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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

DeType

Web Design • Web Development • Brand • Creative Design • Strategy • UX/UI • Motion • Content Brand • Creative Design • UX/UI • Motion • Online • Print

13/05/2026

What's your substance?

Your brand is so much more than just the logo, it's the personality of your business, the part people remember. And while your logo is only one small part of that, it should still be distinctive, meaningful, and build on genuine relevance.

Your logo is only a small part of this, but it should be recognisable; it needs to be rooted in relevance and substance.

What's the story behind your logo and brand?

29/04/2026

IPS Power are a UK-wide power infrastructure specialist delivering complex cable installation, civil engineering, and emergency works across high voltage environments.

Their previous website no longer reflected where the company stood as a business, and their reputation was not communicated effectively online.

We designed and developed a bespoke, scalable website built around their current position and future ambitions.

Functionally, the site was built to support business growth. Clear customer journeys and well-placed CTAs improve engagement and data capture, supported by GDPR compliant contact forms integrated with the client's CRM.

The final result is much more than a new website...
.. it's a digital platform that empowers them to present their expertise and guide their audience.

Want to explore their site? 👉️ https://www.detype.com/project/ips-power/

Think power partner, think IPS Power.

Think website, think DeType.

23/04/2026

Hari (aka our efficiency engineer)

Hari is our WordPress Developer, specialising in custom-coded builds that are as fast as they are flawless.

Since joining DeType in 2022, Hari has become the engine behind our development efficiency, not only building high-performance sites but also leading our Maintenance division to keep everything running smoothly long after launch.

Hari lives by a strict "zero-tab" rule: no clutter, no chaos, a spotless desktop. (Sam's desktop is his biggest nightmare!)

Think speed, think structure, think zero tabs open... think Hari.

17/04/2026

Laxman (aka the problem solver)

Laxman is our Full Stack Developer, working across the entire web development spectrum to turn complex ideas into seamless digital experiences.

Laxman has played a key role in some of our most ambitious builds and thrives on the "unsolvable", breaking down complex problems and rebuilding them into clean, working solutions.

Thanks to his daughter Laxman gets to relive his childhood... even if it means learning all the new rhymes and stories with her!

Think logic, think persistence... think Laxman.

14/04/2026

Happy birthday to Richard! 🎉

25+ years ago, Richard met Sam on the DJ scene... fast forward to today, and he's still mixing things perfectly, just now it's client relationships and business growth!

Thanks for everything you do, Ric. Have a great one!

07/04/2026

Lowry Lighting are a long-standing controls specialist and a platinum partner of Signify, leading in complex solutions for hotels, education, and B2B clients.

Their existing website, however, didn't reflect the scale, capability, or ambition of the business.

The solution:

We repositioned the business online, making it clear who they are, what they do, and why they're trusted, as well as ensuring separate pathways to guide contractors and end users to the right info.

The result:

A website that positions the business as a confident, reliable partner and a scalable platform ready for future features such as e-commerce!

Think lighting solutions, think Lowry Lighting.

Think website. Think DeType.

02/04/2026

Purvasha (aka P)

P is our Senior Digital Designer, the creative engine powering DeType's most impactful digital projects. She leads the projects from start to finish, managing assets and internal communications to keep every project perfectly on track.

Since joining us in 2017, P has built a reputation for meticulous, process-driven design!

Fun fact: P doesn't know how to ride a bicycle yet, but is planning on learning soon! 🚲️

Think organised, think precision, think calm control... Think P.

31/03/2026

It's been a busy one! Let's catch up...

1. A whole lot of GIVE Northants love this month, starting with our rebrand launch night. For anyone who hasn't been keeping up, GIVE Northants is all about boosting local impact. We've rebranded with a new look but the same big heart. 💛

2. Sam and Tracey took to NL Radio to share what GIVE Northants is all about!

3. Quality catch-up with Kris from Velo!

4+5. Sam earned his 1 million giver badge at BNI 🏅

6. New DeType motto: Surround yourself with people who gift marmite 🧡

7. Kettering town game! Community spirit was thriving even in the rain.

How has March treated you? Roll on April!

20/03/2026

Sam (aka Samas)

Sam is our Founder & Creative Director, the brains behind our strategy, creative direction, and the brands we love to bring to life.

With a background in branding, graphic design, web design, and UI/UX, Sam founded DeType in 2012 after freelancing and leading creative in several Midlands agencies. His favourite part is creating strong brands that perform beautifully.

Fun fact: Sam's mum's cousin, Charlie Morgan, was Elton John's drummer at Live Aid... and wrote the music for The Bill!

Think creative, think storytelling that performs, think 1000 tabs open... think Sam.

17/03/2026

Are you a Northamptonshire business?

When Northants Community Aid reached a natural turning point, they knew their brand needed to reflect not just who they were, but where they were heading.

The existing name and positioning didn't fully communicate: the directness of their impact, and their ambition to grow a stronger network of local business supporters.

We worked closely with all the trustees to refine the charity's positioning, and we ended up with the name Give Northants. A name that's clear, action-led and geographically grounded. It puts generosity at the forefront and makes the mission instantly understandable.

Alongside the new name, we supported the rollout with refreshed messaging.

Give Northants raise funds from local businesses and initiatives across Northamptonshire who want to support many charities with one regular donation.

Check out their full rebrand journey here: https://www.detype.com/project/give-northants/

If you're a local business, Give Northants would love to have you involved. Take a look at how you can get started here: https://givenorthants.org.uk/

Address

35 The Business Exchange, Rockingham Road
Kettering
NN168JX

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

https://www.detype.com/

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