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Monday 8am - 6pm Tuesday 8am - 6pm Wednesday 8am - 6pm Thursday 8am - 6pm Friday 8am - 6pm

BY Design

Name: BY Design
Address: 6 Penrod Way, Heysham, LA32UZ, GB
Telephone: +443300435475
Price range: $

Responsive Website Design, Secure Hosting, Website Maintenance & Management, AI Chat Bots & Graphic Would you benefit from a more efficient, reliable service?

Are you a business owner looking to get more from your existing website, make it work harder for you, and give your website visitors a better experience? Are you tired of chasing your web host or developer to get small, crucial updates done on time? Would you like to work with creative web developer who responds to your needs quickly at the first time of asking, and who will provide strategic inpu

t to help you get the best from your website and to provide a great user experience for site visitors? Having spent 16 years building and developing websites, from the very early days of business websites, I have lived and breathed the rapid changes and technological advances that have occurred in this fast-paced sector. I get great satisfaction from the constantly changing nature of my work, including recently developing my own artificial intelligence website chat bot. Yet I am also keen to underpin any development work with a solid consistency, based on the many years experience I have accumulated. The web is always changing, but it has also reached a point where users have pre-set expectations in terms of both layout and functionality, which it is vital to meet in any project. So if you are serious about your website and would like to take the next step in developing it, or even if you are just looking for a better hosting and management service for your existing website, please get in touch.

05/06/2026

Issue #104 - GEO SEO DYK - the latest issue of the BY Design newsletter is out now.

Welcome to issue 104. In this edition, we look at the difference between SEO and GEO, there is a new website for Kirkby Lonsdale Golf Club, we welcome Blackpool & Fylde Glass to BY Design, and share details of the new secure staff portal created for Sonaspection.

Read it here - https://mailchi.mp/ben-yates/geo-seo-dyk

04/06/2026

Our latest customer review from a satisfied client.

“You're the best IT person I've come across since setting up 20 years ago."

Just for context, this refers to IT in the context of solving website issues and hosting, we aren't branching out into IT support services.

View all of our reviews here - https://ben-yates.co.uk/reviews/

03/06/2026

Fifth business month of 2026 completed and another financial year-end done; very happy to see the positive growth of the business during 2025-26.

May saw the launch of new websites for Kirkby Lonsdale Golf Club, Mammoth Scaffolding, MacSiccar, South Lakes Decorating, and Zebra Electrical. We also completed redesign work for The British Pod Company, and welcomed four new clients to the website hosting service.

Looking forward to working with Ecodrive, Andrew Townley Electrical, MJ Bird, HSE Advice UK, and Blue Ocean Tax during the coming month.

Wishing everybody a positive and successful June!

02/06/2026

GEO & SEO - same approach or different?

There has been much discussion over the past 12 months as to whether websites should have separate strategies for SEO and GEO searches.

SEO is search engine based, so this means optimising your website so that it appears in search results for people looking for your service or product e.g. basket weaver Lancaster.

GEO is AI based, so this is about optimising your website for AI bots (LLMs), making it easy for them to crawl and to understand the services or products you offer, and why they should give you a citation. A citation is where the AI bot will reference your business and website in an answer to a customer prompt e.g. who is the best basket weaver in Lancaster.

Search Engine Land recently completed analysis of 150,000 indexed pages to compare organic and LLM performance. Whilst a relatively small sample when we consider the vastness of the internet, the study returned some very interesting conclusions, many of which support our own thinking around this topic.

Key takeaways:

1. Treat SEO and GEO as different disciplines.
2. For GEO, content should be structured in a Q&A format, you are aiming to provide the bot with answers to questions that it can store and reference.
3. Avoid producing generic content, it will be skipped.
4. Avoid producing content that is better referenced elsewhere, unless you plan to research it fully and provide evidencable data.
5. Do share analysis and specific trends that relate to your business, which are evidenced with data.
6. Service and product pages are important for GEO, especially when they contain social proof to back up your claims.
7. For both SEO and GEO, customer reviews are key, this should be a core focus of any website marketing strategy.
8. With GEO, think of each page in terms of a question (or questions), with a summarised answer in a bulleted list, a more detailed explanation of the answer, backed up by data and/or some proof e.g. a review, and then have an overall answer capsule.

You can read the full report here - https://searchengineland.com/seo-geo-gap-ai-search-traffic-organic-traffic-478731

01/06/2026

Website rebuild completed for retail strip out contractors MacSiccar Ltd.

