments below.

27/08/2026

What started as a Gemini response, ended up landing Varn CEO on BBC News… 🌐

When Head of Digital PR Jack Hayes had Gemini proof a press release about our SLT, the curious addition of hyphens in ‘Bradford on Avon’ sparked a fierce debate amongst the Varn team:

Should our hometown be hyphenated?

We spoke with the Mayor, Sam Blackwell, who confirmed that our town’s name is ‘perfect without punctuation’. Naturally, we made it our mission to remove every erroneous hyphen from online mentions and signage across the town.

We wrote to GWR, Google Maps, Tripadvisor, Wikipedia and many more that were using hyphens to ask that they amend, informing local media about the campaign to drum up some local support in finding any more uses of hyphens.

Fast forward a few weeks, and Tom Vaughton found himself outside the Bradford on Avon train station, being interviewed by the BBC about the story.

Google credits the story for the decision to remove hyphens from the town name in its system. We’d call that a success.

25/08/2026

A dashboard is only as good as the person reading it.

You can build the most accurate tracking and the cleanest reports in the world, but if your team doesn't trust what they're looking at, the insights sit unused and decisions default back to gut feel.

In the fifth and final instalment of our Data Journey series, Senior Data Analytics Manager Katie New closes things out with Step 5: Empowering Teams, tailored workshops, drop-in sessions, and technical upskilling designed to give your whole team the confidence to read, question, and act on your data, without waiting on a specialist every time.

Find out more here >> https://varn.co.uk/insights/empowering-teams-building-long-term-data-confidence

21/08/2026

We’re always looking for talented people to join our happy team😊

Varn is the largest and longest-established specialist SEO agency in the South West, based in the beautiful town of Bradford on Avon, and we want you to join us as we grow our business.

Want to work with us? See what roles we have available >> https://varn.co.uk/about-us/vacancies/

Or get in touch to discuss what skills you could bring to our team >> https://varn.co.uk/contact/

20/08/2026

Data has no value sitting in a dashboard. It only earns its keep once it changes what you do next.

Accurate tracking and clean reporting solve half the problem. The other half is knowing what to actually do when a number moves, and most teams either miss it entirely or spend hours trying to work out whether it matters.

In the fourth instalment of our Data Journey series, Senior Data Analytics Manager Katie New introduces Step 4: Data-Informed Decisions, where ongoing analysis, anomaly spotting and ongoing monitoring turn dashboard numbers into clear, proactive recommendations, not just a monthly summary of what already happened.

Find out more >> https://varn.co.uk/insights/data-informed-decisions-translating-insights-into-stratagic-action/

19/08/2026

🎤 Katie New is back on the main stage at BrightonSEO in October to tackle one of the most overlooked parts of marketing reporting.

Most reports show how someone arrived and where they converted. Katie's talk, "Where did my customer go? How to follow and analyse real user journeys," goes further, turning the 'messy middle' of the user journey into clear, insightful narratives that surface the friction points standard dashboards miss.

📍 Auditorium 1, Brighton Centre
🗓️ Friday 9 October, 11:20am

11/08/2026

More charts don't mean more clarity. Past a certain point, they mean less of it.

That's the trap most reporting falls into: every metric gets a chart, every chart gets a page, and the KPIs that actually matter end up buried under the ones that don't.

In the third instalment of our Data Journey series, Senior Data Analytics Manager Katie New introduces Step 3: Focused Reporting, replacing overcrowded dashboards with clear, story-driven ones built around the questions a business actually needs answered, and pulling scattered platforms like GA4, Search Console and CRM data into one place.

Find out more >> https://varn.co.uk/insights/focused-reporting-story-driven-dashboards/

06/08/2026

❌ Nearly a third of conversions, gone.

Not because the campaigns weren't working, but because the tracking couldn't see them.

That's what our data team found when auditing a client's GA4 setup: ad blockers and browser privacy controls were quietly dropping legitimate conversions before they ever got recorded, hiding almost 30% of true performance from the reports.

We rebuilt the setup with Server-Side Tracking and a direct BigQuery integration, moving the client from a 29.41% conversion gap down to just 4.5%.

In her latest article, Data Analytics Manager, Katie New, walks though why default analytics setups fail, and how we help clients gain full clarity and control with advanced tracking set-ups as step 2 of the Varn Data Journey.

Read the full article here >> https://varn.co.uk/insights/building-tailored-tracking-infrastructure/

04/08/2026

With summer well under way, here's a nice look back at our annual summer party last month 🌞

For the Varn team, this is the season we're extra grateful to have our incredible woodland office, allowing us to get out in nature and make the most of the sunshine while we work.

If you want to find out more about our woodland office, or how we help our clients turn data into growth and get visible online, visit our website >> https://varn.co.uk/

30/07/2026

Most businesses aren't short on data. They're short on data they can actually trust.

Dashboards, reports and tracking tools generate more numbers than most teams can act on, and that volume gets mistaken for insight. But if the tracking underneath is inaccurate, incomplete or misaligned with business goals, every report built on it carries that flaw forward.

In the first instalment of our Data Journey series, Data Analytics Manager Katie New walks through Step 1: Audit & Align, where we check the integrity of your current tracking, identify gaps, and make sure what you're measuring actually maps to the commercial questions your business needs answered.

Find out more about how we help audit and align your data, plus what comes next in the Data Journey >> https://varn.co.uk/insights/data-audit-and-alignment/

Address

The Old Brewery
Bradford-on-Avon
BA151NF

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441225439960

Website

https://varn.co.uk/

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