Upgrade2

16/12/2023

When talking about the book direct model, almost everyone talks about 'optimisation', whilst focusing on doing work for those visitors that have already come to your website!
What about all these people that have already gone to Booking.com or Expedia?
Well, at Upgrade2 we have a brand new solution, that has something to say about that! Much more to come after January 30th - when we are formally launching something completely new! Stay tuned :)

23/09/2023

OTAs are doing everything possible to continue owning the guest after a reservation is done.
Below an example of an voucher (numbers hidden), aiming to get your guests to continue spending in the OTA's ecosystem, when staying at your hotel.
UP2 helps not just convert better whilst increasing guest satisfaction, but also actively bring guests from the indirect, to the direct channel!

20/09/2023

No two hotels are identical. It only makes sense that your offers are unique too!

09/09/2023

The screen cap below shows conversion from lookers to bookers (of ancillary products).
Over a third of guests booking an ancillary product or service!
Many thanks and hats off to Sea Spray for their creative, meaningful and helpful offers, that compel their guests to remain engaged with them. They are also the first hotel that included the www.upgrade2trees.com product in their guest options...

25/04/2023

Very happy to let you know that our favourite CEO Vladimir Martinov will be attending , and very much looking forward to seeing everyone there!
🙂

06/04/2023

To all our industry friends, we wish you a very happy Easter, and happy upselling! :) 🥚🎈🐣🐰

25/03/2023

To all who observe Ramadan, we send you our warmest wishes.

28/11/2022

There are few golden rules we like to follow when helping our make sales a truly positive experience.
In this 4th educational article by UP2 , we discuss the overarching guideline of . From deciding the frequency of e-mails to be sent out, all the way to the volume/number of and ancillary sale offers that should be included in your hotel's communications, a healthy respect for the guest is a wonderful and effective guideline, that actually drives excellent results!
https://www.upgrade2.co.uk/news/2022/11/27/rule-4-resepect-your-recipient 😉

In this 4th educational article by UP2 , we discuss the overarching guideline of respecting the guest. From deciding the frequency of e-mails to be sent out, all the way to the volume/number of upsell and ancillary sale offers that will be included in hotel communications, a healthy respect for the

20/11/2022

There are few golden rules we like to follow when helping our make sales a truly positive experience. Today we want to talk about minding the ‘why’ of each communication.

RULE 3 is all about the content of your offer. Specifically, it is about hoteliers structuring and wording their offers in such a way, that they are answering a very significant question on behalf of their guests:

‘Why should I buy this’?

Thinking about the previous two rules in this series of articles (1. looking at numbers across our audience, and 2. timing of the offer), we can even improve on this question by phrasing it like this:

‘Why should I buy this, now, and here?’.

Click below to find out why we think that this rule 3 of for high conversions will help your hotel increase its , whilst simultaneously boosting .

In this - Rule 3 - of our new educational series, we propose a structured approach to explain to guests why they should buy something here and now. by answering this simple question before you even formulate the wording of an offer, your hotel's ability to upsell at high volumes will become signific

06/11/2022

The next article on proficient online upselling techniques for hoteliers is here!
In this - Rule 2 - of our new educational series, we propose a structured approach to deciding which add-on and service should be offerd, based on the timing of your messages. By splitting the timeline into separate actions for booking, post booking, lead-in, arrival and post-arrival time segments, hoteliers can reap strong benefits by offering to their guests what they are most likely to appreciate, whilst increasing revenues and review scores!
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Selling Ancillary Poducts for Hotels Rule 2. - Time it well
https://www.upgrade2.co.uk/news/2022/11/6/rule-2-timely-ancillary-sales

In this - Rule 2 - of our new educational series, we propose a structured approach to deciding which add-on and service should be offerd based on the timing of your messages. By splitting the timeline into separate actions for booking, post booking, lead-in, arrival and post arrival segments, we can

30/10/2022

Read our of for . In this post we highlight the value of listening to your own guests who are bound to tell you exactly what it is that is needed and what not.

There are few golden rules that we always follow when helping our hotels make ancillary sales a truly positive experience. And by that we mean meaningful for everyone involved - both hoteliers and guests alike. From meaningful offers, to reasons to book now, to impeccable personalised content and timing, putting an offer in front of a guest’s eyes is both an art and a science. In this article we tackle Rule1 - listening to what the numbers tell us.

In this - Rule 1 - of our new educational series, we explore the need to do what marketing has been teaching us for several decades: listen to the market. What are your existing customers telling you? Which products and services are needed? Why does that makes sense? Can you repeat the experience and if yes, should you offer it to everyone, or are there segments that would be better suited to the offer?

See our post directly on our website: https://www.upgrade2.co.uk/news/2022/10/30/selling-ancillary-products-and-services-productively-listen-to-what-the-numbers-tell-you

02/05/2022

Our strategy has always been built around making the life of hoteliers (and specifically, hoteliers who care) easier. Today, this becomes a true mission statement, as we introduce a product for which we couldn't be any more excited! We have created a superb green stays option called Upgrade2 Trees. The product is now available to all our hotels, straight 'out of the box'! It is designed to enable guests to book an upgrade that plants trees (either 'free' by opting to not have their room serviced one day, or paid for normally).
You can find more information our website here: https://www.upgrade2.co.uk/news/2022/4/3/up2-empowers-hotels-to-show-their-guests-a-green-light