03/02/2023
Clarks: The power of brand repositioning…🍒
I just love love love these ballsy event graphics I worked on for British footwear brand, Clarks a while back.
Clarks successfully re-positioned themselves in the market to appeal to a younger audience by modernising its image. It’s certainly leaps and bounds away from the beige brigade. Clarks sales increased because they changed perception of the brand through sharp design and clever strategy and messaging.
Important to add that the logo has changed only once since 1879.
Commissioned by: Apple Peel Productions for client Clarks
Brief: To produce artwork for large scale print graphics, conference materials and supporting digital assets for a conference in Liverpool using supplied artwork.