Ingenious Design

02/06/2026

It’s Volunteers Week and Ingenious is proud to give a big shout out to our designer, Kirsty Guy and her family, who have been part of the RNLI for four generations!

Kirsty’s husband, Dan (who she met when she was volunteering herself) has been with Eastbourne RNLI for almost 30 years and Dan’s dad and grandad were both crew, along with his brother. And now Kirsty and Dan’s daughter, Ellie, is following the family tradition and has just joined to begin her training.

Dan and Ellie have recently been featured in a fundraising article for the RNLI by Helly Hansen, the globally renowned Norwegian brand that manufactures and retails professional-grade sailing, outdoor, ski and workwear apparel and official supplier of the famous yellow RNLI kit.

Take a look here https://www.hellyhansen.com/en_gb/journal/rnli-mayday-fundraising-partnership?promo_name=ss26_learnrnlieu&promo_id=01052026&promo_creative=learnrnlieu&promo_position=1b

It’s never too late to donate to the RNLI and the amazing work they do to save lives at sea – see the link at the end of the article or visit the RNLI website www.rnli.org.

Photo of Dan and Ellie by Dave Riley

01/06/2026

Our Ingenious office manager, Caroline, visited Women in Print: 150 Years of Liberty Textiles at the weekend, showing at the William Morris Gallery, Walthamstow. Presented in partnership with Liberty Fabrics on the occasion of the design house’s 150th anniversary, the exhibition traces the company’s rich history, highlighting the pivotal role and contributions of women textile designers.

Bringing together iconic patterns by designers such as Althea McNish, Susan Collier, Sarah Campbell and Lucienne Day, alongside previously overlooked names, Women in Print celebrates how women have been — and continue to be — at the heart of Liberty’s creative innovations and ongoing relevance today. It features over 100 works, spanning garments, fabric, original designs, film and historic photographs.

The exhibition is a colourful, affirmative and fascinating look at the evolving influence and status of women in textiles over the past 150 years. Well worth a visit, it’s on until 21 June.

28/05/2026

It’s been a while since we did one of our Creative Round-ups where the Ingenious Design team likes to share an eclectic selection of recent design and branding news that has caught our eye. Happy to say we’ve just uploaded our latest compilation to the Ingenious website. Here’s a taster…

Adidas retro logo returns for World Cup

The FIFA World Cup 2026 starts soon, kicking off on 11 June and Adidas is bringing back its iconic trefoil logo on the away jerseys of 25 countries, including Japan, Mexico and Ukraine. The vintage Adidas logo shows three leaf-shaped foils with three parallel horizontal lines cutting through the shapes. Introduced in the 1970s, it previously appeared on Adidas World Cup kits until it was replaced by the brand’s triangular three-bars logo in the 1990s.

The kits pay homage to each respective country with local references, like florals representing local plants for Costa Rica and Chile, and a pattern inspired by artist René Magritte for Belgium. The revived Adidas logo instantly gives the kits a classic feel.

By bringing the old logo to one of the biggest global stages in sport, Adidas shows how to use two logos at once, keeping the three-bar performance logo as its main mark while the retro trefoil appears on its Originals brand of casual sportswear and in nostalgic marketing campaigns.

Read the full article here https://www.ingeniousdesign.co.uk/resources/creative-round-up-may-2026/

26/05/2026

Ingenious is proud to have supported the British Nutrition Foundation (BNF) for many years with design work on a wide variety of projects, the latest of which was an urgent request for three documents which needed preparing on a limited budget and at short notice in time for an event.

Entitled Beyond Ultra-Processed Foods – A Review of Evidence-Based Interventions for the UK Food Environment, BNF required a 106-page main report, 26-page summary report and a 6-page document containing key messages. Predominantly text documents to be made available digitally only, they required simple design work using BNF branding to make them look consistent and professional, with turnaround being key.

We always do our best to deliver within budget and meet clients’ deadlines and this project was no exception. The three matching reports were prepared on time and on budget, consistent, clear and professional, exactly as requested.

