Creative i Design

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Creative i Design

Creative i Design specialise in producing effective, innovative solutions by combining skills in traditional graphic design with the latest technologies.

A company's corporate image influences many aspects of its business, including the way it is perceived by customers, the acceptance of new and existing products and the attitudes adopted by employees and shareholders. Creative i offer a range of services from the design and production of sales and promotional literature to the appraisal, design and eventual implementation of corporate logos and house styles.

07/09/2023

#️⃣ Join Our Team! #️⃣

We're seeking an enthusiastic team player to join our team here at Social Progress. We’re on the lookout for a certain someone who can handle organic/paid socials, bring fresh ideas to the business, and nurture client relationships.

Want to know more or send us your CV? Visit...
https://socialprogress.co.uk/we-are-hiring/

16/09/2020

The design process

I love working with great people to help their business thrive. I work closely with all my clients in order to create high-quality work that meets the objectives and develop a long-lasting relationship.

“Communication is key throughout the design process by both myself and the client, I welcome any feedback and questions you may have”.

Here are my steps:

Setting the Brief
This is a critical stage of discovery and learning, which consists of a discussion between client and designer. This stage enables me to understand the business I am designing for, and get to know who I will be working with. We will work together to identify and agree on project objectives, deliverables, deadlines and budget etc.

Research & Ideas
I will then review all the information from the brief and begin looking at styles, competitors and trends etc which could influence the ideas. I will select and develop the strongest ideas and present them to you explaining my thought process and evaluating against the brief. Feedback from the client will follow.

Development
Together, we evaluate the concepts against the brief. Any amendments are made to the chosen visuals and submitted for sign off. This is where the design really comes to life.

Finalisation & Delivery
This is the most rewarding part. Once you are happy, which is the most important part, I will supply all final artwork files, or supply to the printer. I like to build long-term relationships with all my clients, so once we have launched your project, we can both monitor the growth and impact – and find other ways to work together.

Photo by Austin Distel on Unsplash

16/09/2020

The benefits of a corporate identity

Corporate identity is what makes up the physical look of your brand. It usually includes your logo and the supporting devices such as your website, letterhead and business card as well as your social media platforms and the ‘tone of voice’ of your business.

Maintaining a consistent corporate identity is vital if you want to show your business in a professional light. Sticking to a particular palette of colours and fonts, consistent logo positioning and using the same tone of voice throughout your printed and online communications will all help to enhance your professional stance.

“A good example is Coca Cola - you see the logo, you instantly know you are getting a quality product”.

When it comes to corporate identity, Creative i will work with you to ensure that all elements of your corporate identity are consistent throughout all of your internal and external marketing. Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the customer encounters you. So it is important to consider all the touchpoints such as social networking platforms, newsletters and email marketing, sales brochures and the like.

Photo by Caitlyn Hastings on Unsplash

16/09/2020

Powerpoint ideas for your next presentation

Most business presentations are either informative – trying to inform the audience of some information – or persuasive – trying to persuade the audience to take some action. Decide what the audience should know or do at the end of the presentation.

When it comes to presentation design, there’s no shortage of avenues you can take. And while all that choice; colours, formats, visuals, fonts, can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success.

“The idea of really presenting rather than merely reading seems at once so simple and so revolutionary”.

Creative i are a presentation company made of forward-thinking PowerPoint designers. We help you develop your story and visualize your content with a focus on communicating effectively to your audience. Whether a sales deck, company overview, or something else, your presentation could be the first thing your audience sees. If so, it will likely shape their view of your company or how you’ll do business with them down the road.

Our designs are not only eye-catching, they also communicate your ideas in an engaging way to leave a lasting impression. Our presentation experts will build a fully customized product to suit your corporate event, sales pitch, or investor deck. Working from an outline or source material, we’ll manage content to create a powerful presentation your audience understands.

Photo by Product School on Unsplash

16/09/2020

I need a logo designing

Anyone starting a business would have gotten the suggestion to invest in getting a logo although some people fail to realise that having a logo is just the initial step of building a memorable brand identity.

