25/08/2026
Every sport fan knows the feeling: game day arrives, and your phone gets blasted with five generic push notifications, three bulk emails, and an offer for a shirt you bought three weeks ago. 📲
In sports tech, the issue has never been a lack of fan communication; it’s a total lack of relevance. Too many broadcast messages mean less attention, weaker engagement, and missed revenue opportunities.
That’s exactly why we engineered ROAR. 🐆
We built ROAR as a single, intuitive platform to replace fragmented toolstacks and give sports organisations complete control over the fan engagement journey.
What Yellow Panther brought to the product & our approach:
🎯 Granular Audience Segmentation: Build hyper-relevant fan cohorts using live behavioural data, ticketing history, and user attributes, no more one-size-fits-all broadcasts.
📲 Rich Media & Deep Linking: Deliver rich notifications (video, dynamic carousels, CTA buttons) that drive fans directly to deep-linked app screens or ticketing URLs to convert instantly.
⏰ Automated Scheduling & Previews: Set up recurring matchday triggers and review content previews across iOS and Android before going live to guarantee brand quality.
📊 Real-Time Analytics: Clear, actionable dashboards to track delivery rates, open rates, and click-through conversions so sports teams actually know what’s driving ROI.
At Yellow Panther, our philosophy is simple: cut through agency fluff, eliminate tech friction, and build modular products that turn casual fans into lifetime supporters. ⚡️
💡 Want a tour of the platform? If you’re a sports rights-holder or marketing team looking to clean up your fan comms, DM us for a quick 10-minute live demo.
Quick question for the sports tech community: How is your team currently tackling fan notification fatigue during peak matchdays? Let’s chat in the comments! 👇