04/06/2026
Rhubarb Chairs
I was privileged to create the new brand identity design for Rhubarbchairs, Award Winning creators & restorers of unique furniture
The brand iconography embodies the high quality upholstery skills required in the creation of their furniture, with the needle & thread intertwining to create a representation of the 'R', at the same time symbolically joining 'rhubarb' & 'chairs' together.
For the typography I heavily customised the Avant Garde font, to create more rounded forms, complementing the flow of the thread. However, the needle icon also works as a standalone element for social media.
Brand Identity design for Rhubarb Chairs, I created this unique branding for a local Sussex based eclectic furniture designer. Need a new identity - Call me