Fleek Marketing

Fleek Marketing Fleek Marketing specialises in digital training, consultancy and campaigns. Deeply rooted in SEO jrc.agency is an award-winning digital marketing agency.

Web design | Web development | Search SEO | Social | Content marketing | Ecommerce | http://jrc.agency

07/09/2026

A pattern we keep seeing when we take on a new client.

Somebody in the business is re-explaining the whole company to an AI tool every morning. Pricing, customers, what was agreed at the last review. Typed out again, slightly differently, by whoever happens to be doing the job that day.

It is invisible work. It never appears on anyone's timesheet and it quietly caps what the tool can ever do, because you cannot build on something that forgets you overnight.

The fix is not a better subscription. It is writing the context down once, in a place the system reads before it starts. It is the least interesting hour of any engagement we run, and it changes the output more than anything else we do that month.

Jonny is unpacking the whole thing at Leeds Digital Festival, 8am on Monday 21 September at the NatWest Accelerator. Free.

Interested to hear whether this rings true for anyone running a small team.

Want to elevate your business to the next level? Discover the 6 Top Strategies for Building a World-Class Business from ...
04/09/2026

Want to elevate your business to the next level?

Discover the 6 Top Strategies for Building a World-Class Business from my interview with Sandy Domingos-Shipley! 🌟

In this insightful blog, we cover:
🔹 The importance of customer focus
🔹 Effective leadership tips
🔹 Creating a winning marketing strategy
🔹 Building strategic partnerships
🔹 Leveraging technology and automation
🔹 The power of storytelling in business

Don't miss out on these actionable insights!

Read the full blog, check the comments section for the link!📈

⬇️⬇️⬇️

04/09/2026

We hear it a lot: "we tried AI and it didn't do much". Usually it is not the AI, it is being asked to do the strategy instead of the graft. Jonny wrote up what actually works with AI in your marketing. Worth a read. What has your experience been?

03/09/2026

The same pen becomes priceless with the right story.

A pen owned by Madonna is worth more than an identical pen from a drawer. 🎤

Why?

Because of the story attached to it.

The association.

The meaning.

That is a useful reminder for businesses.

In crowded markets, products and services can start to feel very similar. 👀

If buyers cannot see a meaningful difference, they often compare on price.

But brand helps create that difference.

It gives people something to remember.

It can build:

✅ Trust
✅ Preference
✅ Emotional connection
✅ A stronger reason to choose you
✅ Value beyond the functional product or service

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

Why brand matters more in an AI world, with Sandra Phillipson

Full episode link is in the comments 🎧

Do you think people buy the product, or the meaning behind it?

02/09/2026

A toy money box taught me more about brand loyalty than most campaigns.

When I was seven, I opened a Halifax account and got one of those little house money boxes. 🏦

It was simple.

But it stuck.

And that is the point.

Great brand experiences are not always huge, expensive or complicated.

Sometimes they are small moments that create a strong memory.

That memory can influence how people feel about a brand for years. 👀

For businesses, this matters.

Your brand is built through every interaction:

✅ The first impression
✅ The onboarding experience
✅ The follow-up
✅ The little details
✅ The feeling people are left with
✅ The stories they remember

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

Why brand matters more in an AI world, with Sandra Phillipson

Full episode link is in the comments 🎧

What brand experience has stuck with you for years?

01/09/2026

AI can copy your category. It cannot critique your brand like a human.

AI tools can be incredibly helpful for marketing.

But when it comes to brand, there is a risk. 👀

If everyone in your sector asks AI for branding advice, many businesses may start sounding very similar.

Professional.

Clear.

But not very distinctive.

And brand needs distinctiveness. 🚀

It needs:

✅ Human judgement
✅ Customer understanding
✅ Commercial context
✅ Personality
✅ A clear point of view
✅ The confidence to sound different

AI can help generate ideas.

But it should not be the final decision-maker for your brand.

That is where human critique matters.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

Why brand matters more in an AI world, with Sandra Phillipson

Full episode link is in the comments 🎧

Would you trust AI to shape your brand, or only support the process?

31/08/2026

Your best blog posts might be under-optimised.

If you have articles already getting traffic, they may be the best place to start. 👀

Instead of only creating new content, improve the content that is already working.

Look at your top-performing posts and add:

✅ Updated statistics
✅ Recent trends
✅ Credible citations
✅ Useful external links
✅ Internal links
✅ Expert references
✅ Clearer examples

This can help strengthen trust and authority.

It also gives you a good reason to reshare older content. 🚀

AI search tools can help find useful sources, but always verify them before adding anything to your website.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

When did you last update your best-performing blog posts?

28/08/2026

Your phone might already be your best content assistant.

Before signing up for another transcription app, check what your phone can already do. 👀

Many modern phones now have built-in features for recording, transcribing or summarising audio.

That can be really useful after meetings, events or client conversations.

Because those conversations often contain:

✅ Great questions
✅ Useful answers
✅ Common objections
✅ Project lessons
✅ Event takeaways
✅ Helpful explanations

With a transcript, you can turn that insight into:

Website FAQs.
Blog posts.
Round-up articles.
Reports.
Social posts.
Sales resources.

But use it properly. 🔒

Always get consent where needed.
Protect confidential information.
Remove client details.
Check where recordings and transcripts are stored.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Are you using meeting transcripts to create better content?

28/08/2026

Your image is the movie poster for your content.

Before someone reads your blog, page or post, they usually see the image first. 👀

That image can make them stop.

Or scroll straight past.

So treat it with care.

Ask yourself:

Would my ideal client understand this?
Does it support the message?
Does it feel relevant?
Does it look credible?

Then make sure the basics are completed properly:

✅ Image alt text
✅ Image title
✅ Clear file name
✅ Relevant visual
✅ Message aligned to the right audience

This helps with accessibility, engagement and search visibility.

But most importantly, it helps real people understand why your content matters. 🚀

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Do you choose images strategically, or leave them until the end?

27/08/2026

Your homepage has five seconds to earn attention.

When someone lands on your website, they should quickly understand:

✅ What you do
✅ Who you help
✅ Why they should choose you

If they can’t, your homepage headline may be costing you enquiries. 👀

A good value statement should be clear, simple and written in your customer’s language.

Not packed with jargon.

Not trying too hard to sound clever.

Just useful.

Try this exercise:

Read your homepage headline out loud.

Then ask:

“Would my ideal client instantly understand this?” 🤔

If not, rewrite it.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Does your homepage pass the five-second test?

Address

5 Carrwood Park, Selby Road
Leeds
LS154LG

Opening Hours

Monday 7am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 11pm
Sunday 7am - 11pm

Website

Alerts

Be the first to know and let us send you an email when Fleek Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Fleek Marketing:

Shortcuts

Share