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LNET Digital

Name: LNET Digital
Address: Dock, Room 120, 75 Exploration Drive, Leicester, LE45NU, GB
Telephone: +441163195626

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LNET Digital

Experienced Ecommerce Digital Marketing Agency helping ambitious brands skyrocket their sales.

22/02/2024

We used biometric analysis of eye movement and facial recognition to discover emotions across the user journey compared to the competitors of "Pash Classics", a furniture specialist, to determine where CRO could be increased. 👀

The two big standouts in need of focus were:

- Navigation, particularly the Mega menu
- Smaller pain points in the basket/checkout

Using the three steps: Plan, Test and Action, we were able to increase sales/conversions by 14% ! Thousands of pounds were saved on short-term web development, zero extra advertising spending and a lifetime value was estimated at £2 million! 📈

Read more about this case study here: https://buff.ly/3IbnVI9

18/02/2024

When User Experience (UX) improves customer experience (CX), it may significantly increase a company’s ROI, as good UX investments enhance customer satisfaction. In time, satisfied customers become loyal, which is vital to a company’s success and is its very reason for existing.

A good website UX gives customers and users the ability to:
- Find information quick and easy on your website.
- Complete any desired tasks with much ease.
- Search Web pages without any difficulty.

On the other hand, good CX gives customers and users the ability to:
- Have a good and professional interaction with your company.
- Feel positive about their overall experience with your brand and everything associated with it.

Read more about UX & CX in our blog: https://buff.ly/42GWWxU

15/02/2024

The future of advertising, Biometrics, once reserved for security and authentication, is now a game-changer in marketing. By analysing subtle physiological cues, advertisers can decode customer reactions to adverts with unprecedented accuracy. This feedback empowers brands to tailor future campaigns with precision, ensuring they resonate deeply and drive your desired outcomes.

Read more on how biometrics is reshaping the advertising landscape and creating more personalised, effective strategies:

https://buff.ly/49yYxIg

09/02/2024

How can you understand your user's experience whilst they navigate your mobile app or website? 📱 👀

Mobile applications have become an integral part of our lives in today’s digital landscape. With millions of apps available, creating a seamless and user-friendly experience is crucial for success. This is where mobile app user testing comes into play!

Eye movement analysis (or eye tracking) is a subset of biometric UX testing, which involves tracking users’ eye movements as they navigate through a mobile app. Our software identifies the pupil of the participant, allowing us to track and record the precise movements of participants’ eyes as they interact with your content. This technique provides insights into where users focus their attention, how they read content, and which elements attract their gaze the most.

Developers can make informed design decisions, create more intuitive interfaces, and deliver an exceptional user experience by understanding where users focus their attention and how they emotionally engage with your mobile app.

As the digital landscape evolves, integrating these cutting-edge techniques into user testing methodologies will become increasingly essential for app developers and designers aiming to stand out in a competitive market.

Read the full blog post here: https://buff.ly/498zfkh

08/02/2024

From customers’ reactions to your new video to online buying journey, emotional responses to your new product image and description. Our Biometric Research will tell you the truth.

Media you can use for testing:
- Image 🖼️
- Video 📽️
- Website 💻
- SAAS User Interface 🧑‍💻
- Advert 📝
- App or Prototype 📱

Collect behavioural insights to make data-based decisions. During our discovery meeting, we’ll discuss your current situation and establish the right test for you and your business.

Find out more here: https://buff.ly/3vrEHjt

05/02/2024

Smile! 😀 In addition to eye tracking, we can also monitor a participants’ emotional responses. These responses are identified with facial expression analysis through our software which identifies and tracks Action Units such as brow rise, nose wrinkle or lip rise and associates these Action Units to emotional responses. This helps us understand the feelings and reactions of participants during the experience of moving through your site.

With this information you can make real changes to your website or mobile app in order to improve CRO and therefore ROI.

01/02/2024

Eye-tracking UX research involves using technology to measure where people are looking and the movements of their eyes as they navigate your website. The eye-tracking technology will measure various factors, such as pupil dilation, point of gaze, and blinking. 👀

To make the most of the information, you will need to have a clear idea of what you want to test. You will need to design the test to answer the specific questions you have about your new website or site optimisation strategy, these can include:

- How much time does a user spend on the page?
- Can visitors find what they are looking for when following a specific task?
- Can users navigate around the site correctly?
- Does a new design element draw their attention?
- Where are your users encountering difficulties?

30/01/2024

That's right! According to a study at Stanford University, 94% of first impressions are related to design and therefore your website.

The effectiveness of your User Experience and User Journey directly effects your CRO and ROI. Check out our website to see how we can optimise your website using the latest UX Biometrics analysis technology 🖥️

https://buff.ly/3vrEHjt

08/11/2023

📈 Step 5: It's the grand finale! We present a detailed report with actionable insights to enhance your user experience, complete with graphs and charts showcasing users' journey data. Ready for a transformation? 🚀📊

06/11/2023

📊 Step 4: Let's crunch the numbers! We study data for patterns, gaze movements, and emotional triggers, revealing your users' feelings.

03/11/2023

👁🧐 Step 3: The magic happens! We analyze participants' gaze with Eye Tracking and decode their emotions through Emotion Analysis. Explore the power of understanding user reactions in real-time! 🤓🔍

01/11/2023

👥 Step 2: Meet your real-life audience! We recruit participants who mirror your target users. It's time to kick off your UX experiment. Are you excited? 🚀

Address

Dock, Room 120, 75 Exploration Drive
Leicester
LE45NU

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441163195626

Website

https://www.lnetdigital.co.uk/

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