First Internet

19/08/2026

Your team is sharing unique insights in every internal meeting - but why aren’t you talking about them on socials? 🤔

As social platforms begin to crack down on AI-generated content, training their algorithms to favour genuine value, ‘thought leadership’ content should be a crucial part of your social strategy.

But what exactly is it, and why is it so important?

Social exec Serena breaks it down.

Wanna up your social game with thought leadership content? We can help 😉

Get in touch at the link in our bio 👆

14/08/2026

07/08/2026

We helped this client build digital foundations as sturdy as its products 🏗️

We’ve worked with Timbermat for 15 years now, weathering countless Google updates, machine learning and, of course, the rise of AI.

Our SEOs built a strategy focused around clarity, authority and strategic content. No filler or fluff to see here, obviously.

And the results speak for themselves…

Swipe to see how we helped Timbermat build their market presence through SEO 👉

Or read the full case study at the link in our bio 👆

04/08/2026

Firing arrows at each other for an hour and a half - who says team building has to be boring?🏹

Last week we swapped our laptops for bows and arrows at Are you The 'Archertype'? to let off some steam and put our teamwork to the test (some were tested more than others…)

We all had a fantastic afternoon, and came away with even stronger teamwork skills…and some slightly sweaty t-shirts 😅

23/07/2026

The young professionals of Manchester sure know how to throw a party 🕺

What a time we had last night sponsoring the Summer Soirée alongside .

Aperols, mirror selfies and rooftop terrace - that’s what we call a night OUT!

22/07/2026

What’s the secret to building a great website?

We (finally) roped our web developers into answering this on camera! Definitely no coercion needed.

Just look at how comfortable they are!

While they may be a little camera shy, they certainly have a LOT of confidence when it comes to building proper good websites.

Check out their work at the link in our bio 😉

17/07/2026

The two words every social media manager dreads: algorithm updates 😱

But before you break out in a cold sweat, could Instagram’s latest algorithm idea actually benefit users and brands?

Here’s Lorna to unpack all deets that we know so far 👆

10/07/2026

Wanna know the secret to a website that actually converts? 👀

It starts with building a complete digital ecosystem from day one.

Our co-owner and Client Services Director, Kat Rodway, recently sat down with fractional CMO, Steven Oakes, to chat about what really goes into building a high-performing website.

Turns out, a good website isn’t JUST about web developers (though we do love them and need them).

It’s about bringing devs, SEOs and social media teams together from the very first kick-off meeting.

Luckily for FI’s clients, our devs, SEOs and social team are very close (quite literally a desk away).

Fancy seeing what happens when your digital team actually talks to each other?

Have a nosey at the link in our bio 👆

08/07/2026

Google just made it easier to track how your social content gets seen on search 👀

With Google Console’s new Platform Properties feature, you can now track which search terms lead people to your Instagram, TikTok, X, and YouTube accounts, without even needing to connect a website.

And it’s about damn time 😮‍💨

We obviously have a lot to say about it (cue social exec Serena with the lowdown) 👆

01/06/2026

Any excuse for a BBQ 😎

Last Friday was our quarterly company meeting.

Translation: a few hours of strategy, updates, learnings ... and then straight to the BBQ.

We looked back on a busy few months, from our rebrand and new client wins to some brilliant team achievements along the way 🙌

Scott also took us on a tour of our new AI audit tool, recently launched, which can help businesses understand how visible they are in AI-powered search.

Because ranking on Google is only half the battle now.

Find it on our website at the link in our bio 👆

Naturally, it wouldn’t be an FI gathering without a bit of healthy competition, so a World Cup sweepstake (exposing some questionable knowledge of flags) made an appearance too ⚽

Big shoutout to Paddy for getting the garden BBQ-ready beforehand.