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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5pm

QuayClick, The Quay, Exeter (2026)

17/01/2023

Is your business’ marketing strategy over-reliant on social media?

Check out these 6 very good reasons why a social-only marketing strategy is no substitute for a business website.

1. You don’t control social media
2. Social media platforms disappear and die
3. Not everyone is on social media…but nearly everyone uses the internet
4. Social media use can decline
5. With social media you’re only renting a space, a website you own.
6. Social media platforms have outages and downtime.

Check out the blog for more on each of these points and to discover how having a website can provide you with a more secure marketing platform.

Businesses that are over reliant on social media are vulnerable to outages and declines in platform popularity, whereas a business website lets you take control of your digital marketing.

12/01/2023

How to write website content for your target market

If your website content isn't targeted to your customers it's not going to achieve the conversions and sales you need. Follow these steps to create targeted website copy that speaks to your audiences.

1. Create detailed customer personas to give you a clear idea of who your audience is. You should include details like their age, education level, career, family life, goals and priorities.

2. Think and act like your audience - what social media channels are they using, what media (books, tv programmes, magazines, blogs) are they reading, what are their likes and dislikes? How do they speak and what language do they use?

3. Identify your audience's problems and how you can solve them - how will your products make their life easier, happier more enjoyable, more profitable or more successful?

4. Create content that your audience will enjoy - does your audience prefer video, text, images etc?

5. Use the right language and tone of voice for your audience so that they relate to and understand what you are saying.

6. Use marketing strategies aligned to your audience e.g. studies have identified that fear-of-missing-out (FOMO) is a strong motivating factor for Millennials.

For more detail on applying each of these steps to your website content, check out the blog - you'll also find additional steps and tips for writing website content for your target market.

Learn how to write website copy for different audiences and to use copywriting to appeal to your target market. Start writing for your target market today.

08/12/2022

We love Exeter! But just how much do you know about the city?

We've rounded up 25 of the most interesting facts, surprising stats, must visit locations, hidden gems and unmissable events of Exeter.

- Did you know that Exeter gets an average of 1747 hours of sunshine a year (nearly 300 more than London)?

- Have you attended the Lammas Fair? An Exeter ceremony dating back over 900 years!

- Have you visited the Bill Douglas Cinema Museum, home to over 86,000 items with over 1,000 of them on display to the public?

For all this and much more check out our blog on Essential Exeter!

Learn Exeter facts & discover Exeter Cathedral and Exeter's Underground Passages. Plus Exeter festivals, events and the hidden gems of Exeter.

05/12/2022

Discover how to do SEO keyword research in six simple steps. Our blog post sets out:

1. How to identify the words and phrases your customers use

2. How to find additional keywords using a search engine

3. How to use Google's Keyword Planner for keyword research

4. Other keyword research tools you can use, including SE Ranking, Ubersuggest, Google Trends and Answer the Public.

5. How to refine your keyword lists and incorporate them in to your digital marketing strategies

PLUS, download our FREE buyer persona templates to help you with identifying your audiences and selecting the right keywords for them.

Discover the different types of keyword including head-term and long-tail keywords and how to use them. Plus our top tips for keyword planning tools.

29/11/2022

It’s estimated that by 2040, 95% of all purchases will be made through eCommerce websites (Nasdaq). It’s more important than ever, therefore, that businesses are getting the best from their e-commerce websites.

If your business sells online via an e-commerce website then your site must be well optimised to convert. In the world of e-commerce, a conversion could be:

-A product sale;
-Adding a product to a cart;
-Adding a product to a wishlist; or
-Signing up for a newsletter.

We set out 7 actions you can take to help increase conversions on your e-commerce website, from revamping your homepage to using categories and tags more effectively.

Web design and content play a huge part in the success of your e-commerce website. We guide you through 7 conversion rate optimisation (CRO) actions you can take to make your e-commerce website more appealing to customers and increase conversions.

22/11/2022

Conversion rate optimisation (CRO) is about making technical and content changes to your website so that more of your visitors ‘convert’.

Increasing your conversions might mean more sales, more contact form completions or more sign-ups to your newsletter. Whatever your goal, an increase in your conversion rate will help you achieve more of your marketing goals.

Here are our top five actions to increase your conversion rate:

1. Use A/B testing to identify what converts.

2. Simplify your homepage design.

3. Use website personalisation.

4. Focus on website speed and security.

5. Prioritise your calls-to-actions.

For more details on implementing each of these actions and to read our full list of 9 actions to increase your conversion rate, check out our blog.

