The Marketing Collective

The Marketing Collective The Marketing Collective is a creative marketing agency which aims to connect businesses and people

In case you missed it... Instagram is leaning heavily into local discovery with features like Instagram Map and Nearby l...
12/06/2026

In case you missed it... Instagram is leaning heavily into local discovery with features like Instagram Map and Nearby location feeds, making it easier than ever for users to find regional content. 📍

By pulling public videos and Reels based on geotags, this functionality shifts how users find local experiences, connecting them directly with regional communities right when they are looking for something to do.

For visitor attractions, this is a massive win for driving spontaneous, local footfall. It levels the playing field, ensuring your content surfaces directly in front of nearby tourists and residents looking for real-time inspiration, regardless of whether they follow your account.

Looking for a boost for your marketing strategy? 💌We regularly deliver "Friday Funk" a quick, fluff-free email sharing t...
10/06/2026

Looking for a boost for your marketing strategy? 💌

We regularly deliver "Friday Funk" a quick, fluff-free email sharing the collective expertise, regional shifts, and insider strategies we have gathered over more than 20 years in destination marketing.

It is honest, highly practical, and packed with pure value to help your attraction thrive.

Join the list today to ensure you don't miss the next one: https://mcollective.kartra.com/page/Join-our-list

We see every day how social media is flooded with "growth hacks," but not all of them work for the unique challenges of ...
09/06/2026

We see every day how social media is flooded with "growth hacks," but not all of them work for the unique challenges of managing a business.

Here is TMC's expert rating on five popular strategies to help you focus on what actually drives visitors ➡️

If you like to keep an eye out for new Social Media feats, then you must've heard about Instants... 🤳Running entirely on...
05/06/2026

If you like to keep an eye out for new Social Media feats, then you must've heard about Instants... 🤳

Running entirely on real-time, point-and-shoot imagery that vanishes once viewed, it represents a massive shift away from the hyper-curated feeds we are used to on Instagram.

For visitor attractions, this is a brilliant opportunity to humanise your brand and build a genuine connection with your most loyal local visitors and mutual followers. Because Instants cannot be uploaded from a camera roll, they offer a digital "peek behind the curtain" that audiences increasingly crave!

Here are three ways attractions can master Instagram Instants ➡️

The Hampshire's Top Attractions Big Summer Giveaway is officially live! 😎It’s one of our favourite campaigns of the year...
03/06/2026

The Hampshire's Top Attractions Big Summer Giveaway is officially live! 😎

It’s one of our favourite campaigns of the year, but behind the entries and the massive days out is a lot of hard work.

While our brilliant attraction members have been busy preparing for their peak season, Georgia has been working hard behind the scenes. She has spent weeks coordinating with dozens of venues and testing the backend systems to pull this massive campaign together.

We love running these big regional campaigns because they do exactly what we promise: save our clients time and help them connect with new audiences.

The giveaway is now open. If you fancy winning a brilliant family day out, or just want to see what Georgia has been working so hard on, head over to the website to enter: https://www.hampshireattractions.co.uk/competitions/

For attractions and brands that demand a premier digital presence without the internal strain, we present AMPLIFY.This i...
01/06/2026

For attractions and brands that demand a premier digital presence without the internal strain, we present AMPLIFY.

This isn't just social media management; it’s a full-scale creative partnership. AMPLIFY is our most comprehensive service, designed for those ready to lead their industry with high-calibre visuals and daily engagement ➡️

Recently, LinkedIn officially rewired its algorithm, moving away from fragmented systems to a single, sophisticated AI m...
29/05/2026

Recently, LinkedIn officially rewired its algorithm, moving away from fragmented systems to a single, sophisticated AI model that understands the nuance of our industry.

Here is what this means for your 2026 digital strategy ➡️

We are building our roadmap to shape how UK destinations are presented online over the next 3 years, but we need your in...
27/05/2026

We are building our roadmap to shape how UK destinations are presented online over the next 3 years, but we need your insight to make it count. Take 8–10 minutes to complete our Big Days Out Survey and share your thoughts.

Leave your email at the end, and you’ll be entered to win a £300 Amazon voucher!

The survey closes on 29th May 2026. The lucky winner will be chosen at random and notified via email on 31st May 2026: https://www.surveymonkey.com/r/DaysOutSurvey

Happy Birthday to our brilliant Social Media & Digital Marketing Executive, Georgia 🥳She plans the content, writes the c...
26/05/2026

Happy Birthday to our brilliant Social Media & Digital Marketing Executive, Georgia 🥳
She plans the content, writes the captions, keeps our clients' social media consistent, strategic, and delivers brilliant results.

But even we wouldn't make her write her own birthday post. So here we are.

Behind the scenes, Georgia is currently pulling together the HTA Summer Giveaway for Hampshire's Top Attractions - a campaign that takes serious organising across 70+ member attractions. 2026 is looking like the biggest and best one yet, and that's all Georgia.

Happy birthday from the whole TMC team. We're lucky to have you 🥳

(We're hoping that the heatwave we're experiencing isn't stopping the celebrations!)

There is nothing the TMC team loves more than seeing our partners thrive! We pride ourselves on being a proactive extens...
25/05/2026

There is nothing the TMC team loves more than seeing our partners thrive! We pride ourselves on being a proactive extension of your business, diving deep into every project to ensure your brand stands out.

A massive thank you to our partners for the kind words and the ongoing collaboration. Let’s keep building! ✨

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