15below

26/03/2024

Scandinavian Airlines has recently launched a new mystery flight called ‘destination unknown’ to members of their loyalty program. Within minutes, over 1,000 members signed up for the surprise flight.

The launch of the 'destination unknown' mystery flight reflects a growing trend of passengers seeking unique experiences from the companies they travel with. It's a clear indication of evolving passenger desires and expectations, as a new breed of travellers is starting to emerge.

Read more:

Scandinavian Airlines, a Sweden-based carrier, sold the special mystery flight called "Destination Unknown" to members of its frequent flyer loyalty program.

13/03/2024

Driving loyalty and repeat business has always been a key objective for , but how many take the time to genuinely understand and empathise with their passengers? When used well, empathy is a powerful tool that will elevate a customer experience and help develop a positive perception of your brand.

By demonstrating empathy through effective communication, you can shape a more personalised and seamless travel experience.

Our latest blog post ‘the art of empathy’ details 6 practical ways to do this: https://15below.com/resources/blog/enhancing-airline-customer-experience-with-empathy?utm_medium=social&utm_source=facebook&utm_campaign=customer-journey-mapping-empathy-blog-third-post

✅️ Explore how empathy enables you to better understand the needs of your passengers.

✅️ Learn how using empathy builds lasting connections, fostering loyalty and positive brand perception.

Empathy in airline customer service enhances the customer experience by acknowledging passengers' emotions at every journey stage. Read our six practical ways airlines can demonstrate empathy through effective communication.

08/03/2024

Happy International Women's Day!

In line with this year’s theme, “Inspire Inclusion”, we are reminded of the importance of diversity, equality, and inclusion. At 15below, we fully embrace these values, building a special culture where every individual not only feels accepted but truly valued.

Today, as we honour the remarkable achievements of women across the globe, we’re proud to highlight some of the incredible women who make 15below shine. From every department and role, their passion and expertise drive us forward.

Here’s to the incredible women of 15below, who lead by example and shape a future where equality and empowerment thrive for all.

05/03/2024

Recent strikes have impacted the industry, causing multiple disruptions and challenges for airlines and other travel providers. In these unexpected times, it’s more important than ever to navigate disruption whilst maintaining passenger satisfaction.

Our blog post ‘From chaos to confidence: 5 top tips for managing airline disruption’ offers valuable insights to guide you through these challenges and ensure a seamless experience for your customers.

https://15below.com/resources/blog/five-tips-for-managing-airline-disruption?utm_medium=social&utm_source=facebook&utm_campaign=strikes-headlines-post-feb-24

We look into crucial areas including:

✅ The importance of proactive communication
✅ Using the right channels to keep passengers informed
✅ Leveraging technology to streamline operations

By implementing these strategies, you can minimise the impact of strikes and other disruptions on passengers, ultimately enhancing customer satisfaction and loyalty.

26/02/2024

Following on from our announcement, we’re delighted to announce our People Director, Claire Pallett, has received a Flexa Pioneer Award.

Here is what Claire had to say about her award:

“At 15below, we want to be a company that enables people to thrive, and flexibility is a really important element of our strategy. It’s an honour to be included in this list among such inspiring and committed people.”

Get to know Claire and read about her career, her experiences with flexible working and building great company cultures, and her hopes for the future of work: https://flexa.careers/blog/pioneer-claire-pallett

23/02/2024

The February 2024 edition of our monthly newsletter Well-Travelled is ready to read!

In this issue, we look at:
✈️ How we’re supporting Royal Air Maroc to improve experiences for their passengers.
👋 Meet Elvan Guler, the newest member of our Commercial team.
🎯 The release of our new eGuide; Ensuring your Customer Journey Mapping is effective, strategic and influential.

Read here: https://15below.foleon.com/well-travelled-newsletter/well-travelled-feb-2024-pro/

22/02/2024

We're thrilled to announce for the second year running, 15below has made the list! 🎉

This independent ranking identifies the top 100 most flexible employers to work for in 2024, and we're honoured to be recognised for our commitment to empowering our employees.

Last night, our people team Claire Pallett and Nisha Gee joined the awards ceremony, where they had the wonderful opportunity to celebrate workplace flexibility alongside prominent leaders in the UK.

