43 Clicks North

29/08/2026

26/08/2026

There's data you're losing every week if you don't do this ↓

Search Console now connects to your social accounts and shows the exact searches behind your views, clicks and impressions.

It only builds from the day you link it up, with nothing backdated.

So make sure you go and connect your accounts!

24/08/2026

The answer wasn’t in Google Ads, and it wasn’t in Meta either ↓

NOTCH had raised their free shipping threshold from £40 to £75 to protect profitability. But it actually did the opposite.

AOV barely moved, add-to-cart fell 22%, and CAC rose 68%.

The threshold had outgrown the product pricing, so free shipping stopped feeling achievable.

The real constraint on growth usually sits outside the ad account.

👉 Swipe to see what we found and what changed.

21/08/2026

Nobody leaves a gig humming the soundcheck ↓

They leave with the encore stuck in their head, and the whole set gets remembered through it.

Copy works the same way. But most pages spend everything on the opening, then trail off with a "Learn more" that couldn't close a door, never mind a customer.

✍️ Will on what a gig in Lisbon taught him about endings.

19/08/2026

You don't have a conversion problem (you have a confidence problem) ↓

Every question your page leaves open is a reason to go away and think about it.

Four answers build confidence: what is this, how does it help me, why does it exist, why is it right for me. Miss one and the visitor fills the gap with doubt.

💡 Andy on why lower uncertainty, not louder copy, is what drives conversion.

17/08/2026

Most brands don't lose money on the click; they lose it a second later ↓

Your product page is built for someone who's already decided, and most of your traffic hasn't: sceptics, comparison shoppers, people still working out whether they've got the problem at all.

Post-click isn't a landing point, it's the rest of the persuasion. Handle the objection, build the conviction, then ask for the sale.

💡 Andy on why mixed-intent traffic needs a page that sells, not a page that lists.

14/08/2026

Your best-performing ad is quietly capping your growth ↓

Scaling a winner isn't creating new demand, it's asking Meta to find more of the same people. Eventually it runs out.

That's why performance softens rather than collapses. New angles create new signals, and new signals unlock new audiences.

💡 Andy on why scaling one angle shrinks your opportunity.

How long has your account been riding one winner? 👇

12/08/2026

Ain’t no mountain high enough? 🏔️

On September 12th, we’ve got our alarms set for 4am to tackle the Yorkshire 3 Peaks for the third time!

This time, we’re raising money for the fantastic CatZero Humber, who help people of all ages overcome personal barriers and move into education, employment, or training.

10/08/2026

Your landing page looks great (that's the problem) ↓

Because "looking great" is where most redesigns stop, and it's not why anyone buys.

People convert when they feel ready to move forward. Pages built to answer questions and remove doubt do that; colours and spacing don't.

💡 Andy on why a landing page is a decision-making journey, not a design project.

Design or copy: which one gets the blame when conversion dips? 👇

07/08/2026

Your best ad might be the one you killed last week ↓

Seven days live doesn't mean a test is finished, and a promising start doesn't make it a winner.

Tests should end when the data says so, not the date.

Without a benchmark you're not deciding, you're guessing.

💡 Ryan on why benchmarking beats gut calls.

Save this for the next time someone asks why the test is still running.