Ingenious Design

14/07/2026

Ingenious are proud to have collaborated with Eastern Pacific Shipping Pte. Ltd. (EPS) once again to design their 2026 Environmental, Social and Governance (ESG) report, entitled “Turning Progress into Impact”. EPS are one of the world’s leading owner-operators with a fleet of over 350 vessels and the latest ESG report reflects another year of meaningful progress across environmental, social and governance priorities to help shape a more sustainable maritime future. Achievements of the past year include advancing practical decarbonisation through alternative fuels, wind-assisted propulsion and digital optimisation as well as a strong focus on enhanced crew wellbeing initiatives.

Brand is important to EPS and the brand guide Ingenious developed for them has evolved to provide a strong visual identity. It is a bigger report than last year with a refreshed look and feel including use of newly created iconography and curved graphics which mirror the EPS logo and help organise and divide content. Graphs, tables and infographics simplify and clarify complex information and quotes are used to highlight key facts. The attractive blue and gold colour palette is enhanced throughout with stunning colour photographs, all supplied by EPS.

We are delighted with the end result which is clear, professional, impactful and colourful. The full report is available to view on EPS website here https://www.epshipping.com.sg/esg/

13/07/2026

Keep cool and carry on! As always, Ingenious Design stays cool, calm and collected despite the latest heatwave.

We are lucky to have a beautifully air-conditioned studio so temperatures at work are actually far more comfortable than at home. We are also taking full advantage of the fact that July happens to be National Ice Cream month!

So - apart from the occasional ice cream break - it’s business as usual at Ingenious!

09/07/2026

Ingenious loves the giant Lego World Cup trophy which has gone up in Rockefeller Plaza, New York. Football legend Cafu and a group of fans slotted the last bricks into an 8.47-meter-tall build made from more than 1.36m pieces - one of the largest Lego structures ever made!

"The goal of the Lego World Cup Trophy is to unite people through the love of football and play" said Lego senior designer Christophe Vietti. It’s also a great example of the most significant brand moments of the 2026 FIFA World Cup coming from physical spaces where fans can connect, rather than from paid sponsorship boards. You can buy visibility but true recognition comes over time through a system of assets working together to create a strong presence.

The 25:1 scale model is an enlarged version of a commercially available 1:1 size Lego World Cup trophy that was launched ahead of this year's tournament.

As far as we’re concerned, it’s branding genius! Find out more here https://www.dezeen.com/2026/07/09/lego-giant-world-cup-trophy/

Toy brand Lego has unveiled an 8.4-metre-high replica of the World Cup trophy outside the Rockefeller Center in New York.

07/07/2026

Ingenious always enjoys collaborating with walking charity, The Ramblers, and we have recently designed a couple of online publications which support the valuable work their maintenance teams carry out on our national network of paths.

The Ramblers Path Maintenance handbook sets out the charity’s eight guiding principles for volunteers and team leaders to keep safe when working on paths and land with access rights, and the Tools and Equipment Guidance booklet explains the requirements and recommendations to safely use all types of tools for path maintenance work.

We designed both handbooks in the Ramblers’ brand style with clearly defined sections, attractive tables and diagrams, plenty of colourful photographs and important safety precautions highlighted for extra clarity, so that all information is conveyed in an engaging and clear way.

Ingenious are very happy to support the Ramblers in the brilliant work they do across the country to open up the outdoors for everyone to enjoy.

06/07/2026

The 2026 Tour de France is the 113th edition of the most famous and prestigious cycling race in the world. It started on Saturday 4 July and runs until 26 July. Ingenious creative director and cycling enthusiast Glenn Carter will be avidly following each stage, but is also keen to draw attention to the race’s creative and stylish visual identity encapsulated in its simple, elegant logo.

