Zap Ltd

07/09/2026

Your competition ad can look great and still fail to sell.

For competition businesses, creating ads that convert is about much more than putting a big prize on a graphic and hitting publish.

A few things to think about:

⚡ Grab attention quickly with a clear hook that gives people a reason to stop scrolling.
⚡ Make the offer easy to understand. Your audience should immediately know what they could win and why they should care.
⚡ Create urgency and give people a reason to act now rather than come back later.
⚡ Use a strong call to action that makes the next step obvious.

And most importantly, keep testing. Different creatives, copy and formats can produce very different results.

At Zap, our digital marketing experts specialise in helping competition businesses build performance-focused marketing designed to generate results.

Do you want more tips for creating competition ads that sell?

👉 Read the full blog. Link in the comments.

04/09/2026

What if you could take years of competition industry experience and apply it directly to your own business? ⚡️

That’s exactly what The Accelerator Programme (TAP) is designed to do.

Built specifically for competition and raffle businesses, TAP combines real industry insight, data and proven strategies to help you understand what’s working, what isn’t and where your biggest opportunities for growth are.

🎥 Watch the video to see how TAP works and what it could do for your business.
Ready to accelerate your growth? Visit zap.co.uk

02/09/2026

What actually makes one competition business stand out from another?

Spoiler: it’s not always the biggest prize.

We’ve broken down 5 areas that can help build a stronger, more memorable competition brand.

Swipe through the slides for the highlights ⚡️

Want the full breakdown? Read our latest blog. Link in the comments. 👇

31/08/2026

One thing we pride ourselves on here at Zap is our flexibility.

Going outside or taking a short break can do wonders for our creativity, and Bryan, our Videographer, agrees! 😄

Find a wee bit of inspiration in what helps him get through his workday down below.

What helps get your creative juices flowing at work? Let us know.👇

28/08/2026

Looking (and indeed being) ‘legit’ is vital for earning your customers’ trust and building a long-lasting relationship with them.

But coming across as legit, especially as an online competition business, can be tricky.

Luckily, you’ve got Team Zap on the case. 😎

We’ve got some tips on how to prove to your audience that you’re the real deal. Swipe right to learn more. 👉

And if you’re suuuper eager to look legit (which we know you are!), read our blog on the very topic:

Coming across as legit, particularly as a competition business, can be tricky. In this blog, you'll learn how to prove that you're legit.

24/08/2026

Every competition wants to grow, but not every competition business goes about it the right way.

Platinum Giveaways has… because they’ve partnered with Zap. 😉

Listen to Mitch from Platinum Giveaways talk about all the benefits they’ve seen as a business from partnering with us. 👇

And remember: whether you’re just starting out or have been in the game for a while, Zap’s got your back. Contact us, and let’s get started. ⚡️

21/08/2026

Competition brands are everywhere at the moment, making it hard for others joining the market to stand out.

But just because it’s hard doesn’t mean it’s impossible. 😉

In fact, there’s a handy thing every competition business should try: giving your brand a purpose.

Swipe through the slides to find out why creating purpose for your competition brand is the way to go. 👉

Interested in learning more? Read our blog: https://www.zap.co.uk/2026/05/05/why-your-competition-brand-needs-a-purpose/

19/08/2026

Smoother ads.
Saved time.
Sustainable growth.

Partnership over rigid business transactions.

That’s the Zap way, one that Finn from Platinum Giveaways has experience with. Listen to what he has to say in the video! ☝️

Anyone can benefit from it — including you. Want to find out for yourself?

📩 Get in touch with us.

18/08/2026

Ideas can come when you least expect it…

Listen as Andy shares his top tip for crafting next-level games that will keep people coming back for more 🎮

17/08/2026

Social media and Google audiences differ from each other in many ways.

If you want your competition business to thrive, it’s best to familiarise yourself with these differences. 😉

To start, you should know that the people in these audiences are:

⚡️At different stages of the marketing funnel
⚡️Scrolling for different reasons
⚡️Either searching with intention, or not
⚡️Have different attention spans
⚡️Diverse

It’s quite a lot to wrap your head around. That’s why we’ve written this handy blog for you to read: https://www.zap.co.uk/2026/03/24/social-media-audiences-vs-google-audiences-is-there-a-difference/. Go on, give it a read!

There’s a huge difference between social media audiences and Google audiences. Read this blog to find out what the differences are.