12/08/2026
We’re excited to share our work with Moringa, a leadership development organisation helping purpose-driven organisations take a more person-centred approach to leadership and organisational development.
When we started the project, Moringa had a logo - but no wider visual identity. Our challenge was to build a flexible, cohesive brand system that could capture their values of human potential, connection, growth and positive impact.
We refined and streamlined the existing logo, then developed a complete visual identity spanning:
✦ A distinctive, considered colour palette
✦ Typography and visual hierarchy
✦ Icons, patterns and supporting graphic elements
✦ An approach to imagery that feels human and authentic
✦ Tone of voice and brand guidelines
✦ A new website and social media assets
✦ Print and event materials
The result is a brand that feels professional and credible, while still warm, human and approachable - giving Moringa the consistency and confidence to communicate their work across every touchpoint.
A visual identity designed to support an organisation focused on helping people and organisations grow, connect and create positive change.