Croft MSP

Croft MSP Keeping your team connected with bespoke managed service solutions. At the heart of Croft is an ambitious, and solution-driven team.

Established in 2006, Croft is a B2B telecommunications and managed IT provider, supplying innovative communication and IT services across the UK. Croft currently offers a comprehensive range of fully managed services including business mobiles, connectivity, hosted telephony, business phones, IT services, and cyber protection. Supporting and driving the development of this team, we partner with a

range of best-in-class providers to offer customers leading technology and increase their own productivity. We love to chat, so feel free to give us a call and find out more about how we can help you.

Last week, some of our sales team headed to London for the 8x8 Sales Enablement Day at their HQ, and it was a packed one...
12/06/2026

Last week, some of our sales team headed to London for the 8x8 Sales Enablement Day at their HQ, and it was a packed one!

The day covered the latest solution updates, sales positioning, and a demo of 8x8 AI Studio, the new conversational AI platform that lets you build, deploy and scale AI agents on a single platform - without the usual barriers slowing you down. It was very impressive and we can’t wait to discuss this with our clients.

Beyond the platform, it was a valuable opportunity to align on 8x8's new sales methodology and value map, and to explore how we can work even more closely together as partners.

Lots of great conversations, plenty of new ideas, and a clear sense of where the partnership is heading.

We're excited to bring these future-ready communication solutions to our clients.

A massive thank you to Charlotte Brindle, Azhar Nazir and Justin Macreadie for delivering a great day, it was very much appreciated by the whole team.

Thinking about deploying 8x8 in your organisation, or simply want to understand what it could do for your business? We'd love to help, get in touch with our team or find out more here: https://lnkd.in/engPPtdf

We're incredibly proud to announce that Croft has been named 8x8 's EMEA Growth Partner of the Year for 2026, recognisin...
10/06/2026

We're incredibly proud to announce that Croft has been named 8x8 's EMEA Growth Partner of the Year for 2026, recognising our year-on-year growth and commitment to delivering exceptional outcomes for our clients.

It's the second time we've been recognised by 8x8, and it means a great deal. Not just because of the award itself, but because of what it reflects.

From Unified Communications to Contact Centre…and now AI

At Croft, we've been investing heavily in AI-powered communications solutions, both for our clients and within our own operations. 8x8's platform sits at the heart of that, giving our clients a single, integrated solution for unified communications, contact centre, and intelligent automation.

Whether it's helping a business reduce contact centre handle times with AI assist, improving customer experience through intelligent routing, or enabling remote and hybrid teams to communicate seamlessly, we're seeing real, measurable results.

In the words of Emily Masterton, Global Head of Channel Sales at 8x8, "Croft has been a valued 8x8 partner for a number of years, and this award is a reflection of everything that makes that partnership work. Depth of expertise, a fantastic team, and an unwavering focus on customer success." We couldn't agree more, and we're grateful for her kind words.

Nick Smith, our Chief Commercial Officer, added: To be named 8x8's EMEA Growth Partner of the Year is a tremendous honour, and one that belongs to the entire Croft team. This recognition reflects the trust our clients place in us and the commitment of our people to deliver genuinely exceptional outcomes. We're proud of what we've achieved together and excited about what comes next.

Read the full press release here: https://www.croftmsp.com/news/croft-named-8x8-emea-growth-partner-of-the-year/

Thinking about modernising your communications or contact centre?

We'd love to talk. Whether you're exploring 8x8 for the first time or looking to unlock more from your existing platform, our team is here to help.

Russell Horton officially joins us today and he will be working with our executive team and our investors, Five Arrows, ...
09/06/2026

Russell Horton officially joins us today and he will be working with our executive team and our investors, Five Arrows, to support the next phase of our growth.

He brings over 30 years in UK telecoms, IT, and cyber security, including 26 acquisitions and deep experience of scaling and integrating businesses.

