26/11/2023
A brands visual identity is a complex and unique system, and this reel barely scratches the surface of the various assets and elements that are required to build a stable foundation. However, these are the 9 pillars that we use as a starting point when we begin working on a clients brand guidelines.
1. : This is often the first element of a brand that your customers will encounter, so we have to ensure that it's interesting, engaging and memorable.
2. : , , logos, (symbol) - these are variations of the core logo that allow complete flexibility, so that your logo looks effortless on all medias and in all spaces.
3. : A branded pattern is a great way to amongst your audience, and inject a little character into your socials, presentations, documents, printed merch, and so much more...
4. : A refined selection of colours that allow flexible use, but ensure that the appropriate is always present.
5. Options: Every brand should have a Header Font (something bold and attention grabbing), a 'Body' or 'Copy' Font (something that is easily legible for bulk paragraphs) and an Accent Font (something fun, to demonstrate your personality).
6. : We develop custom to help brands articulate themselves. Our icons are build to reflect a brands , and help you translate your message to your audience.
7. : We will help identify how you want your brand to be perceived by your customers, and shape how you engage with your clients in order to assert yourself in your niche.
8. &Values: Your mission and values are one of your core pillars in your marketing strategy. We will help you identify, clarify and articulate what truly matters to you brand, and what you want to be known for.
9. : Each brand should have 3-4 core pillars that is the driving factor of what they do, and why they do it. These are the ideals that you want your audience to associate with your name, and lean to you for.
