27/05/2026
A deep dive into my newest portfolio piece, KeyStone đź‘€
KeyStone were struggling to show off their quality, precision or credibility using their DIY logo, so they trusted me to transform the brand. At the same time, they also introduced SkyFrame, a sub company to the KeyStone umbrella, so the challenge for this project wasn’t just making a strategic logo suite, but also working out how the logos could work as a system for both brands.
KeyStone and SkyFrame needed to be cohesive, but have their own icons. The KeyStone K became the base of the geometric logo, which then twisted became a platform to support SkyFrame. Once this was approved I refined the typography, built the material inspired colour palettes and put together some modular patterns.
The result is a brand ecosystem that feels modern, trustworthy and premium🤩
Fancy a strategic glow-up for your brand? Hit me up [email protected] ✌🏼