03/09/2026
Before you spend another £1 on Google Ads, can you track what happens after the click?
Most businesses can tell you how many clicks they got last month. Fewer can say how many turned into an enquiry. Very few can say which ones became customers.
That gap is where budget quietly disappears. Google reports on its own job, which is delivering the click. Whether that click was worth anything to you is a different question, and the platform cannot answer it on its own.
Conversion tracking closes the gap. Once it is set up properly you stop guessing which campaigns to protect and which to switch off.
If your conversion tracking is unclear, we can help you fix the blind spots. Send us a message and we will take a look.