Originally designed in 2003 by French graphic designer, Joel Guenoun and updated in 2018, the logo perfectly captures the spirit and essence of the race with its clever hidden cyclist motif within the wordmark. The yellow circle not only forms the front wheel of the bike, but also represents the sun and summer timing of the race as well as the iconic ‘Maillot Jaune’ (yellow jersey) worn by the race leader.

The custom typeface in brush-like style conveys the dynamism, movement and athletic intensity of the Tour and an angled tilt to the letters also captures the forward motion and gruelling uphill gradients experienced by the riders.

Working across all platforms with a strong connection to previous iterations but updated for the digital era, the visual narrative instantly communicates what the Tour de France is all about – cycling hard and fast, the iconic yellow jersey and French heritage – all within a single, memorable and stylish logo design. It’s a classic!

02/07/2026

Ingenious regularly supports Golar LNG with design work and recently we have been working on a series of new illustrations of their upcoming Mark II FLNG (Floating Liquefied Natural Gas) vessel which is currently under construction. We have previously created various illustrations of Golar’s vessels for use in reports and other marketing materials, but we are excited about the latest versions which are a bit different.

The new illustrations are more technical artist’s impressions of the Mark II, showing different aspects of the vessel’s anatomy including aerial views, front and side elevations. We have also developed a new adaptable ‘ocean wave’ illustration, supplied as a transparent PNG allowing background colours to fade to clear, on which vessel images can be overlaid.

Our new illustrations are bang on brand and are not only decorative and celebratory, but also informative and intended to act as tools for the team at Golar to use in a wide range of collateral. We can’t wait to see them incorporated into Golar’s marketing materials and look forward to seeing the Mark II in action when it is completed.

25/06/2026

Ingenious loves this Don Draper quote which could be taken as the ultimate creative philosophy.

The fictional protagonist of TV series, Mad Men, Draper is the charismatic creative director at a prominent Manhattan advertising firm during the 1960s. Many of his quotes have lived on long after the series, but this is the one that resonates most with us.

It’s about distilling a complex idea to its very essence in order to deliver an impactful message – something we try to do every day!

22/06/2026

In the Insights section of our website, we periodically shine a spotlight on members of our small but perfectly formed design team. Today is the turn of Juno, Ingenious director Sharon’s beautiful Hungarian Vizsla, who is a regular visitor to the studio.

We’ve conducted a fun Q&A to find out a bit more about Juno and here’s a taster…

What do you consider to be your greatest achievement?

Keeping the office safe from mice and spiders and looking after the Ingenious Team, protecting them from strangers when they try to come into the studio.

Describe your perfect day

Going for a long walk, chasing a few pheasants and swimming in the lake to cool off.

Get to know Juno even better, including her guiltiest pleasure, most embarrassing moment and her most treasured possession in the full version on our website https://www.ingeniousdesign.co.uk/resources/ingenious-team-juno/

18/06/2026

Ingenious are always pleased to collaborate with the Association of Noise Consultants (ANC) and we have recently enjoyed creating a new look for materials to support their annual Acoustic Awards.

The 2026 Awards took place on 16th June at the ANC’s Annual Conference in Manchester, where the shortlisted entrants presented their work. Results were announced at a dinner the same evening and the awards presented. The awards promote and recognise excellence among UK acoustic consultants and look for examples of work that displays innovation, and originality in acoustic design or approach to a particular project.

As on previous occasions, ANC asked Ingenious to design a series of case studies to illustrate the winning projects. We were more than happy to work on creating a new design for this year and are pleased with the result which is smart, informative and professional.

Congratulations to the winners in each category and all shortlisted entrants!

16/06/2026

We all know how product packaging influences our buying decisions. In the same way, your brand identity can be seen as the ‘packaging’ of your company, conveying important messages about your values and purpose and impacting your audience’s behaviour.

Great design and a carefully constructed and consistent visual identity can create a competitive edge and set even a small business apart from a major brand.

Explore how Ingenious Design can help your organisation stand out www.ingeniousdesign.co.uk