Branded by Jones

Branded by Jones Branded by Jones is a creative consultancy established in 2003. In design, contrary to popular belief, there is no magic process, there is nothing
unique.

Specialising in brand creation and brand strategy, working in both digital and traditional media. We believe that branding success requires an approach which combines creativity with solid business acumen – and sound, effective strategy. We take a strategic, thought-led approach to design – whether for branding, print, web or packaging. But what makes a great agency is creativity, craft, rigour an

d experience
and we deliver that in abundance. We work with businesses that share our values and value our approach. Focussing on our clients’ needs, we listen and work together to deliver inspiring and successful solutions. Branded by Jones bring this winning combination to everything we do, guided by one simple purpose: it’s not about us, it’s about out clients’ needs.

17/07/2026

last night great fun 🤓🎸 what a great venue, but we already know that 😂

16/07/2026

Look out for Proper Good Dairy new vehicle livery, designed by us 🤓

I’ve just cycled around the globe – and a bit further**Ten years. 34,206 miles. One very good reason to keep going.——The...
07/07/2026

I’ve just cycled around the globe – and a bit further*

*Ten years. 34,206 miles. One very good reason to keep going.

——

The Earth is roughly 24,901 miles around at the equator. I know this not because I paid attention in geography class (believe me, I didn’t) but because somewhere along the way – pedalling through early mornings, late evenings, rain-soaked country lanes and sun-drenched summer rides – I cycled past that number without even realising it.

Thirty-four thousand, two hundred and six miles. That’s not a typo. That’s just over ten years of turning the pedals, one revolution at a time, and it adds up to more than once around the entire planet.

I didn’t set out to do that. I set out to feel better. Physically and mentally.

——

Where it started

Just over ten years ago, I got back on a bike. It wasn’t a grand plan or a fitness epiphany. It was more of a quiet decision – the kind you make when something needs to change and you’re not sure what else to try. Cycling had been part of my life many years before, and somewhere along the way it had slipped away, as things do.

The early rides were short. Uncomfortable. My legs complained, my lungs complained, and I’m fairly sure my backside lodged a formal protest. But something kept me going. Maybe it was the simplicity of it – just me, a bike, and the road ahead. No screens. No noise. Just movement.

And movement, it turns out, was exactly what I needed.

Read the full blog on our website www.brandedbyjones.co.uk

I've just cycled around the globe – and a bit further* *Ten years. 34,206 miles. One very good reason to keep going.----...
07/07/2026

I've just cycled around the globe – and a bit further*

*Ten years. 34,206 miles. One very good reason to keep going.

------
The Earth is roughly 24,901 miles around at the equator. I know this not because I paid attention in geography class (believe me, I didn’t) but because somewhere along the way – pedalling through early mornings, late evenings, rain-soaked country lanes and sun-drenched summer rides – I cycled past that number without even realising it.

Thirty-four thousand, two hundred and six miles. That's not a typo. That's just over ten years of turning the pedals, one revolution at a time, and it adds up to more than once around the entire planet.

I didn't set out to do that. I set out to feel better. Physically and mentally.
------

Where it started

Just over ten years ago, I got back on a bike. It wasn't a grand plan or a fitness epiphany. It was more of a quiet decision – the kind you make when something needs to change and you're not sure what else to try. Cycling had been part of my life many years before, and somewhere along the way it had slipped away, as things do.

The early rides were short. Uncomfortable. My legs complained, my lungs complained, and I'm fairly sure my backside lodged a formal protest. But something kept me going. Maybe it was the simplicity of it – just me, a bike, and the road ahead. No screens. No noise. Just movement.

And movement, it turns out, was exactly what I needed.
------

More than miles

It would be easy to frame this as a fitness story – and yes, the physical benefits have been real. But the deeper truth is that cycling has been one of the most consistent tools I've had for my mental health.

There's something that happens on a long ride, usually somewhere around the 25-minute mark, where the mental chatter starts to quieten. Problems that felt enormous at the kitchen table have a habit of shrinking when you're grinding up a hill with your heart rate in your ears. And by the time you freewheel back down the other side, something has shifted. You can't always explain it, but you feel it.

Over ten years, that shift has happened thousands of times. On days when motivation was nowhere to be found. On days when the weather was terrible and the excuses were plentiful. On days when getting out on the bike was last thing I wanted to do. Those rides – the reluctant ones, the difficult ones – often turned out to be the most valuable.
------

34,206 miles of what, exactly?

