Aligned

Aligned We are a brand and marketing agency who inspire change and enable growth. Creative Growth Agency for forward-thinking, ambitious & fast-growing companies.

27/08/2026

We've spent all summer building two things.

One fixes the four logo files, the untracked rework, the deck rebuilt the night before the tender. The other makes sure it stays fixed.

One builds it. One runs it.

Aligned.agency

24/08/2026

A one-question audit for your marketing operation.

Could a new hire produce an on-brand social post on their first morning, without asking anyone anything?

If yes: you have a system.
If no: you have files, and a person who knows where they are.

The difference only shows up when that person is on holiday. *Out of office*

What breaks in your business when the brand/marketing person is away?

Manufacturers track downtime on every machine on the floor.Rework rate: tracked / Tender response time: tracked. Line st...
20/08/2026

Manufacturers track downtime on every machine on the floor.

Rework rate: tracked / Tender response time: tracked. Line stoppage: tracked to the minute, with an owner and a fix.

Then sales needs a deck for Thursday's tender, nobody can find the current one, and an engineer spends the afternoon rebuilding it from a 2023 version with the old logo.

That's rework. But it never gets a metric, because it never gets a line. No number in the report. No owner....

Brand chaos is the only form of rework a well-run operation doesn't measure.

Add it up for one tender cycle: the searching, the rebuilding, the "which version is this?" thread. Then ask what you'd pay to delete that line.

Every brand we hand over now comes with a Claude project.Not because AI writes faster. It does, but that's the small win...
18/08/2026

Every brand we hand over now comes with a Claude project.
Not because AI writes faster. It does, but that's the small win.

The BIG one is that it stops eight people sounding like eight companies. Inside every handover: a system prompt, a tone spec, three working workflows, and guardrails.

Get a look at what each one actually contains.

What would go in yours?

Nobody budgets for brand chaos / everybody pays for it.It doesn't show up as a line item. It shows up as an engineer reb...
14/08/2026

Nobody budgets for brand chaos / everybody pays for it.

It doesn't show up as a line item. It shows up as an engineer rebuilding a sales deck the afternoon before a tender. As three versions of the logo in the shared drive and nobody sure which one is current. As every new hire inventing their own "unique" template.

Each one feels small / absorbed. "Just how things are."

Add them up across a quarter & it's the most expensive thing your brand does, and the only cost nobody owns.

We call it the brand chaos tax. More on what it costs, and how to delete it, over the next few weeks!

Last month I asked a marketing manager for their logo. I got four files back. Three of them were wrong. She didn't know...
12/08/2026

Last month I asked a marketing manager for their logo.

I got four files back. Three of them were wrong. She didn't know which three.

The badly-named file is never the mistake. It's the symptom. Somewhere upstream, nobody decided where brand assets live, what they're called, or who owns the answer.

So every request costs a search, a guess, and a "sorry... ignore that last one."

That cost never lands on an invoice. It gets absorbed, one small apology at a time.

What's the worst-named file in your shared drive right now?

11/08/2026

What makes a brand? Peel it back.
Most people say "logo." That's one pill on the second ring.

Core identity = why you exist and what you stand for. Brand system = logomark, tone, positioning. The rules that make you recognisable.

Brand expressions / colour, type, motion, photography. The system made visible.

Customer touchpoints / social, email, events, word of mouth. Everywhere you meet people.

A brand isn't a logo. It's an ecosystem + every layer earns the next.
If the outside feels inconsistent, the problem is usually a layer missing underneath.

31/07/2026

Every logo mark should mean something.
Ours: two brackets = the room. Six dots = the group, held together, on purpose.

We've spent the past few months shaping the brand for Synolo - the first platform built for group-based psychological practice. Mark, colour, type, voice / all starting from the same place the product does: many people, one held space.

Great to work with the Pneuma Healthcare on this one - people who get that how something feels is part of whether it works.

Group first, by design.

[Aligned x Synolo by Pneuma]

06/01/2026

We’re hiring a Digital Designer 📣

📍 Derry City, Northern Ireland (Ebrington Square)
💼 Full-time | Hybrid working
💷 £26,000–£30,000

We’re looking for a talented Digital Designer to help bring bold ideas to life across brands, websites and campaigns. You’ll work closely with our Creative & Strategy Directors, turning strategy into standout visuals and collaborating directly with clients to deliver work that hits the mark.

What you’ll do:
🔹 Design digital assets for websites, social media, email campaigns, decks and more
🔹 Support discovery sessions for new brands and websites
🔹 Work directly with clients through feedback and sign-off
🔹 Contribute creative ideas with a strong interest in marketing strategy
🔹 Ensure all work aligns with brand guidelines and project goals

What we’re looking for:
🔹 Strong skills in Adobe Suite (Photoshop, InDesign, Illustrator, After Effects) + Canva
🔹 Figma, Miro & Microsoft Office a bonus (not essential)
🔹 A solid portfolio showing a wide range of digital work
🔹 Great communication skills and confidence working with clients
🔹 Creative, detail-driven and comfortable juggling multiple projects
🔹 Curious about marketing and keen to learn

What you’ll get:
🔹 A collaborative, creative studio in the heart of Derry
🔹 Hybrid working (office + home)
🔹 Real opportunities for growth and development
🔹 Diverse clients and exciting projects
🔹 A supportive team that values creativity and innovation

📩 Apply now:
Send your CV + portfolio to [email protected]

Address

11 Ebrington Square
Derry
BT476FA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447540882442

Website

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