Conversion rate optimisation can help to increase your sales, leads and business prospects. We highlight 9 essential conversion rate optimisation actions to help you increase your website's conversion rate.

15/11/2022

Too many businesses fail to properly plan for a new website. The result is that they often end up with a website that doesn't meet theirs or their customers needs.

Properly planning your new website will save you time and money when it comes to the build and leave you with a more effective end product.

Our 12-step guide will walk you through how to plan a website including:

- goal setting,
- defining your audience,
- competitor reviews,
- key messages & USPs,
- SEO & keywords,
- domain registration,
- creating a sitemap,
- content planning,
- website design,
- calls-to-action (CTAs),
- hosting, and more!

Plus, you can download our FREE B2C and B2B buyer persona templates to help you define your audience.

Visit the blog now for our in-depth guide to planning a website.

Planning your new website will help you to create a website that meets business & customer needs and will save you time and money when it comes to the build.

14/11/2022

For smaller businesses, it can be difficult to compete when it comes to paid search ads. This is particularly true in high value industries like law, insurance etc.

However, brands in these sectors and in this position can still use search ads to gain a competitive advantage.

We set out some PPC campaign strategies for smaller businesses to follow.

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PPC and paid search are effective tools for gaining new customers. But industries with a high average cost-per-click can be hard to compete in. We take a look at how to compete on a smaller budget with the right PPC strategy.

10/11/2022

Download our FREE web design brief template now...

A web design brief is an essential document if you're using an agency or freelancer to build your new website.

The design brief will help you to define what you need, want and expect from your new website. For the agency, it will become the scope that they need to deliver against and give them an understanding of your business and priorities.

We've created a design brief template to help you . It's divided in to four parts and the accompanying blog post will guide you through what to include in each section.

The brief covers:
1. You and your business
2. Inspiration and aesthetics
3. Content and structure
4. Technical details

Once you've completed your design brief you can send this to your web design agency and use it as the basis for any initial meetings you have and it'll help them to develop a quote.

To download your FREE template and to get started simply visit our blog.

Our web design brief template and step-by-step guide will help you to create a stellar web design agency brief for your new website project.

07/11/2022

If you have a company website, you'll want to check out our list of 28 essentials that every business owner needs to know.

From design to SEO and digital marketing our bite-size list will help you make changes to your website that will improve your web discoverability and get more traffic to your site.

Get started today by visiting our blog.

Covering design, functionality, SEO, content, and sales and marketing; we run through 28 essentials that all business website owners need to know.

03/11/2022

Earlier this year, Google updated their algorithm with a 'helpful content update.' It's been just over two months now and we've noticed some significant changes to rankings of websites we follow.

If you're not yet up to speed on what the update means for your business or you've noticed some changes in your ranking performance that you can't explain, then our blog post could help.

Key changes from the update are that..

1. A signal is now applied to websites where content is found to be unhelpful / written for search engines.

2. This signal is one of many factors that Google uses to determine search engine rankings - but it does have an impact.

3. The signal is weighted. In Google’s words ‘sites with lots of unhelpful content may notice a stronger effect.’ So, the more unhelpful pages, the bigger the impact.

In short, if Google considers you to be creating content more for SEO and search engines than for people, your search ranking performance will likely suffer.

BUT...business owners will be able to turn things around if they’re not going well. The update to the algorithm will run continuously. Therefore, if you remove the low-grade content and more of your website’s content is found to be helpful, you should notice your position improving again.

It's also important to remember that SEO is important and Google isn’t suggesting you abandon good SEO practices. However, your content should be aimed at people, with SEO as a secondary objective.

This is a really important update and so we've written an extended blog post about it. To read more about the update, what it means to you, how Google might assess what is helpful content and to discover what actions you should take on your website, check out our blog post.

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Discover what Google's helpful content update means for your website design and SEO strategies and how to stop your website slipping down the rankings.

31/10/2022

If you're struggling to keep your business blog fresh and interesting, check out our top 10 content presentation ideas. From infographics to surveys and interviews, we highlight innovative content creation ideas to keep your blog current.

Check out the blog and get inspired to start creating different types of content today!

If you're struggling to keep your business blog fresh and interesting, check out our top 10 content presentation ideas. From infographics to surveys and interviews, we highlight innovative content creation ideas to keep your blog current.

QuayClick

17/01/2023

12/01/2023

08/12/2022

05/12/2022

29/11/2022

22/11/2022

15/11/2022

14/11/2022

10/11/2022

07/11/2022

03/11/2022

31/10/2022

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Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5pm