Create2Convert

26/10/2026

PHP security updates: What website owners need to know

With recent PHP security vulnerabilities making the headlines, it’s a good time for businesses to check that their websites are properly protected.

PHP powers millions of websites, including those built using WordPress, Joomla, Drupal, Magento and custom-built platforms.

The good news is that PHP 8.2 continues to receive official security updates until 31 December 2026, provided the relevant patches are applied.

So, what should website owners be doing?

- Check that your hosting provider has applied the latest PHP security patches.

- Make sure your website is running a supported PHP version.

- Plan future upgrades, checking compatibility with your website, themes and plugins first.

- Remember that managed platforms such as Shopify, Wix and Squarespace handle their own infrastructure updates.

Website security isn’t simply about having the newest version of PHP. It’s about keeping your website properly maintained, patched and supported.

A little reassurance and the right advice can go a long way.

15/10/2026

Getting visitors to your website is one thing. Turning those visitors into enquiries is another.

And sometimes, it's not about getting more traffic. It's about making better use of the visitors you're already attracting.

Can people quickly understand what you do? Do they have a reason to trust you? Is it obvious what they should do next?

These might sound like small things, but they can make a real difference.

I've put together a short carousel covering a few areas worth looking at.

And here's the thing. Not every website needs rebuilding.

Sometimes a few focused improvements are all that's needed.

That's exactly why I introduced the Website & Conversion Review. For £97, I'll look at your website and identify five priority improvements to help turn more visitors into enquiries.

Find out more: https://www.create2convert.co.uk/website-conversion-review/

21/09/2026

You know how much care goes into your work. But does someone looking at your website get a sense of that?

That’s what I wanted to bring out when I worked with Ben at The Pond Specialist.
The knowledge and expertise were already there. My job was to help that come across through the brand and website, so someone finding the business for the first time could understand what Ben offers and why they should get in touch.

I worked on the positioning, brand identity and website, with that in mind throughout.
It’s easy to forget that your next customer doesn’t know everything your existing customers know about you. They haven’t spoken to you yet or experienced the care you put into a job.

Your website needs to give them a reason to take that first step.

For Ben, that meant a website that better reflected his specialist business. For his potential customers, it meant a clearer picture of who they’d be trusting with their pond.
If you’ve ever looked at your own website and thought, “We’re better than this makes us look”, you’ll know what I mean.

Here’s the project:
create2convert.co.uk/work/the-pond-specialist/

18/09/2026

I want my clients to feel proud of their brand and website. I also want that work to help them win business.

So it’s good to see Butek Tanks recording a 77% increase in tracked website enquiry form submissions over four months compared with the previous four months.

My work has included developing brand identities for the product range and designing the website, alongside SEO and website performance activity.

The aim is to help potential customers understand what’s on offer, feel confident in the business and find it easy to get in touch.

For the Butek Tanks team, more enquiries mean more opportunities to talk to potential customers about what they need.

But I’m interested in what happens after someone presses “send”, too.

Were those enquiries a good fit? Did they turn into orders? Did they bring in more of the work the business wants?

That’s where feedback from the client matters. It helps me understand what’s paying off and where to focus the next improvements, so their budget works harder.

When you invest in your brand and website, you deserve to know how it’s helping your business.

This is where I start checking whether it does.

You can see the Butek Tanks project here:
https://www.create2convert.co.uk/work/butek-tanks/

05/08/2026

'Your QR code is not a strategy'
Putting a QR code on a leaflet doesn’t magically make your print and website work together.
It’s not marketing fairy dust.

The question is:
Where does it go?
If it sends people to a generic homepage with no clear next step, that QR code is basically a tiny square of hope.
And hope is not a strategy.

A good QR code should take people somewhere useful.
A page that carries on the same message.
A page that makes the next step obvious.

Not just:
“Here’s our website. Good luck.”

31/07/2026

Someone visited your website today.

They looked around.
They left.
And they enquired somewhere else.

Most business owners assume it's because of price, timing or the competition.
Often, it's something much simpler.

In this latest Website Insight, I explore why people leave websites without ever getting in touch and how a few small changes can make a much bigger difference than most businesses realise.

🎧 And if you're on the move (or just can't be bothered to read... 😉), every Insight is available as an audio version too.

So whether you're driving, walking the dog or grabbing a coffee, you can simply press play instead.
Have a listen (or a read): https://www.create2convert.co.uk/website-not-supporting-sales/
I'd love to know if it resonates with your own website.

29/07/2026

'Your leaflet needs a job'

You’ve had a leaflet designed.
Lovely.
Six pages. Nice images. Bit of copy. Maybe even a tasteful swoosh.

But what’s it actually supposed to do?
Not just “look professional”.
Not just “explain what we do”.
What should someone do after reading it?

Visit a page?
Book a call?
Ask for a quote?
Scan something?
Remember you after an event?

That’s the bit that often gets missed.

A leaflet shouldn’t just sit there looking pleased with itself.

It should have a job.

And if nobody has decided what that job is, don’t be surprised when it doesn’t do much.

24/07/2026

People don't usually leave a website because they don't need what you do.

More often, they leave because something didn't quite land.
Maybe the message wasn't clear enough.
Maybe trust wasn't built quickly enough.
Maybe they quietly chose someone else instead.

That's exactly what this latest Website Insight explores.

And if you're anything like me, sometimes you just can't be bothered to read... 😉
So, there's an audio version too.
Whether you're in the car, out for a walk, making a coffee or pretending to work while listening through your headphones, you can simply press play instead.

🎧 Have a listen (or a read if you're feeling energetic):
https://www.create2convert.co.uk/website-visitors-leave-without-enquiring/

I'd love to know what you think. Have you ever looked back at your own website and realised it wasn't the product or service holding enquiries back after all?

Website visitors landing but not enquiring? Learn why they leave without contacting you and what your website needs to answer more clearly.

23/07/2026

Your competitor might not be better than you.

They might just be making the decision easier.

Clearer about what they do.�
Clearer about who they help.�
Clearer about why they’re worth trusting.
�Clearer about what someone should do next.

That's often enough to win the enquiry.
Not because they're better.
Because they're easier to understand.

Before you rebuild your website, check whether the real issue is that your message isn’t landing quickly enough.

21/07/2026

Sometimes the problem isn’t your contact button.

It’s everything that happens before it.

People don’t usually avoid enquiring because the button is the wrong colour.

They avoid enquiring because they’re not convinced enough to click it.

Something’s unclear.�
Something feels vague.�
Something hasn’t given them enough confidence.

Making the button bigger won’t fix that.

Unless your current strategy is to shout “CONTACT US” at people in 48pt text and hope for the best.