To put that number in some kind of context:
• It's more than once around the Earth's circumference – with over 9,000 miles to spare.
• It's roughly the distance from London to Sydney and back, twice over.
• It's an average of around 3,420 miles a year – or about 66 miles every single week for a decade.
Those miles have been ridden on quiet Sunday mornings when the roads were empty and the air smelled like cut grass. On busy weekday mornings when people in cars are running late, in a rush. They've been ridden in the dark in November, with lights cutting through the drizzle, wondering why I bothered – and then arriving home glad that I did. They've been ridden on holidays, on weekdays before my working day starts, and on long summer evenings that stretched on just long enough for one more lap.

Every single one of them counted.
------

What ten years teaches you

A decade on a bike teaches you patience, for starters. Progress is slow and rarely linear. There are plateaus and setbacks, bad patches that last weeks, and sudden breakthroughs that come from nowhere. You learn to show up anyway.

It teaches you that consistency beats intensity. I'm not the fastest rider. I've never raced. But I've kept going, and keeping going turns out to be the whole game.

It teaches you that the hardest part is always getting out of the door. Once you're moving, everything tends to take care of itself.
And perhaps most importantly, it teaches you to pay attention – to the road, to the weather, to the way light falls across fields in different seasons. Cycling slows your perception of the world even as you move through it quickly. That's a rare and valuable thing.
------

Still going

Also, it’s important to say thanks to my regular, weekly cycling co-riders. Sean, you’ve been with me since the start, Andy every Wednesday for the past few years too. Also, Pete, James, and others who've been 'regular occasional riding buddies'. And thanks to Clare and the girls for giving me ‘time off’!

I don't know what the next ten years look like. More miles, I hope. More early mornings and muddy back roads and the particular satisfaction of getting out on the bike. More of those moments out cycling when everything quietens down and life feels, briefly, entirely manageable.
------

The number 34,206 is just that – a number.

What it represents is a habit that has genuinely changed my life. A commitment to showing up for myself, even on the days when it was the last thing I felt like doing.

If you're thinking about getting back on a bike, or starting for the first time – do it. Start small. Don't worry about the miles. Just go.

The Earth is 24,901 miles around.

You've got time.

I wrote this a few days ago, so the number keeps rising. And here's to the next few laps around the world. And I apologise for the generic image. There was no chance of me posting a photo of me in lycra on here.

Carl D Jones Clare Heighway-Jones

Referrals & recommendations are at the heart of our business.At Branded by Jones, referrals and recommendations have alw...
26/06/2026

Referrals & recommendations are at the heart of our business.

At Branded by Jones, referrals and recommendations have always been at the heart of our business. And continue to be.

Of course, we believe in the power of brand communication and marketing. It’s what we do for our clients. We help organisations to stand out, communicate their value – and build meaningful connections with their audiences. But when it comes to our own growth, there is no better endorsement than a client recommending us to someone else.

A referral – for us – isn’t generated by an advertising budget.

It’s earned.

It’s the result of us delivering on promises, meeting deadlines, understanding a client’s objectives and consistently producing work that makes a difference. When someone is prepared to put their own reputation behind a recommendation, it means you’ve done something right.

Over the years, we’ve been fortunate to work with businesses across a wide range of sectors. Many of our newest clients haven’t come to us through online searches or social media campaigns, but because someone they’ve trusted has said to them, “Speak to Carl or Clare at Branded by Jones/Carl Jones Design”.

That kind of introduction means a great deal to us.

You can read the whole blog on our website.

Referrals & recommendations are at the heart of our business. At Branded by Jones, referrals and recommendations have al...
26/06/2026

Referrals & recommendations are at the heart of our business.

At Branded by Jones, referrals and recommendations have always been at the heart of our business.

Of course, we believe in the power of branding and marketing.

It's what we do for our clients. We help organisations to stand out, communicate their value – and build meaningful connections with their audiences. But when it comes to our own growth, there is no better endorsement than a client recommending us to someone else.

A referral – for Branded by Jones – isn't generated by an advertising budget.

It's earned.

It's the result of us delivering on promises, meeting deadlines, understanding a client's objectives and consistently producing work that makes a difference. When someone is prepared to put their own reputation behind a recommendation, it means you've done something right.

Over the years, we've been fortunate to work with businesses across a wide range of sectors. Many of our newest clients haven’t come to us through online searches or social media campaigns, but because someone they've trusted has said to them, 'Speak to Carl or Clare at Branded by Jones/Carl Jones Design'.

That kind of introduction means a great deal to us.

It tells us that our clients value not only the work we produce but also the relationships we build along the way.

