Brandwatch

28/05/2026

Gen Alpha’s power is rising fast, and they’re already shaping what gets bought, shared, and goes viral. 📈

Brands that understand Gen Alpha now will win later. 👏

22/05/2026

New research shows 41% of social media managers say their job negatively impacts their mental health.

Swipe to learn the causes of social media burnout, the warning signs of social fatigue, and practical ways marketing teams can protect their mental health. 👉

15/05/2026

Brands that listen win. Most aren’t. 👀

Social listening isn’t optional — here are just 5 reasons why.

08/05/2026

Is AI content filling your feed? How do you stop yours from joining the slop?

See if you pass the test. 👉

01/05/2026

Here are the tips our team would give to any brand planning to get ahead in 2026. ✅

24/04/2026

Brands are being found by AI now. Is your content optimized for LLMs?

We partnered with Trajaan to bring a new dimension of search intelligence to Brandwatch.

17/04/2026

Data doesn’t replace creativity. It sharpens it.

We sat down with Jayde I. Powell (The Em Dash Co) and Sophie Miller (Pretty Little Marketer) to get their advice on how to use social data to boost their strategies!

10/04/2026

“Is this AI?” isn’t the comment your brand wants to see on their posts. 🙃

In 2026, the brands that win are the ones that sound authentically human. Swipe to see how to make your content feel like a person, not a prompt.

03/04/2026

How often should you post on social media? 🤔

This question keeps popping up in our social listening research, so here’s the answer. Swipe to see the rules for TikTok, X, LinkedIn & Instagram. 👉

27/03/2026

Whether you're a startup or an established pro, our latest guide breaks down the ultimate strategy for influencer discovery. 💡

Learn how to find the right influencers for your campaigns using social data, audience insights, and advanced filtering.