25/06/2026
Ever walked into a supermarket and just known where to go? 🛒
The signage, the sections, the labelled shelves. You don't count how many aisles you walk down. You just follow the trail until you find what you need.
Your website works the same way.
There's an old web design "rule" that says visitors must find anything on your site within three clicks or they'll leave. But research shows people don't actually count clicks. What they care about is feeling like they're moving in the right direction.
A clear, well-structured website keeps visitors confident and moving forward. A confusing one sends them straight to a competitor, often without you ever knowing.
If your website is leaving people lost in the aisles, it might be time for a rethink.
The three-click rule has shaped web design thinking for years, but research suggests users aren't counting clicks at all. What they're really tracking is progress. Here's what that means for your website. The three-click rule is a web design myth.