We’re incredibly proud to have featured in this list, as it recognises how important it is that our employees feel empowered to get on with their jobs whilst meeting their own life commitments, to achieve a true work-life balance.

Keen to see what it’s like to work at 15below? Take a look at our jobs page for more info - https://15below.com/jobs-at-15below?utm_medium=social&utm_source=linkedin&utm_campaign=flexa100-post

Flexa

21/02/2024

We are delighted to once again be sponsoring Aviation Festival Asia and our team are looking forward to seeing friends from across the industry in Singapore on February 28 – 29.

Our Head of Commercial Al Tredinnick will be hosting a roundtable discussion on "How airlines can use their data to revolutionise the passenger experience, and drive revenue & loyalty" which he's chosen as a topic following the very popular webinar we ran at the end of last year. Please do join Al there, we'd love to hear how you’re making the most of your data sources.

We'll also be at stand C05 this year, so make sure to come and say hi to Al, Mike, and Alex. As always, we’ll have comfy sofas and somewhere for you to rest your feet. If you have any questions or challenges you want to discuss, we’ll be happy to help.

We're delighted to introduce our amazing sponsors for ! ✈️

Our exhibition will feature leading solution providers from across the world's aviation industry.

➡️ Want to get involved as a sponsor or exhibitor? Download our prospectus to learn more: https://ow.ly/iwsg50QzcsI

➡️ Book your ticket and save €1,300 with our early bird discount: https://ow.ly/pBCJ50QzcsJ

06/02/2024

Transform your passenger experiences using customer journey mapping. We’ve partnered with Jerry Angrave, the founder of Customer Experience consultancy Empathyce, to produce a FREE eguide to help you design or refine your customer journey strategy.

This guide covers:

😨 The emotional drivers, needs, and pain points that shape your passengers’ experiences.
💡 How effective journey mapping can foster customer loyalty, turning one-time interactions into long-term advocates.
📱 How to use data to understand passenger behaviour and perceptions to improve every journey, even when things don’t go as planned.

Evolving customer trends demand evolving customer strategies. Download the updated guide, build on your current strategies and become a leader in passenger experiences.

Collaborating with customer experience expert Jerry Angrave, our free eGuide on Customer Journey Mapping explores insights into emotional drivers, needs, and pain points shaping passenger experiences and strategies to foster lasting customer loyalty.

16/01/2024

Extreme weather conditions are really taking a toll in the US, with arctic storms relentlessly impacting airports across the country, resulting in thousands of delays and cancellations.

The CBS News article sheds light on the extensive disruption, with 142 million people in the US under wind chill alerts and 100 million receiving winter weather alerts: https://www.cbsnews.com/news/flight-cancellations-airport-winter-weather/

Handling unexpected disruptions like this plays a crucial role in shaping your passengers' experience. Negative incidents can impact customer loyalty and, ultimately, your bottom line.

Explore our case study on effectively managing IROPs, showcasing how our solutions have assisted airlines in streamlining operations and reducing disruptions: https://15below.com/resources/case-study/case-study-managing-irops?utm_medium=social&utm_source=facebook&utm_campaign=weather-disruption-news-post

Carriers canceled nearly 2,700 U.S. flights Monday as frigid conditions across the U.S. hit air travel for the third day straight.

11/01/2024

The recent mid-air incident involving Alaska Airlines Flight 1282 and the subsequent grounding of all 737-9 MAX aircraft has led to hundreds of cancellations, delays, and understandably, frustrated passengers.

In our latest blog post, we delve into the impact and how airlines can effectively handle this kind of challenging situation.

The recent grounding of all 737-9 MAX aircraft has led to cancellations, delays, and frustrated passengers. Airlines will be wondering how to handle this situation whilst delivering good passenger experience. Here's how to do that.

04/01/2024

We are delighted to start 2024 with re-certification from Flexa as a truly flexible company to work for!

Flexa anonymously polled the people who work at 15below with questions related to our flexible working environment and used this data to give us a score of 88% flexibility (an increase from 86% last year!)

We're thrilled and immensely proud of our re-certification, as it signifies the importance we place on empowering our team to seamlessly manage their responsibilities at work while honouring their personal life commitments, promoting a true work-life balance.

Keen to hear more about what it’s like to work at 15below and the flexible working environment we offer? Take a look at our Flexa page - https://flexa.careers/companies/15below