As an existing BYD hosting client, we had been speaking to business owner Barry for some time about revamping their website.

The previous website was a static HTML site, with limited mobile-responsiveness, and didn't give a true showcase of the size, scale and scope of the strip out work they have completed and are looking to take on in the future.

The new website is mobile-friendly, and features a large collection of imagery from recent projects, alongside some specific technical examples, and details of their accreditations and strict health and safety processes.

It also contains a custom post section for adding new projects, and training was provided to allow Shannon to update and manage this section of the website herself moving forwards.

Great to work with Barry and Shannon on this project.

Visit the website here - https://macsiccar.co.uk/

29/05/2026

Secure website portal created for Sonaspection.

The portal is for their global resellers to access marketing and sales assets to support the promotion of Sonaspection products.

Each user has a login to access the website, so that activity can be monitored, including which files are the most popular and who uses the portal most frequently.

The admin team have a master login where they can control all files, folders and categorisation. They can also administrate the reseller user accounts.

The portal has a clean, grid layout, with category filtering on the left-hand-side. There is also a search bar pinned to the top, with a category filter built into it. Finally, we also created an Asset Request Form, where the logged-in user can ask the admin team for a file to be added to the portal.

Since launch last week, the portal already has 14 active users.

Great to work with Amy once again on this project.

27/05/2026

Websites don't do holidays, but hopefully you do!

Your website should not require you to be at work in order to keep business moving; it should still be answering questions, taking enquiries, processing bookings, filtering leads, and giving customers the confidence to act.

That only happens if the right foundations are in place before you go.

A good holiday checklist for your website is simple:

1. Clear service pages - so visitors can understand what you do without needing to call for basic information.

2. Strong contact routes - enquiry forms, email links, click-to-call buttons, and maps all working properly.

3. Automated confirmations - so people know their enquiry has been received and what happens next.

4. Booking or payment systems - where relevant, so sales do not stop because you are away.

5. Fast, mobile-friendly pages - because most people will not wait for a slow site to load.

6. Updated security and backups - so you are not returning to avoidable problems.

7. Analytics and tracking - so you can see what happened while you were off.

The aim is not to remove the human element. It is to make sure your website handles the first stage properly, so you return to useful enquiries rather than missed opportunities.

A well-built website should keep working quietly in the background. Even when you are not!

26/05/2026

New website launched for Kirkby Lonsdale Golf Club.

The club General Manager, Richard, contacted BY Design as he wanted someone to deliver his vision of a new website.

Richard had two clear goals for the site. Firstly, to have a strong visual impact which showcases the stunning course and landscape surrounding the club. This includes a drone-footage video header for the home page, alongside a selection of new, premium quality images throughout the site. Secondly, he wanted the site to be easy for him and the internal team to manage and update. This includes competition results, offers in the shop and through the coaching service, as well as the course status.

This was a very enjoyable project to work on and we are pleased to share the finished result.

It was great to reconnect with Richard too, as we were friends at school some thirty years ago, and used to enjoy playing football at lunchtimes most days. To have the opportunity to work together in a professional capacity brought things full circle.

Looking ahead, phase two of the project will be to streamline the visitor booking system, using some automation and online payment software. Discussions for this are now underway.

Visit the new website here - https://www.kirkbylonsdalegolfclub.com/

22/05/2026

Welcome to Blackpool & Fylde Glass, who have moved their website hosting to BY Design.

Business owner Steve reached out to BY Design following a bad experience. His primary domain name was lost, and the site had been hacked, so it needed moving, repairing, and restoring onto his secondary domain name.

We completed all of the above within a few days, and guided Steve through the process to reassure him.

The process now begins to restore his Google rankings for the website following the loss of the primary domain name. We will also be completing some design updates and adding new content to showcase recent commercial glass jobs across the Blackpool and Fylde area.

Looking forward to working with Steve and the team on this one.

20/05/2026

Our latest customer review from Carole at Sunderland Point Mission Heritage Centre.

“Ben has been exceptionally helpful, patient and understanding in our quest to obtain a new, fit for purpose web site. Once it was launched he gave us a practical session to explain how to edit and manage the site. This was in addition to a video we can keep for future reference and for others who may want to edit in future. We found his help invaluable. We’re very happy with our new website and the service."

View all of our reviews here - https://ben-yates.co.uk/reviews/

Address

6 Penrod Way
Heysham
LA32UZ

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Telephone

+443300435475

Website

https://www.bydsgn.co.uk/

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