Perhaps that's why you won't always see us posting every day or chasing the latest trend. Much of our time is spent doing what matters most: looking after our clients, delivering projects and helping brands prosper.

The reality is that when you're focused on providing exceptional service, self-promotion often takes a back seat – as I said in my last blog. We really want to do more shouting about the work that we do, we want our clients to know we’re proud to work with them. There just aren’t enough hours in the day!

To every client, partner and contact who has recommended Branded by Jones over the years, we thank you! Your support has helped us grow, evolve and continue doing what we love. Please continue!

In business, there is nothing more powerful than someone saying, "I've worked with them, and I'd happily recommend them."

That's a reputation we're proud to have built, and one we'll continue to strive for every day.

I don’t see many posts from you. Are you still trading?I bumped into an old associate recently.After the usual pleasantr...
16/06/2026

I don’t see many posts from you. Are you still trading?

I bumped into an old associate recently.

After the usual pleasantries, he asked, ‘Are you still trading? I don’t see many posts from Branded by Jones these days.’
I smiled and replied, ‘Yes, we’re still around. In fact, we’re busier than ever.’

It’s an interesting observation and one that reflects the world we live in today. Social media has become such a dominant part of business that it’s easy to assume that if a company isn’t constantly posting, commenting, or appearing in your feed, it must have gone quiet.

The reality is often quite different.

At Branded by Jones, we’ve always believed that our first responsibility is to our clients. Every day, our small team is focused on delivering projects, solving challenges, creating impactful branding, and helping businesses grow. That’s where our energy goes.

The irony is that the busier we become serving our clients, the less time we have to promote ourselves.

Of course, marketing and branding matters. A lot. As a branding agency, we understand better than most the importance of visibility, consistency, and communication. But there is a balance. When deadlines are looming, campaigns are launching, and clients need support, client work naturally takes priority over posting another update on social media.

Many of our best projects never make it to LinkedIn, Instagram, Facebook – or even our website.

You can read the full blog on our website!

I don’t see many posts from you. Are you still trading?I bumped into an old associate recently.After the usual pleasantr...
16/06/2026

I don’t see many posts from you. Are you still trading?

I bumped into an old associate recently.

After the usual pleasantries, he asked, ‘Are you still trading? I don't see many posts from Branded by Jones these days.’
I smiled and replied, ‘Yes, we're still around. In fact, we're busier than ever.’

It's an interesting observation and one that reflects the world we live in today. Social media has become such a dominant part of business that it's easy to assume that if a company isn't constantly posting, commenting, or appearing in your feed, it must have gone quiet.

The reality is often quite different.

At Branded by Jones, we've always believed that our first responsibility is to our clients. Every day, our small team is focused on delivering projects, solving challenges, creating impactful branding, and helping businesses grow. That's where our energy goes.

The irony is that the busier we become serving our clients, the less time we have to promote ourselves.

Of course, marketing and branding matters. A lot. As a branding agency, we understand better than most the importance of visibility, consistency, and communication. But there is a balance. When deadlines are looming, campaigns are launching, and clients need support, client work naturally takes priority over posting another update on social media.

Many of our best projects never make it to LinkedIn, Instagram, Facebook – or even our website.

Some are confidential. Some move very quickly. Others simply become another successful delivery before we've had chance to stop and write about them. Yet behind the scenes, there is a huge amount of activity taking place.

It's a reminder that success isn't always measured by how often a business appears online.

Sometimes success looks like long-standing client relationships.

Sometimes it looks like repeat business.

Sometimes it looks like recommendations from happy customers.

And sometimes it looks like a busy team quietly getting on with the job.

That conversation reminded me that we probably should share more of what we're doing. Not because we need to prove we're busy, but because there are some fantastic stories, projects, and client successes worth celebrating.

So, if you've been wondering whether Branded by Jones is still here, the answer is yes.

We're here.

We're busy.

We're not going anywhere.

And we're grateful to every client who continues to trust us with their brand.

Perhaps it's time we posted a bit more?

Happy birthday to the boss Four Letter Studio from Carl D Jones  25 again ! Love from the gang .lrj florence
12/06/2026

Happy birthday to the boss Four Letter Studio from Carl D Jones 25 again ! Love from the gang .lrj florence

05/03/2026

Bruce is all set up at Shropshire Business Festival have you been over to have a chat yet? You can also help yourself to a cup of refreshing Wenlock Spring Water from our Water Cooler.

See you soon?

Address

Church Stretton
SY66AB

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm

Telephone

+441694724949

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