19/05/2026

Every so often, we like to highlight a particular area of our expertise and here the focus is on annual reports. Ingenious is highly skilled at designing informative, stylish and professional reports for a wide range of clients including British Nutrition Foundation, the International Tennis Federation (ITF), World Association of Girl Guides and Girl Scouts (WAGGGS) and Ramblers.

We’ve just added some more info on this to our website – take a look here https://www.ingeniousdesign.co.uk/resources/experts-in-annual-reports/ and if you need an annual report that’s a cut above the rest, then don’t hesitate to get in touch!

14/05/2026

Ingenious loves this quote from Lorinda Mamo, graphic designer and creative entrepreneur. Emphasising how important storytelling is for successful design, she neatly states how an engaging narrative is a prerequisite in the design process, in order to create a visual roadmap which brings content to life and conveys key messages effectively.

12/05/2026

At Ingenious we generally favour clear and simple sans-serif typefaces with fine, clean lines. Helvetica and Futura are undoubtedly the most popular fonts with our clients for both digital and printed matter, where clarity and accessibility are often a priority. We were therefore interested to read this article on the most popular typefaces of 2026, where contemporary sans-serifs dominate.

The word ‘grotesque’ in the article refers to sans-serif fonts which originated in the early 19th century. Defined by a lack of serifs (the decorative lines or tapers added to the beginning and/or end of a letter’s stem, commonly referred to as ‘tails’ or ‘feet’), this plain style was considered strange or ‘grotesque’ compared to traditional and more ornate serif fonts popular at the time. Early examples of grotesques appeared in commercial, industrial or advertising print. They are slightly irregular and are considered pre-cursors to the more refined, precise and uniform look of later neo-grotesque fonts like Helvetica and Univers.

Well worth a read...
https://www.creativeboom.com/resources/15-typefaces-designers-cant-stop-using-or-admiring-in-2026/

From timeless classics to fresh favourites, these are the fonts the creative community keeps returning to. Ask a designer which typeface they're using and you'll often get a considered answer. Ask...

11/05/2026

The Ingenious team hugely values the comments and observations we receive from customers following completion of design projects and we post these regularly to highlight our skills and achievements. Should there ever be any suggestions as to how we could have done something better, we will always take this on board to improve our service and support going forward.

We have just added some recent client feedback to the Testimonials section on our website. We firmly believe positive feedback speaks for itself and that there is no better endorsement than a great customer experience - so do take a look to see what our clients say about us!

https://www.ingeniousdesign.co.uk/resources/

07/05/2026

This week Ingenious Design celebrates its 17th birthday! The company continues to thrive in spite of the uncertain economic climate and is still going stronger than ever, 17 years after co-founders Sharon O'Shea and Glenn Carter started Ingenious back in 2009!

Huge thanks to all our wonderful clients and customers for the wide range of design projects you send our way – keep them coming and here’s to the next 17 years!

05/05/2026

It’s always a pleasure to work with The Ramblers and Ingenious were thrilled to collaborate with them once again on their inspiring Annual Report for 2024/2025.

Following the style and structure of the previous year’s report, which Ingenious also designed, and using established brand guidelines, we have created an informative, lively and colourful publication for the walking charity, whose membership in the last 12 months has grown to its highest number in years.

The report highlights key achievements from the past year which include expanding work in priority communities which have the least access and most barriers to walking outdoors, improving, maintaining and protecting path networks and campaigning to open new ones, training walk leaders and making advice and knowledge easily accessible for all. Specific outcomes and case studies illustrate these achievements, using striking photography, colourful icons and bold infographics to highlight key facts and figures. The report also sets out strategic objectives and challenges in a similar style, together with information about structure, governance and management and a full financial review.

The full report is available to view on the Ramblers websitehttps://cdn.ramblers.org.uk/media/files/annual-report-and-accounts.pdf

We are delighted to support Ramblers in their valuable work helping more people to enjoy the benefits of walking outdoors.