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12/08/2021

The software and business information industries have undergone significant change in recent years. The rise of SaaS has revolutionised software distribution, while technology has transformed information consumption.

This got us thinking. If B2B publishers can harness technology to better serve their customers, can SaaS business processes similarly be adopted to drive improved business outcomes in the information industry?

Read the full article below 👇

The business information and SaaS industries have a lot they can learn from each other. We take a look at how publishers of high-value subscription content can adopt SaaS ways of doing business.

03/08/2021

The term 'evergreen content' has recently emerged from the realm of marketing and immersed itself into the lexicon of B2B publishers to describe dynamic, continually updated market analysis, capable of reflecting today's unpredictable world.

We explore how pandemic-era markets and an internal shift in publishers' mindsets have been catalysts for the evergreen content revolution, as well as the strategies publishers are employing to execute successful evergreen content plans.

Publishers are regularly updating analysis reports to reflect unpredictable market changes and meet the expectations of B2B content and data consumers

15/12/2020

Are analysts the new Bowies of business?

Arguably, in terms of success, are to businesses what David Bowie is to music. This may raise a few eyebrows, but there are more parallels to be drawn than you might first think

Read our article that outlines how firms can boost profiles by championing their best hidden asset

Posted on December 14, 2020December 14, 2020 by Lloyd BirchAnalysts: The new Bowies of business?Market analysis firms can boost profiles by championing their best hidden asset Arguably, in terms of success, analysts are to research businesses what David Bowie is to music. This may raise a few eyebro...

13/11/2020

'The beauty of the system is the ability for us to easily access and pull out pertinent data into one report – the effortless streamlining of high-value content collation in one place'.

Read our latest customer success story with Simon Hodson, Astutus Research's Research & Analysis Director, who discusses how Astutus have transformed their internal methods of content production and collation using the Publish Interactive platform.

Astutus Research reaps the benefits of Publish Interactive’s system which allows data interrogation and the collation of tailored content in one place to create its market reports

29/10/2020

InPublishing's next article in their 'Subs Special' feature asks the UK's leading subscri
ption experts about the importance of successfully onboarding new customers, and, as Content Catalyst's Edwin Bailey discusses, the need for publishers to make their subscribers feel as though "they are part of a club of privileged executives".

Read his, and other leading industry experts' insights, in the below article.

The second part of our subs special, looking at onboarding and delivering subscriber satisfaction.

27/10/2020

"To draw attention to the brand, the publisher needs to highlight its deep expertise in the sector" - Edwin Bailey, Director of Research here at Content Catalyst, has been featured in InPublishing's 'Subs Special', an extended feature looking at the world of subscriptions through the eyes of the UK's leading subscriptions experts.

Read the first article in the feature below, which examines what steps publishers can take to maximise the effectiveness of their prospecting and increase their conversion rate to paid subscriptions.

The first part of our subs special, looking at prospecting and conversion.

20/10/2020

Last week, we attended the fantastic Substribe Summit - an industry conference organised to showcase the value and power of b2b subscriptions.

One of the recurring themes of the event was Customer Success teams and the crucial role they play in ensuring customer satisfaction and great subscription renewal rates.

Sessions that particularly stood out to us were led by Alex Farmer (Cognite AS) and Kate Forgione (Customer Success Network), Nick Blunden (The Business of Fashion), Alix Fenoll-Wattinne (Customer Success Network), and Richard Butterworth (Chemical Watch).

We decided to summarise the key talking points into an article that you can read below...

Posted on October 15, 2020October 15, 2020 by Lloyd BirchWhy publishers need customer success teams to ensure great renewal ratesSpeakers at a recent industry conference on b2b subscriptions highlighted the importance of customer success in engaging customers and driving higher subscription renewals...

01/10/2020

A successful annual renewal can be the difference between enjoying a good year and suffering a bad one, so how does a publisher turn a critical event into a routine procedure?

Using technology to engage subscribers with your content is now an important part of this process.

Read our latest blog, outlining 5 actionable tips to ensure your annual subscription renewals become a formality.

Posted on September 24, 2020September 28, 2020 by Lloyd Birch5 actionable tips to boost B2B subscription renewalsSubscribers are the publisher’s lifeblood. Retaining them is no longer the sole role of the account manager. B2B information buyers are more under budget pressure, more demanding about ...

11/09/2020

For more than a decade, CCS Insight had been distributing its report content as downloadable PDFs from its subscription website, without being able to fully understand how content was used or its popularity.

Already in possession of a wealth of research material, they needed state-of-the-art search and access tools to enliven the experience, improve workflow quality, and fully realise the value of their content.

Read our case study with Robert Caunt, Director of Publishing at CCS Insight, to find out how choosing Publish Interactive transformed their research delivery.

CCS Insight uses Publish Interactive to deliver a wealth of research content in an interactive format and track subscribers’ interactions.

28/08/2020

Are you relying on PDFs to deliver your online market research and business intelligence reports?

Read our latest article, explaining how an analyst firm working in the communications sector was able to 'transform' their editorial processes by adopting the Publish Interactive platform and reducing their reliance on PDFs.

Posted on August 24, 2020August 27, 2020 by Lloyd BirchHow a technology market analyst firm revolutionised its publishing workflow by ditching PDFsDelivering high-value content via their online publishing platform improved their editorial workflow efficiencies and pleased customers.An independent an...

14/08/2020

A publisher running several digital brands across various standalone systems risks missing the opportunities open to those who make use of a single publishing and client management platform.

Read our latest article below, explaining the benefits of merging multiple brands into a single digital experience.

Posted on August 11, 2020August 11, 2020 by Lloyd BirchHow publishers can run multiple brands from a single platformHow publishers can run multiple brands from a single platformA publisher running several digital brands on a number of different systems risks workflow inefficiencies and higher produc...

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