New Icon

26/08/2025

Is AI writing your code? Here's why that matters.

Microsoft reports that up to 30% of code is now AI-generated. But can we trust it?

AI is great for:

- Quickly generating UI snippets and test functions.
- Exploring multiple implementations fast.
- Reducing the manual grind in development.

But here's the catch:

- Skipping the review step is risky, AI can produce “working” code you don’t fully understand.
- More lines ≠ better code. Good developers often reduce complexity.
- Would you let AI publish your marketing content without oversight? Same applies to code: always check, test, and sandbox.

The real cycle: generate → review → refine.

Done well, it accelerates. Done badly, it introduces invisible risks.

20/08/2025

Legacy hardware. Harsh environments. Life-critical alerts. No pressure. (Pressure’s for life boats, not software.)

When SRT Marine set out to modernise marine radio communication with their new NEXUS VHF Base Unit, they needed more than just an app - they needed a cross-platform, safety-critical companion that could:

- Seamlessly integrate with decades-old VHF/AIS systems
- Handle Man Overboard alerts in real-time
- Sync instantly across iOS, Android & wearables
- Remain intuitive for users in high-stress environments

That’s where New Icon came in. After rigorous testing, shipboard prototyping, and deep UX research, we built the Nexus Connect App - a mobile companion that turns smartphones into smart radios.

Key Results & Features:
🛟 Man Overboard (MOB) alerts: real-time tracking, urgent visual/audio feedback, geolocation tagging
📡 Push-to-Talk (PTT): use mobile devices like radios, with external button support
🔄 Real-time sync: between app and base unit, even in low-bandwidth zones
📱 Remote control of physical radio unit: adjust settings like volume and power from your phone
🔊 Dynamic channel management: view, switch, and monitor channels from the app
🧭 Crew safety tools: including session continuity, event logs, and multi-device roaming

Together, SRT Marine and New Icon have delivered an industry-first mobile comms platform that raises the bar for safety and performance at sea.

Read the full case study, here: https://newicon.net/nexus-connect-app

27/06/2023

🚀🌟 In today's fiercely competitive digital landscape, ensuring exceptional user experience is paramount to organisations success. From enhancing brand aesthetics to optimising digital systems' navigation and loading speeds, every UX design decision influences user acquisition, retention, and satisfaction. But how can you identify areas for improvement? The answer lies in UX auditing! 📊✨

This must-read article reveals the secrets to acquiring, retaining, and satisfying users in today's digital age
https://bit.ly/44fnk1i 🌐✅

In today’s digital age, user experience is everything. From the aesthetic elements of your brand to your digital systems navigation and loading speeds, every UX design decision that you make has a part to play in the acquisition, retention and satisfaction of your users. But, how do we identify wa...

20/06/2023

Are you frustrated by your large software projects floundering due to misguided starting points?

There's a solution! Steve, provides insight on Newicon's renowned architecture phase— Trusted by big brands globally.

Watch, learn, and transform the way you approach your projects for the better: https://bit.ly/43LpJRC

15/06/2023

🚀📲 Introducing an innovative and interactive mobile application for Bristol Aerospace, with a very "Royal" seal of approval!

In the midst of the pandemic Bristol Aerospace museum sought to elevate its offering, transforming the way visitors, both young and old, engaged with the exhibitions on offer. Newicon were instrumental in creating a truly interactive experience. Read more here: https://bit.ly/3qIHbaK
#/uxdesign

05/06/2023

Ever felt lost in the world of tech jargon? Or overwhelmed by the complexity of digital interfaces? What if we told you that understanding this language of information can be your SUPERPOWER in this fast-paced digital age. 🌐 Find out more: https://bit.ly/3Jjdd3F

01/06/2023

💥 Introducing a groundbreaking mobile application developed by the team at Newicon.

Engineered with growth in mind, this app is geared to evolve into a robust SaaS platform, boasting dynamic features such as recurrent customer billing and detailed KPI reporting.📈

What's the result you ask? Well, ALA have successfully obtained funding and are now priming the app for a standout launch in the financial services sector. Watch this space as they empower traders with real-time insights and innovative portfolio management tools https://bit.ly/3OK4D15 🚀

30/05/2023

Exploring the Indispensable role of Information flow - Essential tips for ambitious CEOs and Product Managers
https://bit.ly/43Ar515

Unearth the pivotal role of information flow in software development. This essential read for CEO's and Product Managers delves into its impact on collaboration, agility, and quality for any digital project.

17/05/2023

🎉🎉We are thrilled to celebrate the 7th anniversary of our Senior Software Developer, Elita Fernandes. Over the past 7 years Elita has shown unwavering commitment to excellence, innovative problem solving skills and outstanding technical prowess. We caught up with her to discuss her inspiring journey, the challenges she’s overcome, and how she continues to push boundaries in the tech world. https://bit.ly/44TtpBA

Elita has been an important team member and her passion for technology shines through in all that she does. We’re so grateful for her dedication and the contributions she’s made to so many of our successful client projects.

Thank you Elita for being such an integral part of our journey. Here’s to many more years of creating, innovating and excelling together!

Celebrating 7 years of exceptional dedication from Elita Fernandes, Senior Developer here at Newicon. Read our latest blog post to discover her inspiring journey, the challenges she’s overcome, and how she continues to push boundaries in the tech world.

14/05/2023

📣 Final call to sign up for the first roundtable event of the Minds in Motion series taking place this Thursday 18th May at Runway East from 9.30am https://bit.ly/3BsfHYQ

With representatives from Airbus, Rolls Royce and Zeiss to name but few having already secured a seat at the table, the morning looks set to foster a dynamic and thought provoking discussion.

✅ Gain a deeper understanding of the latest technology trends.
✅ Establish new relationships & put the wheels in motion for fostering potential partnerships.
✅ Gain a competitive advantage by staying ahead of the curve and start to shape a better future.

Don’t miss out, join us and be part of the conversation.

This event aims to drive innovation as a collective group of forward thinking strategists, innovators and engineers.