11/08/2026
A massive number of companies still hold vital contact data in Microsoft Outlook and spreadsheets.
Despite the availability of highly advanced Customer Relationship Management (CRM) systems, the reality of daily business operations reveals a deep dependency on these legacy tools. Research into corporate data habits reveals several key insights:
Pervasive Spreadsheet Use: Studies show that roughly 90% of organizations still rely on spreadsheets for some of their most vital business data and core operations.
The CRM Illusion: Even when companies invest millions in CRM software, 92% of organizations admit that their most valuable customer insights still sit outside the CRM—predominantly trapped in local spreadsheets and individual emails.
Small Business Reality: Approximately 32% of small and medium enterprises (SMEs) and up to 50% of micro-businesses operate entirely without a CRM, managing their customer bases purely via spreadsheets and Outlook.
This practice presents serious risks - read more
https://lnkd.in/eWpyzxKg