Pixelish

28/08/2026

We’re looking for android beta testers for our mileage app

MileClear is on Android. The app is in closed testing on Google Play and it needs testers.

Google will not let it go public until 12 people have installed the test version and kept it for 14 days. That is the whole ask. Driving with it is welcome but not required, and testers get Pro free for the duration.

Got an Android phone, or know someone who has? Send the Google account email to [email protected] and we will send the install link the same day.

28/08/2026

Friday Fix No. 15, and this one takes about two minutes to check.

Your Google Business Profile has a primary category. That single setting does more to decide which local searches you appear in than almost anything else on the profile, and an enormous number of businesses picked it once during setup and never looked again.

Get it wrong and you can be doing everything else right while quietly being excluded from the searches that matter. A joiner listed as "Contractor" will struggle in searches for joiners.

Two minutes: open your profile, look at the primary category, and ask whether it is the words a customer would actually use. Add secondary categories for the rest of what you do, but the primary one is the one that carries the weight.

Link in the comments for a free check of the rest. 📍

25/08/2026

There is a particular kind of clinic website that we see constantly. Soft blue, a stock photo of a smiling person in a white coat, the same four service boxes, the same reassuring words.

It is fine. It is also identical to every other clinic within thirty miles, because they are all on the same template from the same handful of suppliers.

Which is a problem, because choosing a clinic is a trust decision. Patients compare. If three sites say the same things in the same layout, the only thing left to compare on is price, and that is not the ground you want to win on.

We build clinic sites around the actual practice. Your team, your rooms, your process, your outcomes.

Leave your details and we'll ring you back. Link in the comments.

22/08/2026

Kind Words No. 03.

Abigail came to us with a template estate agency site. It worked, in the sense that it existed, but it looked like every other agency using the same template and it was built around what the template could do rather than what she needed it to do.

We replaced it with something built around her goals instead. Same business, very different tool.

Her words, not ours, and it is a real Google review:

"They replaced my template estate-agency site with a bespoke one built around my goals. Clear, professional and engaging."

If your site is doing the bare minimum, leave your details and we'll have a proper look at it.

Link in the comments. ⭐

21/08/2026

Friday Fix No. 14.

Putting off your website updates does not save you money. It moves the money to a bigger bill later.

Here is how it actually plays out. An update is due. The week is busy, so it waits. Next month the same. Eighteen months on, the gap between what you are running and what is current is wide enough that updating breaks things, so now it is a proper job rather than a click.

Nobody makes a decision to let that happen. It happens because it is nobody's job.

Ten minutes a month keeps it from ever getting there. Updates applied and then actually checked, backups tested rather than assumed, and someone opening the site afterwards to make sure the form still sends.

If that has been on your list for a while, leave your details and we'll have a look.

Link in the comments. 🛠️

18/08/2026

Something we say to small businesses more often than you might expect: you can absolutely build this yourself.

Plenty do, and it works out fine. The builders are genuinely good now. If someone in the business enjoys that sort of thing and has a spare weekend, go for it, and we mean that.

The question worth asking first is not whether you can build it. It is who looks after it in eighteen months, when the plugin updates are overdue, the contact form has quietly stopped sending and the person who built it has a business to run.

That is the bit that catches people, and it is the bit we are actually for.

If you would rather it was somebody's job, leave your details and we'll ring you. Link in the comments. 👋

14/08/2026

Friday Fix No. 13, and this one catches people out constantly.

You get a lovely new website. It goes live. Traffic falls off a cliff about three weeks later and nobody can work out why.

What usually happened is the page addresses changed. The old ones had years of Google history behind them. The new ones have none, and the old ones now lead nowhere. Google finds a wall of dead pages and quietly stops sending people.

The fix is a redirect. Every old address points at whichever new page replaced it. It takes minutes if you do it at launch and it is a proper job to unpick months later.

If your site was redesigned in the last year and traffic never really came back, this is the first thing worth checking.

Link in the comments. 🔗

11/08/2026

If most of your work comes through a directory, you know the drill. The lead lands. It lands for three other trades at the same time. You are quoting against people you have never met, on price, before anyone has looked at your work.

A site you own works differently. The enquiry comes to you. It arrives with your photos, your reviews and your area attached, and nobody else is bidding on it.

That is the whole reason we build for trades. Not to replace the directories overnight, but so you are not renting every customer you get.

Leave your details and someone will give you a ring. Link in the comments. 🔧

08/08/2026

This is the kind of review that means the most to us.

Sam spoke to a lot of companies before finding us. In his words, none of them tried to help, until Pixelish. No overselling, no jargon, just a site with everything he asked for and ongoing support rather than being left to figure it all out alone.

We think that's how it should be. No pressure, no tie-ins, just proper help from people who are still here after launch.

Thanks Sam. Genuinely made our week.

More reviews here (link in the comments). 🙂

07/08/2026

Your contact form is the quietest salesperson you've got. And most are quietly losing you money.

We see the same issues over and over:

- Forms that ask for far too much, so people give up halfway
- No confirmation, so the visitor isn't sure it even sent
- Enquiries landing in a spam folder no one checks
- Nothing following up afterwards

Every one of those is a warm lead slipping through the cracks, after you did the hard work of getting them to your site.

When did you last fill in your own contact form and see what actually happens? It's worth doing. Our free audit flags issues like these (link in the comments). 🙂