24/07/2025
We’re proud to announce the launch of the new e-commerce platform for Sale Flooring Direct one of the UK’s leading online flooring distributors since 2001.
This project was a comprehensive digital transformation from the ground up. We began with a detailed technical audit of their existing platform, evaluating every part of the site’s structure, functionality, and integrations. This informed our strategy and ensured the new build would deliver both performance and scalability.
From there, we ran a full brand discovery and strategy workshop, leading to the development of a new logo and refreshed brand identity that better reflects their position as a market leader.
We then designed a modern, user-focused UI and UX to improve navigation, product visibility, and customer engagement across devices.
The new site was built on a custom BigCommerce theme with deep backend and admin integration, streamlining operations across their entire business, both online and offline.
The result is a fast, intuitive, and future-ready e-commerce experience that supports Sale Flooring Direct’s continued growth as a major importer of premium flooring brands in the UK.
Explore the new site: saleflooringdirect.co.uk