Most recently he was CEO of FluidOne, which he grew from £26m to £110m revenue over seven years through nine acquisitions, while building a world-class service culture. Alongside this he chaired CSA Cyber, growing it from under £1m to £10m revenue and into one of the most accredited cyber businesses in the UK.

At Croft, Russell's focus is helping us deliver our vision: to set the standard for service as one team, expertly delivering future-ready IT, Cyber, AI, and Communications for mid-sized businesses.

He is a strong advocate of secure AI adoption and of the simple principle that has driven his career, that happy, motivated teams deliver great service to customers.

We're looking forward to what we can achieve together.

Are your connected devices working for your business, or just adding complexity? Croft's IoT connectivity solutions help...
09/06/2026

Are your connected devices working for your business, or just adding complexity?

Croft's IoT connectivity solutions help businesses bring those devices together properly. Whether it's payment systems, remote monitoring, or smart sensors across multiple sites, we make sure everything stays connected, visible, and under control.

The Internet of Things isn't just about smart gadgets. It's about using the right devices to gather the right information so your business can run more efficiently and make better decisions. We help you build that connected setup in a way that actually makes sense for how you operate.

Flexible data packages, secure fixed IP options, multi-network access, and global roaming mean your business is covered wherever it needs to be.

Ready to get more from your connected devices? Let's talk.

As an 8x8 partner, we work with their award-winning platform regularly and we're confident in what it can do for busine...
02/06/2026

As an 8x8 partner, we work with their award-winning platform regularly and we're confident in what it can do for businesses that need their communications to improve their customer experience.

brings together voice, video, chat, AI and contact centre tools in one place, the kind of setup that makes it easier for your team to stay connected with customers without things getting complicated.

They've put together a useful read on how businesses can better reach their customers at the right moment.

We highly recommend that you read the article if that's something you're thinking about.

Read it here: https://www.8x8.com/executive-insights/your-customer-experience

27/05/2026

Three suppliers. Four support desks. Five different bills.
And when something breaks? Everyone points at someone else. 👉 👈

Most UK businesses aren't struggling because of technology. They're struggling because of too much of it.

At Croft, one team handles your IT, communications, and mobile. One contact you actually know. One bill you can actually understand.

Technology should help your business, not slow it down with admin and finger-pointing.

Let's simplify things. Contact us: croftmsp.com

Your customers want to reach you on their terms: phone, email, chat, social media, video. The challenge is making sure y...
27/05/2026

Your customers want to reach you on their terms: phone, email, chat, social media, video. The challenge is making sure your team can keep up without anything slipping through.

Croft's solutions bring every channel into one place, so your team can respond quickly, stay consistent, and deliver the kind of experience that keeps customers coming back.

Whether you need a fully cloud-based setup or something that fits around what you already have, we'll help you find the right solution for how your business actually works.

Contact us to find out more https://www.croftmsp.com/solutions/communications-connectivity/contact-centre/

The UK government released their latest findings on cyber security for large and small businesses and it’s not looking g...
22/05/2026

The UK government released their latest findings on cyber security for large and small businesses and it’s not looking good.

Even where some defences are improving, businesses declined on a number of cyber hygiene measures after temporary increases last year.

The study also found a decrease in the number of SMEs undertaking assessments and having a business continuity plan that covered cyber security

Read the full study here https://www.gov.uk/government/statistics/cyber-security-breaches-survey-20252026/cyber-security-breaches-survey-20252026 and then contact us to help secure your business.

Not all cybersecurity solutions are created equal.EDR, MDR, and XDR may sound indistinguishable from each other, but the...
21/05/2026

Not all cybersecurity solutions are created equal.

EDR, MDR, and XDR may sound indistinguishable from each other, but they offer very different levels of protection and support. Choosing the right approach depends on your internal expertise, risk exposure, and operational needs.

Understanding these differences is key to building a resilient security strategy that protects your business around the clock.

Read more https://www.croftmsp.com/article/edr-mdr-xdr-comparison-the-key-differences-explained/

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Foxhole Business Park, John Tate Road
Hertford
SG137NN

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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