Bright

18/04/2022

This Friday it's Earth Day. The theme is 🌍

Of course, this doesn't just apply to one day of the year. Organisations should be doing this all year round. But we understand other things in the way.

So, here are some actionable changes your brand can be doing to save the world 💪

🌍 Think of 'growth' beyond numbers

🌍 Stay authentic, transparent and accountable

🌍 Embrace long-term hybrid working models

🌍 Reduce workplace waste

🌍 Get more creative with campaigns

Want to delve into each of these tips? Check out blog post below 👇

Earth Day 2022 is a time to . What can your organisation be doing to make steps towards global change?

14/03/2022

Is life just a simulation? 🤯

It's a long-standing debate and one that seems to come ever closer to a conclusion.

Because not only has The been resurrected for modern audiences but we’ve got the looming over us as well...

Is life just a simulation? Not only has The Matrix been resurrected for modern audiences but we’ve got the metaverse looming over us as well. Read more.

28/02/2022

Ah, Adele. We're so pleased you're back. 💞🎤

Not just for the music - she's also given us some new ideas on how to improve our b2b marketing.

We take a delve into what brand's can learn from Adele's no-shuffle policy. 🎶

Adele's tactical move to remove the shuffle button on her latest album has got us thinking. How can b2b brands use this to their advantage?

21/02/2022

Have you completed your today? 🙋‍♀️

Better get on that, because we've delved into the mechanics and what marketers can learn from this viral hit.

A brief summary: It creates personal connections and there's an element of mystery and scarcity due to only being able to play once a day. ✅

We also take a look at some other viral trends from 2022 and pick out some key learnings. Squid Game fans, take note! 🦑

We take a look at some of the viral trends of 2021 and discover the lessons marketers can learn from them.

14/02/2022

How many of you marketing superstars have started working from home since 2020? 🙋‍♀️

Have you got your processes down yet? Do you still find you're taking unnecessary video calls for things that could have been sent over Slack?

We feel ya. That's why we've put together this list of MarTech tools that will make your day a whole lot easier, and save you a load of time. ⌛(They will also boost business efficiency too!) 💪

As more companies embrace remote working models, MarTech’s become essential in helping staff work just as well from home. Discover our list of the best!

01/02/2022

If you've ever wanted to find out more about Digital Asset Management (DAM) (our favourite subject 😍) then you can now learn all about it with some headphones and a cuppa! 🍵

We invited our very own content partner Libby . She is a fabulous wordsmith and really know her stuff when it comes to DAM.

We cover:
✅Why DAM is a MUST for marketers
✅How to unlock your creativity with DAM
✅How to know it's time to purchase this transformative tech

Libby also talks about her time working at a well-known university and what it's like to be a freelance tech copywriter. 📝

Digital Asset Management is THE best tool for marketers. We chat with a DAM expert and discover how this tech can take your marketing to the next level.

28/01/2022

🎉🎉🎉 Following on from yesterday's announcement about our new partnership with Carbon Neutral Britain™ check out our blog post to find out how we did it and what we have planned for the future! 🌏👇

As of January 2022, we are a carbon-neutral business! This is just the first of many steps to becoming a fully certified B-corp. Come and follow our journey!

27/01/2022

🎉 We did it! We are now a carbon neutral business!

We have partnered with Carbon Neutral Britain to measure and offset our carbon footprint, to become Certified as a Carbon Neutral Business.

We've already offset 42 tonnes of emissions via The Woodland Forest Portfolio. 🌲

You can head over to our blog to find out more about the process and what our next steps are.

We hope more businesses will feel inspired to take the steps towards 🌏

24/01/2022

Looking for a little inspiration for your next marketing campaigns? Explore these top 5 digital marketing strategies from some fantastic B2B brands. From Slack to Dropbox, DocuSign and ServiceNow we think you'll love these! 💡

Learn the top tips from some fantastic B2B marketing strategies. From Slack to DropBox, get inspired and level up your campaigns.

18/01/2022

Tech has come a long way. In the past decade, the MarTech landscape has grown from a few hundred products to 8,000+ at the last count. In other words... there's a LOT to choose from.

We thought this made a good opportunity to analyse the history of Digital Asset Management (DAM) and how it's evolved over the years. ✌️

Discover why DAM is the most powerful technology for marketing and advertising. From media library to omnichannel content platform.

11/01/2022

We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere! So, we thought it was time to take it to The Big Bright Podcast. 🎙️

We were thrilled to be joined by none other than Pete Jenkins - CEO of and expert speaker on all things gaming. 🎮🕹️

We explore the mechanics of gamification, how you can use it for brand awareness and how to start building your own gamification project.

AND - check out the blog post where you can grab yourself a 25% discount off Gamification Europe in March 2022. ✌️

Learn all about gamification from expert Pete Jenkins. Discoer how you can use gamification in marketing campaigns in 2022 and beyond.

10/01/2022

What do management, and -commerce all have in common?

Digital Asset Management (DAM)!

That's right, marketing teams can't juggle all of this without a super-slick and speedy system. (Well, you could, but you'd be wasting a lot of time).

Discover how DAM can supercharge your marketing team. Get more productive, produce even better quality work and get to market quicker. 🚀

Busy marketers! DAM accelerates time-to-market, supercharges productivity, and uplifts quality. Make Asset Bank your secret weapon today...