Calf Design

Calf Design I’m Calum, an aspiring Graphic Designer currently studying the field at Edinburgh Napier.

After a year in development, I’m happy to finally showcase my work for Rosewell Community Bowling Club! 🎉Situated in the...
02/06/2026

After a year in development, I’m happy to finally showcase my work for Rosewell Community Bowling Club! 🎉

Situated in the heart of a small Midlothian village, Rosewell Community Bowling Club is turning a new chapter in its 100+ year history, and wants a new brand identity to suit.

The brand identity is crafted to focus on the community and how the club is run by locals for the local people. As well as emphasising the community spirit and the ‘one of a kind’ nature of the club, the rich heritage of the village was also a key part of the design, with old maps of the village being important is adding depth to the design.

Mock-ups sourced from FreeMockups and made using my own photos

A concept project undertaken during my placement at in Glasgow. This brief aimed to refresh the identity of the BBC’s R...
25/05/2026

A concept project undertaken during my placement at in Glasgow. This brief aimed to refresh the identity of the BBC’s Reith Lectures that take place every year. These lectures are delivered by prominent figures in politics, the economy, and other subjects that impact the world around us.
This concept aims to encourage conversation between the speaker and the audience, while keeping its elegance and pride. This design system aims to keep all the existing qualities of the lectures while adding that modern spark to its identity.

17/03/2026

After just a short while, here is the final brief from last trimester. We were given a number of scripts to choose from in order to tell a story, and the one I chose was about the ‘Leith Men’s Shed’.

This is a group that aims to keep Men active and involved in the community helping to reduce male loneliness, and script details the results they are seeing.

Thank you to for letting me use her voiceover 🙌

A short brief we were given this year was to create a module poster design for concerts hosted by . After this they were...
15/01/2026

A short brief we were given this year was to create a module poster design for concerts hosted by . After this they were put into practice showing their versatility as a set.

Calton Hill is Edinburgh’s first public park, and a dominating part of Edinburgh’s skyline. The signage about the monume...
19/12/2025

Calton Hill is Edinburgh’s first public park, and a dominating part of Edinburgh’s skyline. The signage about the monuments and walkways of the hill, however, are dated and old, and do not reflect this importance. The aim of this project was to give the signage an update and implement an identity system that gives the hill a breath of fresh air and make it instantly recognisable while at the same time being engaging for visitors.

This identity aims to be simple, yet modern. Colour is limited, and this decision was made both for categorising areas on the hill, but also keeping the designs limited and not too distracting. In all the signs there is also a texture. This is to depict stone. Adding to the nature part of the design while also giving the design that little bit more elegance.

Massive thank you to for the photos used on the mock-ups 🙌🙌

16/12/2025

It’s that time of year! Time to upload all the projects made over the first term of 3rd year.

This video is one of three briefs created for my ‘Motion Graphics’ module which teaches the basics of Adobe After Effects.

The premise of this video is that we follow a Bear (Henry), as he gets ready to go about his day. However, since the day is so short by the time he is ready, it’s dark and he decides to go back to bed.

This short film is in response to a brief about the winter solstice, the shortest day of the year. This is on the 21st of December, so the animation is to be 21 seconds long. It must also start and end on the provided frame so that other videos from this brief can be displayed in a loop.

First project of 2025!Here is a Logo and advertising project I have done for the fictional ‘Felgoods of Ffarquhar’.Felgo...
26/07/2025

First project of 2025!

Here is a Logo and advertising project I have done for the fictional ‘Felgoods of Ffarquhar’.

Felgoods is a brewery situated in the farming village of Ffarquhar, on the fictional Island of Sodor. Ffarquhar is a small farming village that back in the 1200s was home to a fort, an outpost for the nearby Ulfstead Castle. I wanted to reflect this in the design so I have chosen to depict the fort as the Brewery’s icon while having the farming culture around it a heavy feature of the photography. The typography was created to be bold, premium, and modern, showing that while the brewery is 175 years old, it is keeping up with the times.

After finishing the logo and its variants, I then made a few potential bottle labels for a limited edition ‘Branchline Collection’. This is a set of 3 ales celebrating the engines of the Ffarquhar branchline, which plays a big part in the distribution of their products.

After this, it was advertising. I chose to make a set of 3 posters, one for each bottle, all in a similar style. Finally, I made a poster advertising the collaboration between Felgoods and the ‘Sodor Rail’ which operates the railway network and the goods services Felgoods utilises.

Mockups from MockupDesign
StockPhotos from Pexels and Unsplash

For a project in Uni, the first part was to create an identity pitch for the magazine 'Hyperlink'.Since this template wo...
26/07/2025

For a project in Uni, the first part was to create an identity pitch for the magazine 'Hyperlink'.

Since this template would, if selected, be used by everyone in the class, I wanted to make sure that it was simple to use and to customize. This can be seen as it is simple and easy to change the dates, colours, and Images.

Here are a few examples of the template in use:

*Mockups by Pixiden & Anthony Boyd
*Images from multiple sources

I've made a page!Hi, I'm Calum! At the time of writing, I'm soon to be a 3rd year Graphic Design student at Edi...
25/07/2025

I've made a page!

Hi, I'm Calum! At the time of writing, I'm soon to be a 3rd year Graphic Design student at Edinburgh Napier University. I've created this page as a sort of portfolio to share the work I'm doing.

Over the next few days, I'll be going through this page and uploading more details and images about the projects I've completed. In the meantime, here's a little taster of what to expect!

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Edinburgh

Website

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