22/07/2026
Did you know....if you display reviews on your website or collect reviews on some other website, you now have a legal obligation to display a reviews policy that explicitly prohibits fake reviews, shows how you deal with fake reviews, clarifies which reviews have been incentivised, etc., etc.
As it says on the government website:
If you publish consumer reviews or consumer review information, you need to take reasonable and proportionate steps to prevent and remove fake reviews, concealed incentivised reviews and false or misleading consumer review information being published.
You should make sure you have your own procedures for doing this.
You should have a published policy that clearly prohibits fake reviews. Your policy should also state your approach to incentivised reviews and consumer review information.
In addition, there are several steps you will likely need to take to:
a. detect banned reviews and false / misleading consumer review information
b. investigate banned reviews and false / misleading consumer review information
c. take action in response to banned reviews and false / misleading consumer review information. This could include imposing sanctions where appropriate (for example, putting clear warnings on pages or banning users: a fuller list of sanctions is published in the full guidance)
You need to take reasonable and proportionate steps as necessary to prevent/remove banned content to comply with the law.
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