01/07/2026
Are we entering the age of hyper-personalised software?
For years, SaaS has helped businesses move faster, scale more easily and access powerful tools without building everything from scratch.
But there has always been a trade-off.
Too often, businesses shape themselves around the software - not the other way round.
That is starting to change.
As AI reduces the time and cost of designing, building and iterating on custom software, more businesses can now ask a different question:
Where could software fit us more closely?
In our latest article, our MD, Andrew Gough explores why the future may not be about replacing every SaaS tool, but about building smarter, more tailored software products around the areas where your business is most distinctive.
Read the full article here: https://gcdtech.com/resources/blog/hyper-personalised-software
