What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Think Plus Ink Ltd

Home
United Kingdom
Derby
Think Plus Ink Ltd

Graphic design company based in the East Midlands, England. Our work includes branding, literature, packaging, web design, and retail projects.

27/10/2026

Design jargon can be confusing but understanding a few basic terms makes collaborating on your business's marketing so much easier.

We’ve put together a handy guide for non-designers decoding common design lingo, from the difference between a logo and a full brand identity, to knowing when to use Vector vs. Raster files.

Check out the latest blog post to level up your design vocabulary:
https://blog.thinkplusink.com/decoding-design-lingo-a-uk-guide-for-non-designers

22/10/2026

Design is so much more than just making things look pretty, it’s about how elements work together to tell a story!

Below are three design principles we use to create balanced, visually engaging content:

1. Negative Space:
Empty space isn't "wasted" space! Leaving room around your text and visuals lets the important parts breathe and grabs your audience's attention.

2. The Grid:
Professional design relies on an invisible grid structure to keep every element balanced and aligned.

3. The Moodboard:
Before starting any big project, compiling a collection of images, textures and colours helps set the exact visual direction and mood.

Need help to create balanced, visually engaging content? Send us a message or pop a comment below!

16/10/2026

Typography is about far more than just picking a "pretty font." It plays a massive role in legibility, branding and guiding your customer's attention!

Here are three key elements to keep in mind for your brand:
1. Serif vs. Sans Serif: Serif fonts have traditional "feet" on the ends of letters (think Times New Roman) and feel reliable and classic. Sans Serif fonts (like Arial) have no feet, delivering a modern, clean look.
2. Kerning: This is the adjustment of space between individual characters. Bad kerning can make even the most professional brand look amateurish in seconds!
3. Hierarchy: The visual structure of your text. Good hierarchy ensures eyes hit the main Headline first, then the Sub-heading and finally the Body copy.

What fonts are you using for your business at the moment? Drop your favourites below!

07/10/2026

One of the biggest misconceptions in marketing is "A logo and a brand are the exact same thing."

Whilst they work hand in hand, here is how they actually break down:

Logo (The "Face"): The single mark or icon that people recognise.
Brand Identity (The "Soul"): Everything that gives your business personality (colours, typography, tone of voice and the overall vibe customers feel when they engage with you).
Brand Guidelines (The "Rulebook"): Your Brand Bible. It keeps your visuals and messaging consistent across everything from business cards to billboards.

Ready to take your business from just a logo to a full brand experience? Drop a message to chat with us today!

28/09/2026

Mastering your brand files doesn't have to be complicated! Save yourself a headache with The 3 Golden Rules of Design Files:

1️⃣ The "Crunchy" Test:
Zoom into your logo. If the edges look like a jagged staircase, it’s a Raster file (.JPG / .PNG). Avoid using these for large physical prints unless you want a pixelated mess!

2️⃣ The Transparency Hack:
Need your logo to sit cleanly on a dark background without an ugly white box around it? Always opt for a transparent .PNG or a Vector file.

3️⃣ The Colour Code:
• CMYK = Print (anything you can physically touch).
• RGB = Screen (anything you view on a phone or monitor).

Which file mistake do you see people make most often? Let us know in the comments!

24/09/2026

Ever tried placing your logo over an image, only to end up with an awkward white box around it?

Using the right file format makes all the difference for your brand’s visual quality. Check out The Think Plus Ink "Which File Do I Use?" Matrix:

🔹 .AI / .EPS | Vector
• Best For: Master files for printers, sign makers and designers.
• Resize: Yes, infinitely!
• Background: Transparent

🔹 .SVG | Scalable Vector
• Best For: Websites, apps and digital graphics.
• Resize: Yes!
• Background: Transparent

🔹 .PDF | Portable Document
• Best For: Print documents, brochures, business cards and proofs.
• Resize: Usually.
• Background: Solid or Transparent

🔹 .PNG | Raster
• Best For: Social media posts and Word docs (great for transparent logos!).
• Resize: No, will blur.
• Background: Transparent

🔹 .JPG | Raster
• Best For: Email signatures and basic web photos (smallest file size).
• Resize: No, will blur.
• Background: Solid (White)

Bookmark this guide so you always know which file to send!

17/09/2026

As your business scales your message can easily get lost.

When your website no longer reflects who you are or your team isn't on the same page, strategic design helps bridge the gap.

Graphic design brings clarity, giving your employees, partners and customers a unified vision to get behind.

Are you ready to align your brand identity with your business growth? Get in touch to find out how we can help you.

09/09/2026

Thinking of using AI to generate your brand’s logo? Read this first. ⚠️

When launching or refreshing a business, turning to generative AI for a free or cheap logo can be tempting. But cutting corners on your brand identity often leads to major legal risks and hidden long term costs.

Before using an AI generated image as the face of your business, consider these three major pitfalls:

1. You might not actually own your logo
In the UK, guidance from the Intellectual Property Office (IPO) confirms that pure AI outputs lacking meaningful human creative control fail to attract standard copyright protection.
👉 The Risk: If you don't legally own the copyright, anyone (including a direct competitor) can copy your logo, and you won't have the legal standing to stop them.

2. High risk of trade mark & copyright infringement
AI tools generate images by analysing vast datasets of existing artwork. This means AI can easily churn out a logo that inadvertently reproduces part of another brand's registered design.
👉 The Risk: If your logo infringes on an existing trade mark under UK law, you could face strict cease and desist letters, substantial legal costs, or an expensive emergency rebrand that destroys your hard earned customer recognition.

3. Generic & derivative brand concepts
AI creates by predicting visual patterns from existing art, meaning it inherently produces average, derivative concepts.
👉 The Risk: If a prompt creates your logo today, a competitor can enter a similar prompt tomorrow and get something virtually identical. True brand trust is built on original craft and distinctiveness, not software patterns.

AI is great for brainstorming, but your logo is a core business asset. Investing in original design upfront protects your intellectual property and secures your brand’s credibility for the future.

04/09/2026

"Free" AI logos — worth it or a costly mistake?

Out of pure curiosity, I asked AI to create a logo for my agency, Think Plus Ink Ltd. (Check out the result in the image below!)

When you’re starting out or trying to cut costs, using a free generative AI tool to create a quick logo feels like a complete no brainer. It looks decent(ish), takes two minutes and doesn't cost a penny.

But here’s the reality: a brand identity isn't just a pretty image, it’s a long term asset.
It forms the legal foundation of your business, built to generate customer trust, drive revenue, and protect your long term valuation.

Cutting corners on your identity might save a few pounds today, but it risks far costlier legal and rebranding headaches tomorrow. Investing in original, strategic design is always worth it in the long run.

What are your thoughts on businesses using AI generated branding?

25/08/2026

Let’s stop talking about "creative" and start talking about "results."

We know you don't need "more content." You need a sales cycle that moves faster and a brand identity that actually supports your premium price point.

We aren't an agency that just wants to make things look cool for a design portfolio. We’re a business partner that uses strategic design to solve the exact headaches you’re facing every Monday morning.

If you’re a Marketing Director at a national firm and you’re tired of your visual identity holding your sales team back, let’s have a quick 10 minute chat.
No fluff. Just strategy.

Drop us a DM with the word "Audit" and let’s look at where the friction is in your pipeline.

Address

9 Potters Yard, 18 Potter Street, Melbourne
Derby
DE738HX

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

http://www.thinkplusink.com/

Alerts

Be the first to know and let us send you an email when Think Plus Ink Ltd posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.