A logo is the keystone of your brand and no matter what type of brand or business you own, it is important to have a professionally designed logo. Without one, your audience will not be able to identify your company, let alone allow you to outweigh your competitors.

“A well-designed logo has the ability to bring in more revenue (indirectly), improve customer retention rates and allows people to trust you as a credible brand”.

When it comes to logo design, Creative i believe it’s always best to keep it simple. This helps with legibility and versatility. In today’s age, technology is always changing and evolving, so we as designers need to create logos that transcend paper. VR and AI, for example, are places where logo design might be more common in the future, so creating a logo that is simple can help set up the logo for success in these applications.

A simple logo is memorable which goes a long way in creating an identity and association with the brand. It can be tempting to want to over-design a logo or put too much detail into it. This can create problems when the logo needs to be used at a small size or if it needs to be printed in a certain way such as embroidery. In our experience, using thoughtful restraint and believing in the power of simplicity creates the most effective logo designs.

Photo by Aleks Dorohovich on Unsplash

16/09/2020

How to design packaging

Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colours and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.

It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly if we should buy a product or not.

“Consumers act when a brand makes them feel something. When someone looks at you, you’re compelled to look back to determine the nature of the attraction”.

From Creative i’s point of view, packaging design is how the brand’s design is reflected in the product boxes. In this sense, the design concept needs to attract the attention of a customer, but also provide information about the product. Packaging graphics should also take the brand’s design and motives and show it off on the box. Product packaging design is a lot more than a simple plastic bag or cardboard box. It’s a powerful marketing channel, a facet that can give your brand the professional image that it needs to survive.

Photo by Stepan Kropel on Unsplash

16/09/2020

Graphic designers near me

In business, presentation and first impressions count! Our brain processes visuals up to 60,000 times faster than plain text. Great design can captivate an audience, stick in their minds and direct them to your call to action. Save time and money by hiring a professional skilled designer who knows how to get the job done right the first time. Great design stands the test of time. Bad design is expensive.

But no matter how good the graphic designer’s skills are or how great their portfolio looks, if the relationship between you and them doesn’t feel right or you’re not at ease discussing your requirements, then perhaps it’s time to look elsewhere. You’re going to be working with a graphic designer to produce something that is creative and personal to you and your business… getting it right is important and takes time, understanding and a great relationship.

“Understanding why people do business is more important than understanding what they do”.

Creative i thrive on face-to-face customer service and communication. It allows us to build relationships with your team and ensures that every project is carefully completed to meet your needs and also stand out in an overcrowded market.

We place great importance on that first, face to face meeting, we sit down to determine what you want and we develop a creative brief. We give you a few different drafts of designs, have weekly conference calls, and move along with the designs very quickly. By listening to what you want, results are achieved in a very timely manner.

Having a good relationship with your client means you’ve gone beyond just being their graphic designer. It means you’ve become the person they can go to for advice, get ideas from, or just vent. And when you’ve become that person chances are they won’t look elsewhere when it comes to a service you can offer them.

Photo by Nathan Dumlao on Unsplash

16/09/2020

Creative brochure ideas for business

Others may think that a brochure is no longer relevant, especially now that everything seems like it’s been digitized. But that’s far from the truth. A professionally designed brochure can be an important lead-nurturing marketing strategy.

A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and persuade consumers to take action. For many graphic designers, creating a quality brochure is a challenge.

“The smell of fresh ink on quality paper is right up there with freshly-baked bread, bubbling ground coffee and that smell of just cut grass”.

When it comes to brochures, Creative i appreciate within the realm of brochure design, it’s all about ideas. Creating the brief, the concept, communicating them in fresh innovative ways and ensuring both imagery and copy are engaging, relevant and memorable. After developing the creative brief our team will shortlist concepts through consideration of purpose, concept, brand alignment, typography and layout.

Once the preferred idea is selected we will develop the design detail and then proof, typeset and provide artwork. In addition to our creative brochure design services we also provide copywriting, photography & translation services.

Photo by Water Journal on Unsplash

16/09/2020

Best colour combinations for websites

The influence of colour on the human brain is a real phenomenon. Whether we consciously feel the effects of it or not, colours have a major impact on how our brain processes information and the world around us.

One thing is clear: when used correctly, colours can have great power over us. And that’s precisely why choosing the right colour scheme for your website is so important. By combining different colours and hues, we can create colour palettes that bring harmony to the design, evoke desired emotions, influence users’ moods, and shape their perception of the brand.

“In branding and website design, colors really matter”.

When it comes to websites, Creative i understand that color is one of the most important elements of a memorable brand – alongside typography, brand name, and graphics.

We know that our brains crave visual information. Crafting compelling visual content that uses the right colors and eye-pleasing design piques users’ interest and locks in their attention long before the information is actually processed. It takes a quarter of a second for the brain to process visual cues, while the average consumer attention span is just 8 seconds.

Photo by Balázs Kétyi on Unsplash

16/09/2020

Annual reports creative concept

One of the simplest and most effective ways to build a strong outlook and positive reputation for your brand is through high-end annual report design. With an annual report, you can share information about your brand with the public, potential business partners, employees, and existing partners.

While you can say a lot about the benefits and values of your company through your advertising and marketing efforts, annual reports can sometimes be more inspiring, and appealing, because they’re based on real numbers that generate trust. Some publicly traded companies are also required to distribute annual reports, so that’s a great excuse to invest in designing a professional one.
“
“An annual report is your flagship document, the one item not to scrimp on”.

Creative i understand that a great annual report is the perfect blend of stunning design, engaging content, and important information. It combines copywriting, imagery, high-end production, and photography into something that makes your business shine, year after year. Whether created as a physical print-out, or a digital representation of your business, it’s important not to overlook the annual report.

Today’s customers are more visually focused than they’ve ever been. That means that using minimal text, alongside powerful graphics in your annual report design will help your message to be more attention-grabbing and interesting. By making sure that the cover, in particular, makes a strong statement, with a design that compels your reader to keep looking and find out more.

Photo by San Kaÿzn on Unsplash

16/09/2020

Why do i need a brand strategy

The benefits of having a brand strategy are far-reaching for both you and your customers. The obvious reason is that a brand helps distinguish you from your competition and makes you more recognisable to customers.

Your brand strategy also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so. Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers.

Not only does it provide consistency for your customers, but it provides a focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives.

“The brand strategy roadmap should align and focus everyone who works on the brand”.

When it comes to brand strategy, Creative i understand that brand is more than your logo, name or slogan - it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, colour palette and slogan, those are only creative elements that convey your brand.

Photo by Annie Spratt on Unsplash

31/07/2020

Tomorrow is the first day of August and Yorkshire Day. As a keen cyclist, I have the enormous pleasure of being able to ride and enjoy the natural beauty of our fair county. With its incredible terrain and countryside, Yorkshire’s has it all.

My passion for design has inspired me to create a poster, to celebrate cycling and Yorkshire. Influenced by the iconic imagery of the 'Tour de France'. With its endless fields of sunflowers, dissected by a raging peloton.
“
Who can ever forget the 'Grandest Depart'? Or the 'Tour de Yorkshire'? Which has exposed our great county to a worldwide audience and rekindled our love for the bicycle? Unfortunately due to current circumstance, it wasn’t to be this year. But that doesn’t stop you from getting on your bike! You won’t have to ride far before your blessed by Gods own county and all it has to share.

Download your FREE PDF Poster using the link https://www.creativeidesign.com/resources and show your pride in our great county.

Address

BD132PE

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+441274460009

Website

http://www.creativeidesign.com/, http://twitter.com/_Creativei, http://www.linkedin.com/pub/darren-hepworth/15/197/26

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